More B2B customers are using ChatGPT, Gemini, and Google AI Overviews to research issues, understand the market, and find relevant companies.
This also applies when they are looking for advisors, consultants, and specialists. In these cases, the evaluation begins before the first interview.
Nevertheless, many companies see very little traffic from AI platforms in GA4. As a result, it may seem as though AI does not yet play a significant role.
But a large part of the influence occurs before the customer visits your website.
In this webinar, we’ll show you how AI-generated responses influence customer research, why certain companies are mentioned, and how you can assess your own visibility.
AI platforms still drive limited traffic to many websites. However, they can influence which advisors and companies customers choose to look into further.
This is particularly relevant in B2B purchasing, where the customer must assess expertise and experience before making initial contact.
We use examples from the B2B and professional services sectors, including consulting firms, recruitment agencies, auditing firms, and other knowledge-intensive advisory firms.
This webinar is for CMOs, marketing managers, and commercial leaders at advisory and consulting firms who want to understand how AI is affecting customer research.
This applies if you:
You don't need any technical knowledge of AI or SEO.
Hosts:
Henning Madsen, Co-founder & CEO
Do you have questions about the webinar? Contact Henning for a dialog about the webinar and SEO.
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