Here's How to Get Found When B2B Customers Search Using AI

Get a more accurate picture of your AI visibility

AI platforms still drive limited traffic to many websites. However, they can influence which companies customers research and which suppliers make it to the next round.

This is especially true for longer B2B purchasing processes, where the customer spends time understanding the market, comparing solutions, and defining requirements before making initial contact.

In this webinar, we'll cover:

• The Difference Between Traditional SEO and Visibility in AI Responses
• How AI platforms find and select their sources
• why some companies are mentioned while others are overlooked
• how you investigate the questions your customers ask
• How you can track your visibility without just looking at traffic

We use examples from the B2B sector, including IT, software, and SaaS companies.

Who is the webinar for?

This webinar is for CMOs, marketing managers, and commercial leaders who want to understand how AI influences customer research.

This applies if you:

• are unsure whether your company is mentioned in relevant AI responses
• works with SEO, content, or digital visibility
• must assess how high a priority AI-SEO should be given
• needs a common foundation across marketing and management

You don't need any technical knowledge of AI or SEO.

After the webinar, you'll know

• Why low AI traffic does not necessarily mean low impact
• What factors influence whether your company is mentioned
• how you can assess your current visibility
• where it makes sense to start

We look forward to seeing you.

Your hosts
Henning Madsen, CEO, InboundCPH
Keld Bøg, Senior AI-SEO Specialist, InboundCPH