How to Measure the Impact of Being Found, Cited, and Recommended by AI
SEO has been all about rankings, clicks, traffic, and conversions. AI is shifting the focus to visibility, mentions, citations, recommendations, and action. The question, therefore, is not just how high you rank. It’s whether you’re mentioned, understood, and recommended when a customer asks AI.
A customer asks ChatGPT which ERP system is right for a medium-sized manufacturing company. Your company’s name is mentioned in the answer. The next day, the customer Googles your company, visits your website, and books a demo.
Who gets the credit? ChatGPT, organic search, Google Ads, or direct traffic? Often, no one can see the whole chain. That’s why AI referral traffic isn’t the same as the impact of AI.
For CMOs, marketing managers, and commercial leaders.
In this webinar, we'll go over
What can we actually measure?
From visibility and citations to traffic and business impact, and what you can compare with your competitors.
From Attribution to Contribution
You can’t always ask how many leads ChatGPT generated. We’ll show you how to look instead for the correlation between AI visibility, branded search, direct traffic, leads, the pipeline, and the win rate.
AI doesn't show the best one. It shows the one with the most documentation.
What this means for how AI talks about you, and how you measure whether AI’s understanding of you is improving.
Start with the business case, not the KPI
Why “improving AI visibility by 20 percent” is the wrong starting point, and what you should start with instead.
What does an AI SEO dashboard look like?
Six KPIs instead of twenty-five, and the early indicators that show something is working.
What should management look for?
Five questions that can be answered on a single page.
Is this something you'd be interested in?
Yes, if you:
You don't need technical SEO knowledge. The webinar is about analytics and business, not code.
Questions?
Please email us in advance, and we'll include as much as possible. The recording will be sent to everyone who signs up, so please sign up even if you can't attend live.
Hosts
Philip Tovborg, Partner & Commercial Director
Keld Bøg, Senior AI-SEO Specialist and Full-Stack Developer
Do you have any questions about the webinar? Contact Philip for a dialog about the webinar.
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