Peter is Partner & Digital Marketing Director, where he has more than 14 years of experience in digital marketing - both from the client side and the agency world. He specializes in Google Ads, where over the years he has helped some of Denmark's largest companies create measurable results across markets. Today, he has a central role and helps set the direction, which helps ensure a high level of well-being and professionalism across our teams. He is known for his ability to translate complex, data-driven insights into clear digital strategies. He is often at the forefront of our largest B2B collaborations, tying the different disciplines together and creating the framework for customers to achieve their business goals.