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Track with confidence: Secure your data with GA4 or other alternative tracking platforms

From July 1, 2023, GUA will close, and anyone who doesn't take proactive action will be affected by the automatic migration to GA4. This means you risk losing business-critical data and insights - and your setup will not be compatible with your marketing efforts going forward.

Our Head of CRO and Tracking Alexander Kobberø explains this migration, what you need to do and why you should not let GA automigrate for you.

He focuses on both server-side tracking and good alternatives to GA4, including Matomo, which is the only tracking tool that can import data from GUA. He concludes with 5 tips on what to look out for when migrating to GA4.

Host: Henning Madsen
GuestsAlexander Kobberø, InboundCPH

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