on-demand webinar
About the webinar
It doesn't matter if you're a beginner or an expert. Everyone can join in here. The webinar is for those who want to understand how to turn data into business strategy and create value based on the right data.
Get access to our on-demand webinar where you can get tips and tricks for
How to have an effective tracking strategy- How to comply with GDPR in your tracking setup
- How to structure your Google Analytics
- How to read your data correctly
- How to turn data into business insights
- How to future-proof your data setup
How to have an effective tracking strategy
How to comply with GDPR in your tracking setup
How to structure your Google Analytics
How to read your data correctly
How to turn data into business insights
How to future-proof your data setup -
Welcome and short introduction
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Intro to tracking
I'll talk about what tracking actually is and why it's important to be able to translate your data into business insights. In addition, I'll talk about different tools used today and how they are connected.
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Stop breaking GDPR laws and get control of your cookies
Of the websites I review daily, 90% is currently breaking the GDPR law. That's why I'm explaining what the problem is and how you can easily solve it before it's too late. Most people don't realize that they are breaking the law on their website. In addition, we will talk about future-proofing your cookie pop-ups in line with developments in data law.
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Review of Google Analytics
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic from your website. Here you will learn how to read your data correctly in Google Analytics. We go through the 10 most important areas in Google Analytics that are a must for a business to have in its setup.
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Advanced tracking
Here you will be briefly introduced to the scope of the opportunities that exist in data tracking today. Many don't realize how big the opportunities actually are in these areas and how they create value with the right tracking.
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What do we do at InboundCPH?
Here I will tell you a bit about how we at InboundCPH ensure our customers' data setup and data maintenance.
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Wrap up and any questions
Leading the webinar is Data & Tracking Manager Alexander Kobberø. He is responsible for data and tracking for all our customers at InboundCPH. With expertise in Google Analytics, Google Tag Manager, Cookies, data collection and almost everything in tracking, the webinar participants are in safe hands. This is Alexander's first webinar and InboundCPH's first webinar where we share our vast expertise in tracking. A unique opportunity to gain insight into a complicated but essential development area for most companies.
