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The fatal click

60,000,000 SEK - Want to know what's behind this number?

This is the amount that three companies have been recommended to pay in 2024 by the Danish Data Protection Agency for violating GDPR in connection with online advertising on Google and Meta. The errors were caused by a single wrong click.

Today, the digital landscape has become more complex due to technical challenges, new regulations and restrictions. As a result, it's easier than ever to get caught breaking the rules. Perhaps there's an employee from the Swedish bank Avanza right now with very red ears after activating Facebook's automatic advanced matching. It cost them 15 million Swedish kronor.

Want to avoid making the same mistake? Then join our new on-demand webinar, Daniel Varberg, who leads our data and tracking team at InboundCPH, will walk you through Facebook's automatic advanced matching and Google's automatic enhanced conversions. I will guide you step by step so you can understand the pitfalls to avoid.

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WEBINAR ON-DEMAND

Discover:

  • Why it can go wrong: Understand the potential pitfalls of using Meta's Automatic Advanced Matching and Google's Automatic Enhanced Conversions
  • Violations and fines: Learn how incorrect setups can lead to fines, as we've seen in several examples from companies in Sweden
  • GDPR compliance: Gain insights on how to ensure your ads and tracking tools comply with GDPR and avoid sharing sensitive personal data
  • Concrete tips and tools: Which ensures that the Danish Data Protection Agency won't come after you
  • A practical exampleIn the webinar, we give you a practical example of a situation where sales and marketing employees might make this mistake

Get equipped to:

  • Ensuring that your digital ad campaigns do not inadvertently collect and share sensitive personal data
  • Understand and review your existing ad setup in Meta and Google for automatic advanced matching and automatic enhanced conversion  
  • Understand the business impact of missing documentation and processes for proper data management

Receive the webinar by email and watch it at your convenience. By signing up, you agree that we can send you emails about the webinar and newsletters with the latest news about digital marketing. You can unsubscribe from our newsletters at any time.

Questions?

Do you have questions about the webinar? Contact Daniel for a dialog about the webinar.

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InboundCPH
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  • Rosenvængets Allé 11, st.
  • 2100 Copenhagen Ø, Denmark
InboundCPH A/S - CVR: 39607255
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