We are happy to share our knowledge and opinions about Google, search engines, search engine optimization (SEO) and advertising with journalists, interest groups, politicians, researchers and students.
Henning Madsen is an SEO pioneer on a European level. Henning started working professionally with SEO back in 1998 - before there was anything called Google - and he has worked with strategic SEO for many of the largest Danish and international companies, including Audi, Expedia, Spies, Sundhed.dk, DFDS and Business.dk.
Ian Rosenfeldt has solid management experience and is responsible for strategy, management, business development and is a digital marketing specialist, with core competencies in Google Ads, SEO, Data Insights and conversion optimization. Since 1999, Ian has been involved in online marketing both operationally and strategically in large and small national and international companies.
The Danish software company Atea, in collaboration with the SEO specialists from InboundCPH, has found an extra DKK 160 million on the bottom line through a dedicated SEO effort.
Atea had no dedicated SEO efforts until 2018, but after making the discipline a central part of its marketing efforts, eCommerce revenue has increased by 160 million SEK across the Nordic and Baltic countries.
It came as a complete surprise to Charlotte Novella when the small package arrived at her door. "I was so happy. First of all, it was a really sweet gesture, and secondly, they didn't have to do anything because they had already turned me down," she says.
The risk of being penalized by Google should make SEO agencies and online stores stay away from the controversial marketing method PBN, according to a former blackhat advisor. It's only problematic if you abuse the method, says another SEO expert.
E-commerce is on the rise, which makes it even more important for your online store to rank high on Google. We spoke to Henning Madsen from this week's member, InboundCPH, who are experts in Search Engine Optimization.
Search engine optimization (SEO) is not hip, but it is effective. Business leaders are overlooking the potential, according to agency founders who have boosted Blockbuster's sales with the discipline.
Danish companies are spending more and more money to buy a top ranking on Google. But it can be a headless business, warns an expert in the field.
It's not only the big online stores like Elgiganten, Power, Whiteaway or Wupti that have an interest in ranking as high as possible in the Google search bar through search engine optimization (SEO).
If you have any questions or need an opinion, you are very welcome to contact us.
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