If you work with B2B sales or marketing, then of course you need to be on the same page this year! However, if you work in B2C, there are still some important points you can use as well.
Below are a few tips on how you as a B2B company can get involved in Black Friday - and what you can actually do!
First and foremost...
...it's a great opportunity to give your competitors a run for their money on this day - because they probably don't have a plan either! Many don't expect B2B companies to actively participate, so you have a great opportunity to positively stand out in your field.
Build your momentum... in good time
Customer journeys and buying decisions are typically complex and slow in B2B - so it makes sense to get started early. For example, if you don't have a large email database, start by creating a campaign to grow your list and get your leads qualified so you can send out an actionable email on the day.
- Give people an extra reason to sign up - for example, that they can get on a VIP list and get first access to great offers.
It's all about inspiring a quick deal
One of the reasons why this event often brings increased sales and revenue is that the consumer or buyer is already in the mindset that they can do good business on the day.
As a human being, you are already prepared for many others to join the battle to take part in a limited selection. The rational considerations that typically characterize a purchase decision are redundant - they just have to buy because they can get it cheaper now.
Give buyers a reason and take advantage of the mindset of offering your product at a lower price, in a limited volume, for a limited time, etc. - also called Urgency tactics!
Focus on existing customers and use the day to up-sell!
The day doesn't necessarily have to be about acquiring new customers - you can also use this event to nurture relationships and upsell with an increased focus on your existing customers.
Maybe your customers have a product where it makes sense to buy extensions to increase their involvement in your product range. Make your offer personal and tell them that the offer is only valid to a limited extent for a limited time. Give them all the right reasons why they should act now.
