Your guide to search engine optimization
Our SEO book gives you a solid insight into the workflows required for effective and efficient search engine optimization (SEO).
The book is an application-oriented handbook for those who want to strengthen their company's work with SEO and those who need the knowledge to work with an SEO agency as an active and critical partner.
Our SEO book is aimed at both the marketing manager who needs a strategic overview of SEO as a marketing channel, as well as operational staff who need practical guidance to realize the strategy.
You can read only the chapters that are relevant to you - and forward the other chapters to your colleagues to whom the task relates. Download the SEO book for free by filling out the form below.
Download the book
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Information about the book:
- Page number: 169
- Language: Danish
- Format: PDF
- Price: 0 kr
SEO book content
Getting started
What is SEO?
SEO is business critical
Online marketing channels
The four elements of SEO
Myths about SEO
Search engines
Search results
Positions and click-through rates
Conclusion
Strategy
What is an SEO strategy?
Benchmarking
Objectives
Investment level
Time horizon
Action plan
Distribution of roles
Outsourcing
Choosing an SEO agency
Marketing mix
Google Ads and SEO
Conclusion
Technology
What is technology?
Indexability
Sitemap
Robots.txt
Load time
Mobile friendliness
Domain
Web addresses
WWW (World Wide Web)
HTTP and HTTPS
Redirects (redirects)
Response codes
Canonical tags
Paginated content
Hreflang (language versioning)
Structured data
Breadcrumbs
Open Graph tags
Text elements
JavaScript
Migration
Conclusion
Content
What is content?
Know your target audience
Keyword analysis
Types of searches
Search volume
Selection of keywords
Content optimization
Page title
Page description
Body text
Headlines
Internal links
Outbound links
Images
Videos
PDF files
Topic clusters
Duplicate content
Autogenerated texts
Conclusion
Links
What are links?
Needs analysis
The good link
Natural link building
Harmful links
Dead links
Link-free publicity
Competitor links
Guest blogging
Earned links
Partner links
CSR links
Labeling schemes
Media links
Purchased links
Conclusion
User signals
What are user signals?
Types of user signals
Google's data sources
Optimization of user signals
Click-through rate (CTR) optimization
Optimizing website behavior
Conclusion
Evaluation
What is evaluation?
Operational goals
Tactical goals
Financial goals
Reasons for lack of results
Conclusion
Get in touch with us
Do you need help with search engine optimization (SEO) or are you considering whether it makes sense for your business to focus on SEO? Contact Henning Madsen for a dialog about your SEO project.
