Closed-door afternoon briefing for B2B executives, including an individual analysis of your AI visibility.
Right now, a C-level in your market is asking ChatGPT, Gemini or a third AI assistant who they should talk to in your category. The AI responds in the same second. It mentions three or four companies. It highlights one as particularly relevant.
Is it jerry or a competitor?
For three decades, traffic and visitors have been the primary indicators that marketing works. Every time someone searched on Google, they clicked through to a website, and that traffic could be measured, optimized, and linked to the sales pipeline.
AI has fundamentally changed that picture.
When a decision-maker asks ChatGPT today about the best vendors in your category, they get the answer right in the chat. They don’t click any further. There’s no session in Google Analytics, no increase in traffic (quite the opposite, in fact). And there’s no indication in your reports that you were just selected—or rejected.
A crucial part of the B2B buying journey now takes place in a space that your current KPIs cannot measure. If the AI doesn’t connect you to the right problems, categories, and purchase intentions, you’ll be invisible when the shortlist is created—and you won’t even know it.
This is not a presentation on AI trends. It is a practical briefing with a small number of participants and in-person attendance, so there is room for genuine dialogue and questions that address real-world business challenges.
Strategic insight: How AI assistants have changed the B2B buyer journey, why traffic is no longer an adequate measure of visibility and what signals determine whether a company is recommended instead.
Individual AI visibility analysis: Together with a specialist, you’ll review how your business appears in AI-generated responses to relevant searches in your category, focus areas, and markets, and how you’re performing compared to your competitors.
Business case and next steps: An assessment of the value of being recommended early in the customer's research, where the biggest opportunities lie for you, and what specific actions can move your visibility in AI-generated recommendations.
The briefing is for those responsible for growth, pipeline, visibility or positioning in a B2B company with a complex buyer journey. Typically CMO, VP Marketing, CSO, CCO, Commercial Director or Founder.
You may recognize one of the following:
If just one of them hits, the briefing is relevant.
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