What is link building?
Link building can be divided into two categories. There is internal link building and external link building.
- Internal link building
Internal links are the links that you create on your own website that link from one specific page to another specific page - internally. - External link building
External links can be outbound links, i.e. links that you insert on your website that link to an external website.
External links can also be what are called backlinks. Backlinks are the reverse of outbound links, because instead of the links to an external website, the external website links to yours.
In this article, we provide a few tips on backlinks. A more in-depth guide can be found in our guide to link building.
How do I get backlinks?
In general, you can acquire backlinks in the following ways:
- Buy backlinks with a provider
There are several providers on the market where you can buy links From. Note that providers typically offer links from both high and low authority websites. The price will usually increase in line with the authority. Therefore, do not always choose the cheapest links. - Pay a blogger
Contact a blogger to create a sponsored blog post that contains a link to your website. For example, it could be a product review with a link that links to the product on your webshop so that visitors can easily find where they can buy the product. - Earn your backlinks
If you create good content on your website, you can earn backlinks without having to work for it. This could be through a blog post on your own website in which you provide tips and tricks. If you do this, you have a greater chance that people will want to link to it for free. For example, you may have blogged about delicious appetizers for the New Year. On a forum, someone searches for inspiration for this and another user posts your link as help. - Switch to backlinks
You can also ask your business partners to link to each other. Just don't link to the same sites you link to and from, as Google will be able to see through such a maneuver.
7 great link building tips
There are many good tips for link building. Here we have listed some important rules of thumb:
- Tip no. 1
Links from websites that have high domain authority in Google's eyes are more valuable than links from websites with low or mediocre authority. - Tip no. 2
Strive to acquire dofollow links as Google generally does not follow nofollow links. If you see that a website has given you a nofollow link, ask what it would take to change it to a dofollow. - Tip no. 3
Text links have higher value than image links. Google has an easier time understanding what the link is about when it is text-based. - Tip no. 4
In addition to the above, it should be mentioned that links that are relevant for readers to click on are often assigned a higher value - for example, in a blog post, a help article or similar. - Tip no. 5
Don't just think about getting links to your front page. It's not necessarily your front page that needs more links. Instead, choose the pages on your website that are relevant to the page being linked from. Remember that traffic often follows a link and the visitors that come through must be received by a relevant page in relation to the topic being linked from. - Tip no. 6
Links from websites that work in the same industry/topic as your website have a higher value as they are considered more relevant links. For example, a link from a horse portal to a horse equipment store will have a higher value than if a food recipe forum linked to the horse equipment webshop. - Tip #7
If you choose to swap links with a business partner or others, don't swap straight across. In other words, don't link to and from the same pages - it doesn't provide the same value as if the pages linked to and from are unique. For example, don't link to your partner's skirt page if that's what he/she links from.
Listen to "Make the right choices with link building" on Spreaker.
