Explore your online business potential with an SEO Business Case analysis
An SEO Business Case is a comprehensive and holistic analysis that provides valuable insights into your current market position on Google. The analysis maps and estimates the growth potential you can achieve with an effective SEO strategy. The analysis is prepared by our SEO experts and is tailored to the individual company.
Want to understand if SEO is a worthy investment.- Plan to dedicate resources to SEO for at least 12 months.
- Seeking knowledge and insights to prioritize SEO initiatives.
Want to understand if SEO is a worthy investment.
Plan to dedicate resources to SEO for at least 12 months.
Seeking knowledge and insights to prioritize SEO initiatives.
The analysis shows whether you're utilizing the business potential of organic traffic (SEO) and paid traffic (Google Ads) and compares it to your competitors' position in your industry. Here you get, among other things:
- An overview and review of business-critical keywords and search phrases that your customers search for and the frequency.
- An understanding of your business and competitors' ability to leverage SEO and SEM in the industry.
- An assessment of the growth potential that lies ahead for SEO and SEM work.
An overview and review of business-critical keywords and search phrases that your customers search for and the frequency.
An understanding of your business and competitors' ability to leverage SEO and SEM in the industry.
An assessment of the growth potential that lies ahead for SEO and SEM work.- Insights: Understand your target audience's search behavior on Google and decode the most profitable keywords.
- Strategy: Get a solid foundation for decision-making so you can prioritize direction and focus areas.
Insights: Understand your target audience's search behavior on Google and decode the most profitable keywords.
Strategy: Get a solid foundation for decision-making so you can prioritize direction and focus areas.- Goal: View your current rankings and a qualified estimate of the number of visits that can be achieved with 1, 2 and 3 years of SEO work. This allows you to set clear goals for your future efforts.
- Profitability: Find out if SEO is a good investment for you. Get an expert assessment and calculation of the expected annual number of leads and sales that can be achieved by working effectively with Google.
Goal: View your current rankings and a qualified estimate of the number of visits that can be achieved with 1, 2 and 3 years of SEO work. This allows you to set clear goals for your future efforts.
Profitability: Find out if SEO is a good investment for you. Get an expert assessment and calculation of the expected annual number of leads and sales that can be achieved by working effectively with Google.- A free, no-obligation meeting where we go through the key points from the analysis.
- Further insights into your industry's competitive landscape.
- Concrete examples of executing SEO strategies for your business.
- Easy access to expert knowledge in the form of how-to guides, podcasts and webinars.
A free, no-obligation meeting where we go through the key points from the analysis.
Concrete examples of executing SEO strategies for your business.
Easy access to expert knowledge in the form of how-to guides, podcasts and webinars.Maximize your growth potential and request an analysis that gives you a deeper understanding of your market, competitors and potential customers' search behavior on Google. Find out how to focus your marketing efforts, optimize your budget and drive business growth.
If the case shows that SEO is a profitable business for you, we can help you orchestrate and implement an effective SEO strategy tailored to your goals. We can also help train your internal resources so you can manage the project yourself with ongoing advice from us.
Request the case
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About SEO Business Case
What is an SEO Business Case?
An SEO Business Case is a comprehensive and holistic analysis that provides valuable insights into your current position on Google. The case includes the economic potential of search engine optimization of a website. The case consists of a potential analysis that provides insights into how many more visits, leads and sales from Google an effective SEO strategy can bring and an industry analysis that shows your market position on Google compared to your competitors.
Who is the case relevant for?
The SEO Business Case is relevant for those who:
- Want to understand if SEO is a worthy investment.
- Plan to dedicate resources to SEO for at least 12 months.
- Seeking knowledge and insights to prioritize SEO initiatives.
- Selling products or services to businesses (B2B) or consumers (B2C)
- Have a website, but not necessarily an online store.
Want to understand if SEO is a worthy investment.What do I get out of the Case?
Insights
The case gives you knowledge and understanding of your target audience's search behavior on Google. You'll gain insight into which business-relevant keywords and search phrases your target audience uses and how often they use each keyword and search phrase.
Strategy
The case establishes a qualified basis for deciding which keywords and search phrases are the most profitable to optimize your website for. You'll gain insight into which keywords and search phrases have the greatest financial potential. This gives you a solid basis for decision-making so you can prioritize direction and focus areas.
Objectives and metrics
The case shows your current positions on Google and a qualified estimate of the positions and visitor numbers you can achieve after 1, 2 and 3 years of working with SEO. In this way, the case establishes clear objectives and measurement points for your SEO work and your future efforts.
Profitability
The case leads to a calculation of the annual number of sales and leads from Google that you can achieve after 1, 2 and 3 years of working with SEO. By comparing the financial value with the cost of SEO, we can calculate to what extent SEO is a profitable investment for you and what can be achieved by working effectively with Google.
How much does Casen cost?
The case costs a cup of coffee and a meeting with an expected duration of an hour and a half, which is non-binding.
Can I see an example of an SEO Business Case?
Contact us if you want to hear more about the case or receive an example of it.
Get in touch with us
Do you have questions about the SEO Business Case or need help with your Google Marketing efforts? Contact Martino d'Apuzzo for a no-obligation dialog.
