A content management system is often referred to as a CMS. CMS is software that helps users create, manage and modify content on a website without the need for technical knowledge.


What is a CMS?

In simpler language, a content management system is a tool that helps you build a website without having to write all the code from scratch.

Instead of building your own system for creating landing pages, storing images and other features, your CMS handles all that for you.

In addition to landing pages, you can also find content management systems for other functions - like document management. For example, a CMS can also manage the overall online solution and integrate with an underlying system.

How does a CMS work?

To give you an idea of how a content management system works, let's take an example from the WordPress interface.

Let's start by creating a piece of content. Without a CMS, you need to write an HTML file and upload it to your server (yeah, that sounds pretty complicated, doesn't it?).

With a content management system like WordPress, you can just write your content in an interface similar to Microsoft Word:

To upload and manage media, like images, you can just browse the media library instead of actually interacting directly with your web server:

The content management system is not just an interface for managing your backend. It also makes all the content you create visible to your visitors exactly the way you want it to be.

Checklist for choosing a CMS system

There is a big difference between CMS systems. What's right for one company isn't necessarily right for another.

You'd be wise to get it right from the start, otherwise changing your CMS later on can be a costly exercise.

This is because when you set up a CMS, you invest in developing the design, templates and features that suit your business needs. Therefore, consider carefully what you want and need, and even a few years ahead, as your business may have grown to it.

Popular CMS systems

WordPress, which we showed you above, is the best example of a popular content management system. In addition to WordPress, there are other popular CMSs such as:

  1. WordPress
  2. Joomla
  3. Laravel
  4. Drupal
  5. TYPO3
  6. Magento
  7. Shopify

These are just a few examples of CMS you can use.

Build a website with a CMS

Want to create your own website with a CMS? Then the process looks like this.

  • Buy web hosting and a domain name
  • Install your choice of content management system on your web server
  • Configure the content management system to dictate how your site looks and works

Start writing content using the Content Management System interface

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Mark Molgaard

Partner & Senior SEO Specialist

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