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SEO CASE: GO

How Aller Media upskilled 200 employees

INNOVATIVE SEO TRAINING OF 200 EMPLOYEES SECURED A DOUBLING OF GOOGLE READERSHIP
200

upskilled employees

94 %

More visitors from Google

4 years

successful collaboration

That's what we did

Education and training
Strategic consulting
Link building
Migration

Innovative SEO training for 200 employees

Aller Media is the leading publisher of magazines and weeklies in the Nordics with over 10 different weeklies and magazines published in both print and digital media. To maintain a market share of 73 % and over one million monthly digital readers, Aller Media needed a unified corporate approach to their SEO efforts.

Against this background, InboundCPH and Aller Media entered into a partnership in 2013. Through strategic consulting and training for management and 200 employees, SEO was made an integral part of the group's digital strategy. The result is unmistakable: A doubling of readership from Google across all media.

01
Goal setting

The goal of the collaboration was to increase the SEO competence level of management and content production staff to ensure Aller Media has a stronger presence on Google across all magazines and weeklies.

02
Process

Together, we built a strategic development project that mapped the value of SEO and the necessary focus areas. Based on this, we carried out a series of practice-oriented training courses for more than 200 employees.

03
Results

The result of the collaboration is a doubled readership from Google across all media. Today, Aller Media's employees work purposefully with digital content production that makes a noticeable difference to both readership and the financial bottom line.

"It wasn't a sales process, but rather a factual and objective dialog."

"InboundCPH prepared a concrete and thorough action plan for our digital strategy. It was not a sales process, but rather a factual and objective dialog so that Aller Media could approach the decision with open eyes. All in all, it was a very trustworthy and safe process."
Jan Krog Henningsen

Business Development Manager

"It has resulted in a lot of obviously improved numbers and you can see that it is having an effect!"

"InboundCPH has conducted a training program for Aller, where they have managed to enable our employees to understand what factors are important in an SEO process and how to deal with them in practice. This has resulted in a lot of obviously improved numbers and you can see that it is having an effect!"
Jan Krog Henningsen

Business Development Manager

"InboundCPH has a sobriety and sincerity about their advice"

"InboundCPH has a sobriety and sincerity about their advice that is not characterized by agendas other than that we as customers should be equipped to make the right choices."
Jan Krog Henningsen

Business Development Manager

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Get in touch with us

Do you need help with your Google Marketing efforts or are you wondering if it makes sense for your business to focus on SEO and Google Ads? Contact Martino d'Apuzzo for a dialog about your project.

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  • Rosenvængets Allé 11, st.
  • 2100 Copenhagen Ø, Denmark
InboundCPH A/S - CVR: 39607255
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