AI assistants like ChatGPT, Gemini, and Perplexity have moved up to become the first filter in the customer journey. They often shape the list of potential suppliers before the customer visits your website or speaks with a sales representative.

In this white paper, you’ll find a comprehensive method for understanding why you’re mentioned or omitted: how the models select sources, what AI crawlers can read, how content becomes citable, and how to measure your position in AI responses.

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