We're back with our popular webinar on AI-SEO strategy!
This time we focus on the new customer journey where AI is not just a tool, but a gatekeeper that shapes how customers discover, evaluate and choose products. Understand how you can increase the likelihood of being mentioned and selected when potential customers use AI search.
There's no doubt that AI has already changed search behavior significantly. The customer journey is no longer a linear process, but a dynamic conversation with AI assistants. With 60% of searches now ending without a click and an explosive growth of 4,700% in AI-driven traffic to retail sites, it's clear that the rules of the game have changed.
A new analysis from SEMrush shows that Google usage doesn't drop when people start using ChatGPT. On the contrary, the number of searches increases slightly afterwards. In other words: ChatGPT does not replace Google, but expands the overall search behavior, and this places completely new demands on your SEO strategy.
At the same time, we see billions of product searches already happening directly on AI platforms like ChatGPT and Google's AI Overviews has launched in Denmark. The result? The search landscape is becoming far more complex and the competition for visibility is shifting. We see a decrease of up to 30% in click-through rates from Google, but at the same time an increase of 28% in revenue for many companies - a phenomenon we call “The Revenue Paradox”.
That's why traditional SEO is no longer enough. You need an AI-centric SEO strategy that takes both Google and AI tools into account. A strategy that focuses on quality over quantity and recognizes that fewer but more qualified visitors can lead to significantly higher conversion rates - up to 5.2 times higher for AI-driven traffic.
This webinar is for those who want to:
Sign up now and get insights into the development!
This webinar is designed to help you understand and navigate the rapid changes we are seeing in AI and the customer journey. We bring together the key points and convey them in a clear and concise way.
This time, we take an in-depth look at how AI shopping works in practice and what steps you can take to navigate the new landscape. We share our research and concrete insights so you can see how these changes affect your customers and business.
We've been following developments closely and working hard to understand how AI platforms impact the customer journey. This has resulted in practical insights and concrete strategies to help businesses adapt to the new reality.
How to sign up
We have room for everyone, but signing up helps us plan and send out materials in advance.
Questions?
If you have specific questions or challenges you'd like us to address, please let us know - we try to include as much as possible in the webinar.
Do you have questions about the webinar? Contact Henning for a dialog about the webinar and SEO.
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