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CMO Briefing

Your next customer is creating their shortlist in ChatGPT. Are you on it?

This CMO briefing is fully booked.
You can register for the next CMO briefing on January 20, 2027; request a spot here >

 

Closed-door afternoon briefing for B2B executives, including an individual analysis of your AI visibility.

Right now, a C-level in your market is asking ChatGPT, Gemini or a third AI assistant who they should talk to in your category. The AI responds in the same second. It mentions three or four companies. It highlights one as particularly relevant.

Is it jerry or a competitor?

 

The metric we've been using for 30 years is no longer adequate

For three decades, traffic and visitors have been the primary indicators that marketing works. Every time someone searched on Google, they clicked through to a website, and that traffic could be measured, optimized, and linked to the sales pipeline.

AI has fundamentally changed that picture.

When a decision-maker asks ChatGPT today about the best vendors in your category, they get the answer right in the chat. They don’t click any further. There’s no session in Google Analytics, no increase in traffic (quite the opposite, in fact). And there’s no indication in your reports that you were just selected—or rejected.

A crucial part of the B2B buying journey now takes place in a space that your current KPIs cannot measure. If the AI doesn’t connect you to the right problems, categories, and purchase intentions, you’ll be invisible when the shortlist is created—and you won’t even know it.

Information

November 25, 2026, 1:00–3:00 p.m.
InboundCPH, Rosenvængets Allé 11, 2100 Kbh Ø
Price:
Free of charge.
Participation is free, but your registration is binding. A no-show fee of DKK 500 will be charged if you fail to show up at the latest the day before.
Reserve Your Spot

What do you get out of the 2 hours?

This is not a presentation on AI trends. It is a practical briefing with a small number of participants and in-person attendance, so there is room for genuine dialogue and questions that address real-world business challenges.

Strategic insight: How AI assistants have changed the B2B buyer journey, why traffic is no longer an adequate measure of visibility and what signals determine whether a company is recommended instead.

Individual AI visibility analysis: Together with a specialist, you’ll review how your company appears in AI-generated responses to relevant searches in your market, and how you’re performing compared to your competitors.

Business case and next steps: An assessment of the value of being recommended early in the customer's research, where the biggest opportunities lie for you, and what specific actions can move your visibility in AI-generated recommendations.

Who is this briefing for?

The briefing is for those responsible for growth, pipeline, visibility or positioning in a B2B company with a complex buyer journey. Typically CMO, VP Marketing, CSO, CCO, Commercial Director or Founder.

You may recognize one of the following:

  • Organic traffic no longer tells the whole story about your visibility
  • Customers are doing more of their own research before they contact you, and you can't tell where
  • AI is beginning to impact your market, but how and to what extent remains unclear
  • Management is asking how the marketing department is responding to AI, and you don't have an answer

If just one of them hits, the briefing is relevant.

 

Do you have any questions?

Do you have any questions about the CMO briefing or AI-SEO in general? You're always welcome to contact Henning Madsen Here.

How to sign up

From the participants themselves

»I came away with both new perspectives and concrete insights. The connection between AI, the B2B buying journey, and the process of making it onto customers« shortlists made the topic very tangible. It was valuable to discuss experiences with other participants and apply the analysis to our own business context.”
Søren S. Jacobsen

EU Partnership Marketing Digital Lead, VWR International A/S

»Complexity was made both tangible and practical. There’s no doubt about the high professional standard, but what really made an impression was their ability to translate advanced insights into concrete tools that are easy to work with. I left feeling inspired and wiser. It was totally worth it.«
Birgitte Wiberg

Marketing Manager, Coor Service Management A/S

»It's always exciting to discuss new trends in AI and marketing with like-minded people. It helps me put my own thoughts into perspective and gives me new ideas to take home and reflect on. InboundCPH’s many experts tackle current trends from multiple angles and offer simple explanations for complex challenges. «
Anders Uttrup

CMO, Retriever Group

»It was a great, well-organized event. You could tell that a lot of thought had gone into who was in the room, and that made both the content and the conversations more relevant. I highly recommend it.«
Emma Rytter Skovgaard

Vice President of Marketing, Auditdata