WE TAKE GOOD CARE OF YOUR DATA

Privacy policy

Getting started

When you visit our website and when you actively fill in a form on the website, we collect a number of information about you and your behavior on the website. We use the information to process your request and for statistical purposes, for example to see how many visitors we have on the website. We are aware that your information must be treated with respect for the confidentiality of the information and for your privacy.

Below we have elaborated on what information we collect and the purpose of the collection. We will retain your data for as long as we either have a legal obligation to do so or as long as it is relevant to the purpose for which the data was collected.

This privacy policy was last updated on August 14, 2020.

Cookies

The website uses cookies, which is a text file that is stored on your computer, tablet or mobile device for the purpose of recognizing your device, remembering your settings and performing anonymous visitor statistics. Cookies cannot contain harmful files such as viruses. It is possible to delete and block cookies.

In our cookie policy you can see a description of what data storage we use in our cookies and read how you can change your cookie settings at any time. If you delete cookies, you may risk that the website does not function optimally and that there is content that you can no longer access.

Data collection

Personal data

Personal data is any information that can be attributed to an individual. When you use our website, we collect and process some of this information. We also collect information when you fill in a contact form, a registration form or a download form.

Contact forms

When you use a contact form on the website, the information you have entered is stored and sent to our mail system so that we can respond to your inquiry. Contact forms are not used for marketing, signing up for newsletters or similar without your request, and your data is not forwarded outside the organization unless it is necessary and has your approval.

Registration forms

When you sign up for a newsletter, seminar, webinar, consultation, business case or similar, the information you have entered is stored and sent to our mail system and CRM system in order for us to process your registration. Your data will not be forwarded outside the organization without the need and your approval.

Download forms

When you download something - for example our SEO book - the information you have entered is stored and sent to our mail system and CRM system so that we can process your download. If a download form is also used to sign up for a newsletter, this is clearly stated in connection with the download form.

Analyzing tools

In order to provide us with insights into visitor behavior on our website, we use the following analytics tools: Google Analytics, Google Tag Manager, LinkedIn Insights and Leadfeeder. We typically collect and process the following information: Technical information about your computer, tablet or phone, IP address, geographical location (country and urban area), duration of visit and which pages you click on. The collection only takes place as long as you are on our website.

Data processors

We use a number of third parties to store and process data. They only process data on our behalf and may not use it for their own purposes. We only use data processors in the EU and in countries that can provide adequate protection for your data.

Handler	Functionality	Data sharing
Google Analytics	Web statistics	anonymized visitor statistics for inboundcph.dk
LinkedIn Insights	Web statistics	anonymized visitor statistics for inboundcph.dk
Leadfeeder	Web statistics	IP address and visitor statistics for inboundcph.dk
Gmail for Business	Mail handling	Name, email and email content
Active Campaign	Newsletter broadcast	Name, email, and possibly job title, company and phone number
Copper	Customer relationship management	Name, email, contact history and possibly job title, company and phone number
TwentyThree	Webinar delivery	name and email

Data retention

Safety and security

We process your personal data securely and confidentially in accordance with applicable legislation, including the General Data Protection Regulation. Your data will only be used for the purpose for which it was collected and will be deleted when that purpose is fulfilled.

We have taken technical and organizational measures to prevent your data from being accidentally or illegally deleted, published, lost, impaired or disclosed to unauthorized persons, misused or otherwise processed in violation of the law.

Data retention length

The data is stored for the period permitted by law and we delete it when it is no longer necessary. The period depends on the nature of the data and the reason for storage. It is therefore not possible to specify a general time frame for when information is deleted.

Analytical data is archived indefinitely to see and follow our online growth and improve our website and marketing efforts.

Data breach procedures

In the event of a data breach, all affected parties will be contacted within 72 hours with notification of what data has been lost and guidance on what to do about it. Our first priority in such a situation is to close the security hole to minimize data loss for those affected.

Data rights

Exporting and deleting data

You have the right to access the data we hold about you. You can request a file containing the personally identifiable data we hold about you. You can also request that we delete all personal data, with the exception of any data that we are obliged to retain for administrative, legal or security reasons. Contact the data controller via the email listed at the top of this page.

Complaint options

You can complain to Data Protection Authority about our processing of your data if you believe that the processing is in violation of the General Data Protection Regulation.