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Google Ads and AI: When will the specialist become redundant?

 As always, Google and Google Ads are constantly changing. Specialists are experiencing less control, keywordless search has become a reality and GPTs have entered the market. In this on-demand webinar, our Partner & Head of Paid, Peter Halling Hilborg, will discuss What this means for the management of Google Ads accounts, whether we can leave it all to the robots and their probabilistic models or if we still need a specialist to scrutinize the data, and if the mantra that there will be more time for big thoughts is true.

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0,00
WEBINAR ON-DEMAND

During the webinar we will cover topics such as: 

  • Curve of dimishing returns - is time well spent?
  • Performance max and Google's black box paradigm.
  • The loss of control in broad match and keywordless search.
  • Can you use ChatGPT 4 to write ads and analyze data?

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