How do I get new customers?
A new customer is, as the name suggests, a person (or company) who hasn't bought anything from you before. It may seem obvious, but the difference between new and existing customers is important to emphasize. Getting a sale from an existing or previous customer is significantly different (and often easier) than getting a sale from a new customer.
New customers can be hard to get. At some point, you've probably asked yourself the question "how do I get new customers?" If you're starting from scratch, with no existing customer base, you don't have a good foundation to start from. In that case, you'll have to make educated guesses and trial and error.
Here are some questions you should seek answers to:
- What are the demographics of your customers? Age, gender, interests, income and working conditions?
- Where are they located geographically? In Denmark, abroad, in Copenhagen or the provinces?
- Online habits? Do they spend the most time on Facebook or Instagram? Do they make most purchases via Google, Amazon, Facebook Marketplace or something else?
- Where did you find them? or: Where did they find you? Via. online marketing? If so, was it SEOGoogle Ads, Facebook Ads or a completely different channel that brought them in?
- Which channels do you connect with them best? Newsletter, social media, phone, in person?
These questions will help give you a good idea of who you should target when searching for new customers.
How do I get more customers?
If you already have a few customers, it can be a great help when trying to get more customers. If you've made just a handful of sales, you can already start to get an idea of what your new customers look like simply by looking at your current ones.
If you already have a large customer base, you can go one step further. Data should always be a cornerstone when analyzing and strategizing, and this certainly applies when it comes to expanding your existing customer base.
In this situation, you should consider segmenting your customers and look at the following:
- In which segments have you made the largest and most profitable trades?
- Which segment is easiest to reach?
- Which segment converts best when it comes to online marketing, for example?
- Which segment is the largest?
This is the easiest and most direct way to answer the question of how do I get more customers?
Get the Real customers
The questions above give you a good picture of your potential new customers. At least quantitatively. However, they don't tell you much about the most important aspects of your customers. You should dig deeper. The real task is not just to find customers, but to find new customers. And most importantly, finding the right customers.
After you've asked yourself, Where are my customers, and What do they look likethe next questions should be: What do they want or need, and How can I best give it to them?
Once you get to this point, you begin to understand that customers are not just customers. There are not just good, mediocre or bad customers. There are outright wrong customers. Customers you shouldn't be spending effort on.
This is true whether we're talking about personal power. Such as trying to persuade a potential customer to make a sale that they have very little interest in, or when it comes to spending money on advertising, both online and elsewhere. For example, if you target your ads to people who aren't interested in what you're selling, you're missing the mark.
Not only do you have to spend far more effort (or money) than necessary, but worse: The few expensive customers you do get are of poor quality. They're unlikely to be very satisfied and they're unlikely to return.
This should highlight the importance of getting the right customers. Real customers are customers who have a genuine interest in buying what you sell. They are customers who want a good service and are grateful if you fulfill this. And most importantly: The right customers are customers who come back again and again. So our clear advice is to make sure you get the right customers from the start.
