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SEO CASE: BLOCKBUSTER

How Blockbuster created growth-driving SEO efforts in the Nordics

FIVE YEARS OF SUCCESSFUL SEO COLLABORATION ACROSS MULTIPLE MARKETS LED TO MAJOR GROWTH
1,000,000 kr.

Monthly revenue from SEO

200 %

More visitors from Google

5 years

successful collaboration

That's what we did

Education and training
Strategic consulting
Keyword analysis
Technical analysis
Content optimization
Link building

From physical stores to digital streaming service

Many people know BLOCKBUSTER from the stores where you used to be able to rent movies and computer games. Today, BLOCKBUSTER is a pure streaming service with over 10,000 movie titles. However, after its launch in 2014, not many in the target audience associated BLOCKBUSTER with a streaming service.

InboundCPH and BLOCKBUSTER entered into a partnership at the end of 2015. With a tripled number of visitors, 81% more conversions and over 400,000 Nordic customers, BLOCKBUSTER has today managed to achieve a strong position in the Nordic streaming market. This is partly due to a successful collaboration with InboundCPH.

01
Goal setting

The goal of the SEO efforts was to gain visibility against the established competitors on Google (Netflix and HBO), to increase awareness of BLOCKBUSTER in the Nordic countries and ultimately increase the number of new customers.

02
Process

Based on an analysis of the target audience's search habits, we created over 1,000 new pages in multiple languages. An outreach campaign subsequently led to BLOCKBUSTER being mentioned on more than 300 websites. In addition, we provide ongoing technical and strategic advice.

03
Results

After five years of collaboration, the result is a tripling of visitor traffic from Google and 81 % more conversions. BLOCKBUSTER is now more visible on Google than Netflix and HBO and has over 400,000 paying customers.

"Working with InboundCPH has had a great impact on the economics of our other marketing channels."

"There's no doubt that SEO has made a lot of sense for us. I had pretty high expectations of what it would do when we started using it, and they have been fulfilled. In addition, working with InboundCPH - and the knowledge we've gained - has had a big impact on the economics of our other marketing channels."
Steffen Trannerup

Marketing Director

"Today, SEO is by far our most important channel with a monthly turnover of over 1 million DKK."

"I have to admit that I didn't know enough about SEO. But I'm smarter today. As a manager, I have put together a team that incorporates SEO into our strategy. It's been a great learning experience because it has such a big impact on our customer acquisition. Today, with a monthly turnover of over DKK 1 million, SEO is by far our most important channel."
Casper Hald

Managing Director

VIDEO

Greater insight and tangible results

Watch the video where Marketing Director at BLOCKBUSTER, Steffen Trannerup, talks about the collaboration between BLOCKBUSTER and InboundCPH. The video was recorded in 2016 after one year of collaboration. We are still working together today.

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Get in touch with us

Do you need help with your Google Marketing efforts or are you wondering if it makes sense for your business to focus on SEO and Google Ads? Contact Martino d'Apuzzo for a dialog about your project.

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  • Rosenvængets Allé 11, st.
  • 2100 Copenhagen Ø, Denmark
InboundCPH A/S - CVR: 39607255
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