B2B LeadEngine Framework®

Get more ready-to-buy leads with our marketing automation framework

Built on 20 years of experience, the B2B-LeadEngine Framework® bridges the gap between the sales and marketing departments of B2B companies across industries. With measurable actions, insightful data and automated technologies, the framework strengthens your brand and boosts your bottom line.

Unlock your digital potential with our lead generation marketing framework

In 40 days, we implement an automated marketing framework that attracts, builds and nurtures relationships with your target audience across channels. The result is more leads that are automatically nurtured and handed over to your sales team.

Framing the course of the growth journey

Our team of specialists customize the framework together with you

We want to understand your business, brand and customers. That's why we start our collaboration with a pre-project where we get to know each other better and workshops focusing on SEO, Google Ads, SoMe and marketing automation. This gives us a deeper understanding of your strategic situation, digital potential and growth ambitions. Based on data, analysis and account reviews, we customize the framework together with you and set a strategic direction for your further growth journey.

The CEO's first choice

The CMO's preferred partner

The CSO's new weapon

01 Startup meeting

An initial meeting where we map out your challenges, needs, goals, internal resources and competencies in sales and marketing. The meeting forms the basis for the subsequent analysis, workshops and strategies.

Initial Pre-Project

02 Analyzer

Prior to the joint workshops, our digital specialists conduct a series of analyses and review your current and historical cross-channel efforts to identify opportunities and potentials.

Initial Pre-Project

03 Workshops

Based on the analysis, we review your current situation, opportunities and potentials. Finally, we tie the threads together, and together we define the strategy for further efforts and good collaboration.

Initial Pre-Project

04 Content production

Your customer-facing content catalog should be organized so that it can be effectively activated across the customer journey and channels. Any content productions are planned, structured and continuously launched as needed.

Continuous

05 Setup & execution

Our digital specialists will implement the automated marketing framework based on the set strategy and execute selected targeted efforts across channels in collaboration with you.

Implementation & Continuous

06 Evaluation & optimization

To ensure optimal results, we continuously monitor and optimize the framework and activate new targeted efforts. In close collaboration with you, we prioritize the efforts that create the greatest value for you, your brand and your target audience.

Continuous

WE THRIVE ON GOOD RELATIONSHIPS

What our customers say

"What really struck me throughout our workshops was not only how well you had done the audits, but how much effort you had put into understanding our business, the importance of our internationalization journey and especially who we are as a company, which is a big part of our identity and how we want to market ourselves. My feeling was that all of you had acquired a really good understanding of who we are and managed to apply your expertise in different fields to come up with suggestions on how we can use our identity to our advantage. "

" In connection with making more targeted communication - and as part of a future content and SEO strategy in Motus A/S, through a pre-project with InboundCPH, through responsiveness, analysis and knowledge sharing, we gained an insight into strengths and weaknesses, so we can confidently make decisions based on facts and advice on focus areas, both in terms of easy here-and-now changes, but also to a large extent contribution to a long-term strategy. We were pleasantly surprised by the added value we got through the pre-project. The starting point was SEO, but we got concrete facts, recommendations and ideas that can be used everywhere in our digital marketing strategy. Everyone we have met from InboundCPH has been extremely professional and welcoming. "

" On InboundCPH's recommendation, we chose to start the collaboration with a pre-project that included an analysis of our SEO, Google Ads, website and overall digital strategy. We have not regretted that decision. We were guided through the process with a steady hand and felt included, listened to and well guided throughout. The key words for us have been transparency and sustainability in the chosen strategy, and we definitely feel that InboundCPH has lived up to that and still does. It has also meant that we now see our entire digital strategy as a unified whole instead of different fragments as was previously the case. Thanks to the way the pre-project has been run. Together, we have made a plan for which tasks InboundCPH solves for us and which we do ourselves, so there are always clear lines about who does what. And the pre-project has given us a strong foundation for developing our digital strategy in the future, together with InboundCPH. We would always recommend the skilled and professional people at InboundCPH and especially appreciate the open dialog in everyday life, where they are a valuable sparring partner in achieving our goals. "

" Thanks to InboundCPH, we have really generated new value for Arval, and most importantly for our customers. We have optimized our SEO, our general online presence, social media and especially our Google Ads with great success. InboundCPH always shows good communication, proactivity and is really skilled and professional - they are clearly one of Denmark's best agencies. For the same reason, we also chose to enter into an agreement on a so-called 'pre-project'. It has been a really interesting and valuable experience to go through as a company. We went through a series of workshops to initiate a major strategic marketing plan together with the various specialists InboundCPH has in their respective areas. Incredibly professional, we really felt taken in hand from the first brief to the last workshop. "

A cross-functional digital marketing effort

Find out more

Which companies do you work with?

Our framework is aimed at digitally ambitious B2B companies in virtually every industry.

What areas of focus does LeadEngine consist of?

Our framework consists of four main areas: attract, convert, engage and sell, where different inbound specialists are brought into play and technologies are activated across different marketing channels. For a brief introduction to the LeadEngine framework, check out our LeadEngine guide (coming soon).

How long does a typical collaboration last?

We typically frame a collaboration over a period of 12 months, where the first 8 weeks are spent setting the strategy and implementing the framework. The remaining 10 months are spent optimizing and continuously expanding the execution efforts. Most of our customers work with us for several years.

How involved in the work should I be?

We believe in close collaboration and knowledge sharing, because the benefits of collaboration are greater if you are an active and constructive partner. That's why we build and set the strategic direction together with you, but you decide how much you want to engage in the ongoing collaboration.

Do you have a fixed commitment period?

An ongoing collaboration typically has a commitment period of three months. This is partly because we want to ensure that the collaboration can be completed in a good way, and partly because there may be months where we prioritize a larger part of the budget even though you pay a fixed monthly amount.

Get more ready-to-buy leads with our marketing automation framework

In 40 days, we implement an automated marketing framework that attracts, builds and nurtures relationships with your target audience across channels. The result is more leads that are automatically nurtured and handed over to your sales team.

Our team of specialists customize the framework together with you

01 Startup meeting

02 Analyzer

03 Workshops

04 Content production

05 Setup & execution

06 Evaluation & optimization

What our customers say

A cross-functional digital marketing effort

SEO

Google Ads

Social media

Marketing automation

Find out more

Which companies do you work with?

What areas of focus does LeadEngine consist of?

How long does a typical collaboration last?

How involved in the work should I be?

Do you have a fixed commitment period?

Get in touch with us

Thank you for your inquiry . We appreciate the opportunity to discuss your project. You'll hear from us within 1-2 business days

Get a dialog about your project

Describe your project as best you can

We need your information below