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SEO CASE: COLOR HOTEL SKAGEN

Color Hotel Skagen overtakes competitors on visibility

Color Hotel Skagen overtakes competitors after newly launched SEO strategy
Overtaking the competition

after implementing new SEO efforts

More visibility

due to greater focus on keywords

That's what we did

 Education and training
Strategic consulting
Keyword analysis

Many balls in the air

Since May 2022, InboundCPH has helped create visibility for Color Hotel Skagen. Color Hotel Skagen is a 4-star hotel owned by the Norwegian shipping company Color Line, offering conferences and parties, weekend and holiday stays.  

After a long period of corona, Gitte Skelly, Marketing Coordinator at Color Hotel Skagen, decided that all their digital marketing needed a good look at the seams. But with many balls in the air, she needed help and sparring from outside, which is why she participated in an SEO webinar held by Henning Madsen - a webinar that kick-started the collaboration between Color Hotel Skagen and InboundCPH: 

"I'm the only one in marketing, so I'm all-around. And I've wanted to focus on the SEO part for a long time. But at the same time, I don't have much time to immerse myself in an area like SEO, which is very demanding. That's why it's great that we have specialists in the field" - Gitte Skelly

A purposeful decision that has yielded tangible results

Gitte was determined to create more visibility for Color Hotel Skagen, including ranking higher on many more keywords: "In relation to the goal, Mark (Senior SEO specialist) and I agreed SEO-wise that we should create more visibility and start with many more keywords in the top 3, top 10 and top 20. With this goal, we should eventually create more conversions."

Since the beginning of the collaboration, things have only improved; Color Hotel Skagen has started to rank high on many keywords and is even being found on pages that were not even visible to begin with: "It's progressed tremendously. Mark reports to me once a month and we talk about pages, keywords and visibility. For example, I had some pages that I couldn't find in my Google searches. And it turns out that they weren't visible at all. Now they are, and they've moved forward pretty quickly."

Overtaking the competition

From the very beginning of the collaboration, Gitte had set herself the goal of beating her competitors in the market - a mission that has certainly succeeded: "We measure against some very specific competitors, and we're actually well at the top of Google now."

One of the reasons for this overhaul is that Color Hotel Skagen has started to work more with "North Jutland" in their searches than before, and therefore "they" reach a wider audience: "For example, we want to show up when you search for "hotel with pool in North Jutland", whereas previously we "only" focused on Skagen. So we've started to reach out a little wider."

The collaboration

The collaboration between Color Hotel Skagen and InboundCPH

 For Gitte, collaboration with highly skilled and competent specialists is paramount: "I'm all about good dialog and chemistry. And when Mark came to Skagen, you could immediately sense that he was a person who speaks at eye level. So it's been easy and good communication, and that's extremely important when you have to achieve certain goals. Direct speech, we like that."

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