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Webinar

AI compiles the shortlist. Are you included in the responses your customers see?

Most B2B companies we speak with see in GA4 that ChatGPT and Perplexity drive very little traffic. And so they conclude that AI doesn’t really matter yet.
That's an understandable conclusion. It's just wrong.

 

AI doesn’t primarily affect traffic. AI affects the shortlist. And the shortlist is formed before your potential customer even considers clicking on anything. 77% of B2B buyers end up choosing a supplier from the list they had in mind from day one. If you’re not on that list, it doesn’t help much that you rank on page one.
That is the premise on which the webinar is based.

 

We’ll take a look at what actually happens during the early stages of a B2B customer journey in 2026: how buying committees use AI to understand categories, set criteria, and evaluate suppliers—and why this happens long before the first intent signals reach your marketing setup. We’ll show you what it takes to be mentioned and cited correctly, and the difference between being visible on Google and being recommended in AI responses.

 

And we'll discuss what this means for you as business leaders: what questions you should ask, what you should measure, and what actually makes a difference.

Information

August 12, 2026, 1:00–2:00 p.m.
Online
Price:
Free of charge
Sign up here

What you get from the webinar 

  • Why low AI traffic isn't the same as low AI effectiveness, and what you should actually be looking at instead.
  • How AI shapes preferences and shortlists in complex B2B purchases, and what it takes to be included in those responses.
  • The difference between traditional SEO and GEO: what’s enough, and what’s missing if you only have one of them.
  • Which KPIs are relevant when part of the decision-making process takes place before the visit: position strength, citation share, and AI share of voice.
  • A concrete example that demonstrates how AI visibility can be made measurable and manageable over time.

 

Who is the webinar for?

This webinar is for B2B companies with complex sales processes where trust and early preference play a role. It is primarily aimed at CMOs and commercial leaders, as well as marketing managers who want a common language and a framework for managing an area that can otherwise feel vague.

 

Questions?

If you have any specific questions you'd like us to address, please write to us. We try to include as much information as possible.

 

Hosts:
Henning Madsen, Co-founder & CEO

 

How to sign up

Questions?

Do you have questions about the webinar? Contact Henning for a dialog about the webinar and SEO.

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