In our webinar on SEO strategy for either B2B or B2C, you have the opportunity to travel with Henning Madsen into the world of SEO and gain a strategic understanding of Google as a sales channel. The webinar lasts approximately 1 ½ hours, where you will gain insight into how to define the direction and framework for your SEO strategy. You'll also get tips and tricks and concrete tools to help you get started. The webinar is suitable for those who want to get started with SEO or want to strengthen your SEO strategy to achieve relevant visibility on Google.
The webinar is divided into B2B or B2C. You choose in the dropdown which one you want to access.
According to a study from FDIH 4 out of 5 B2B buyers primarily use the web when shopping professionally. This behavior is not unknown. 8 out of 10 Danes start a planned purchase by searching for information on Google and they have now taken this behavior to work.
In the webinar, I will provide insight into SEO strategy, including the variables that form the basis for setting the right goals and creating a good action plan. It is a prerequisite that you know a little about SEO, but it is not an operational webinar where you are expected to know about tilte tags etc. You have the option to sign up for our B2B webinar or B2C webinar - both have the same content, but there is a difference in which data we go in depth with and which data you should use.
Where does the customer journey start for your customers? We give you insights into the behavior of Google users through the latest data and how you can use this knowledge to target your SEO strategy towards them.
Google has over 200 parameters that it ranks your Google ranking on. Fortunately, these 200 parameters can be shortened down to 4 main areas of focus relevant to your SEO strategy.
How do you create an action plan for all the tasks that need to be completed in connection with SEO work? We go through different options for how you can achieve the various tasks.
Do you know your conversion rate for leads and customers? Who are your customers and how do they actually search on Google? And once you know these variables, how do you calculate your financial potential?
Leading the webinar is Head of SEO Henning Madsen. With professional passion, humor and commitment, he has worked and taught for 20 years with one goal in mind: to ensure the success of businesses - large and small - across the country through insight-based, data-driven strategies.
The customer portfolio includes digitally ambitious companies such as Spies, Jem & fix, Aller, Berlingske, Kamstrup, Oticon, Trollbeads, ILVA, TV2, Stylepit, Blockbuster and DFDS.
Sales Manager
Partners
Managing Director
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Do you have questions about the webinar or are you wondering if it makes sense for you to participate? Contact Henning Madsen for a dialog about the webinar.
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