Get a Social Ads Audit from experienced specialists
Get an honest look at how your campaigns, audiences and messaging interact - and how to use your budget most effectively. We map strengths, weaknesses and potential - so you know where it makes sense to invest further and where you should adjust.
Why a Social Ads Audit?
Paid social has become more complex. More platforms, more formats, more data and higher expectations for documentation and impact. At the same time, the results may look good on the surface, but the fundamentals are flawed.
A Social Ads audit gives you a qualified first look at whether your campaigns are built on a solid foundation - or whether performance in practice is challenged by inappropriate setup, incorrect targeting or lack of coherence between ad and landing page.
The audit is an initial overview that helps you assess where your efforts really add value and where adjustments or more in-depth analysis is needed.
What are we looking at?
In a Social Ads audit, we work with a strategic holistic approach. We don't look at individual campaigns in isolation, but assess the interaction between the key elements of your paid social efforts.
The audit includes, among other things:
- Review account structure and campaign setup
- Audience assessment, bid strategy and budget allocation
- Evaluating messaging and creative formats
- Overall check of landing pages and user journey
- Technical review of tracking and data basis
The aim is to identify the key strengths, weaknesses and obvious areas for action.
From overview to next steps
The Social Ads audit results in an overview and prioritized summary that makes it clear where it makes sense to continue working.
You get a decision-making basis that points to next steps - for example, needs:
- Deeper performance and data analysis
- Adjusting account structure or campaign architecture
- Sharpening audiences and messaging
- Optimizing tracking, conversions or landing pages
Our approach is experience-heavy and senior-based, so recommendations take into account complexity, business and objectives.
The audit is often the first step in a collaboration where we subsequently help with analysis, strategy and execution - when and if it makes sense for you.
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Frequently asked questions
What is a Social Ads audit?
A Social Ads audit is an initial review of your paid social setup, providing an overview of performance, structure and potential. It is designed as a “diagnostic” first step - not as a full analysis or strategy.
Who is a Social Ads audit relevant for?
A Social Ads audit is relevant if you:
- Spends significant budgets on paid social
- Have doubts about how efficiently the budget is being used
- Experiencing fluctuating or stagnant performance
- Want an impartial view before you invest further
Which channels can we look into?
We look at the channels you need. We have experience with virtually all major social advertising platforms, including:
- Meta
- TikTok
- Snapchat
What does it require of you?
You'll get the most out of an audit if you can brief us on your wants, needs, challenges and any history you may have.
In addition, we will need access to your advertising accounts to analyze the data.
It's also beneficial if we can get an overview of your tech stack and tracking setup.
What happens after the audit?
After the audit, we review our observations and recommendations with you. Here we discuss which initiatives it makes sense to continue working on - either internally or in further collaboration with us.
What does a Social Ads audit cost?
The price depends on the size of your account, complexity and number of platforms. You'll always get a fixed quote before we start, so there's full transparency around price and delivery.
