Instagram advertising
Instagram is a medium that has been growing rapidly in recent years. Users are flocking to and Instagram is constantly evolving, both for the users but also their creative advertising opportunities.
With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook's extensive targeting capabilities and tools, Instagram advertising is an effective strategy that's easy to implement.
What is Instagram advertising?
Instagram ads are posts or stories that a business pays to promote to users' Instagram feeds. They can look similar to regular Instagram posts, but are always identified by the fact that they are clearly sponsored content.
They can also include a call to action button (CTA), to drive traffic or conversions.
Types of Instagram ads
Instagram offers multiple ad formats:
- Stories
- Images
- Video
- Carousel
- Collection ads
- Explore
- IGTV
- Instagram Shopping
Each ad type works for different business goals and has different call-to-action options
Know your target audience
Think about your ads from your potential customers' perspective: What solution does your product or service offer them? What do they need and want? Keep their goals and values in mind when creating your ads. This is about them - not you.
Instagram advertising - what does it cost?
If you're brand new, the cost of Instagram advertising might be one of your biggest concerns. Instagram advertising has to be worthwhile for you, even if you're a smaller or start-up business.
Therefore, you should of course consider how much money you want to spend on Instagram advertising. Unfortunately, there are no list prices that you can quickly and easily look up and get an overview of, as prices depend on several different parameters.
There is no simple answer to the question of how much Instagram ads cost. Many factors affect the cost of your Instagram ads, including:
- Targeting
- Placement
- Type
- Time of year
The best way is to think about how much you want to spend or how much you are willing to spend per conversion. In most cases, you can always run a small campaign for almost no money. Instagram's parent company Facebook says so themselves: "You tell Facebook how much you want to spend on the campaign. Then we try to get as many results as possible for that amount. If you want to spend 50 kr. a week, you do that. If you want to spend $50,000 a week, you just do it." So, you control your Instagram advertising costs by setting a campaign spend limit, a daily budget and a bidding strategy.
Follow up on your Instagram ads
As with Facebook Ads you can see the performance of your Instagram ads in Facebook Ads Manager. Always follow up on your Instagram ads, because if they are not performing optimally, you should change them before it ends up costing you too much money.
Tip: To get off to a good start, you can set up two ads running in parallel. Then you can split test and compare this data to assess which ad has performed best.
