What is Google Keyword Planner?
Google Keyword Planner is a tool that can give you knowledge about how many people search for specific keywords on Google. The Google Keyword Planner tool has been available for a number of years, which is why working with Google Keyword Planner has become a big part of many marketers' everyday lives. Google Keyword Planner has contributed greatly to the production of all the texts found on the web worldwide precisely because the tool can give you an insight into the trend for a keyword in relation to the monthly search volume.
However, Google Keyword Planner has become a bit unpopular because they removed the ability to see the exact monthly search volume, where they now only show a range by default. However, you can get the exact monthly search volume back, but it requires you to run Google Ads and that costs money.
You even need to have some activity on your Google Ads account before you can fully utilize the tool. Don't let that stop you from using Google Keyword Planner, as it's a very powerful and necessary tool that has some very clear advantages. Keyword Planner can actually present you with keywords that you can't find anywhere else.
Benefits of using Google Keyword Planner
Although Google Keyword Planner has been criticized over time and now requires you to pay for the tool to see your monthly searches, it still has a number of benefits that will help you on your way, especially if you have a start-up business. Google Keyword Planner can be a good starting point when creating online campaigns.
- Discover new keywords. Google Keyword Planner gives you suggestions for new keywords related to your products or website.
- See monthly searches. See the monthly number of searches for your keywords. However, as mentioned earlier, this requires you to pay Google if you want to use this service.
- Deciding to buy. The average purchase for your ads presented based on your keywords will be presented to you.
- Organizing your keywords. Google Keyword Planner categorizes your keywords into different categories related to your brand.
- Create new campaigns. Based on your Keyword Planner's keyword research, you can create more targeted online campaigns with your most searched and relevant keywords for your website.
An important note is that the more specific keywords you have, the more accurate numbers you will get from Keyword Planner. If you use all the keyword suggestions related to your business, your monthly searches will be less specific.
How to use Google Keyword Planner
Once you've created an account, Google Keyword Planner gives you two options to get started, which are:
Find keywords: Get keyword ideas that can help you reach people interested in your product or service. To make it easier for yourself, you can filter the keyword ideas that you don't think fit with your product or service.
Get search volume and forecasts: See search volume and other historical metrics for your keywords as well as forecasts for how they might perform in the future. If you work locally, you also have the option to filter so that Keyword Planner can give you search volume on individual cities. In addition, you can also find search volume by region.
Both options will lead you to your SEO plan, but it also depends on what keywords and filtering you have done.
Find new keywords
With Google Keyword Planner you can find new keywords for your website. According to Google's instructions, all you need to do is "Enter words, phrases or a URL related to your business."
Google will then present you with some suggested keywords related to your website.
For each of these suggestions you see:
- Average monthly searches
- Competition
- Bid at the top of the page (low range)
- Bid at the top of the page (high reach)
But you're not limited to single words; phrases work too. And you can enter up to ten keywords/phrases at a time.
Of course, there are many more options in Google Keyword Planner such as tips, tricks and other things to consider when using the tool. Once you have done the above, you should move deeper into the data such as:
- Individual keyword data
- Data for devices
- Geographic data
- Trends in search volume
You might want to read our post about keyword analysis if you want to know more about this.
Frequently asked questions about Google Keyword Planner
Google Keyword Planner is an online tool that shows statistics on how many times a keyword is searched for on Google. Google Keyword Planner allows you to see which keywords are the most searched for in your local area and also gives you suggestions for keywords that relate to your products or services. In this way, Keyword Planner is a tool that can help you keep track of how many times your keywords are searched for by users. Google Keyword Planner is great for identifying keywords that are relevant to your website and that can help drive traffic to your website. If you use the "Discover new keywords" feature, Keyword Planner will find keywords that closely relate to your products. From there, you can sort the keywords according to which keywords you find most interesting for your website. Although Google Keyword Planner is a great tool for tracking the monthly results for your keywords, it also requires you to carefully sort your keywords to get the most accurate numbers based on your keywords. If you use all the keyword suggestions from Google Keyword Planner, you will get less accurate numbers from the tool. Google Keyword Planner and SEMrush are two tools that on the surface are very similar, but they are quite different when it comes to SEO. SEMrush is a complete SEO tool that gives you traffic analysis, detailed reports and backlink auditing. However, the keyword data in SEMrush is not always accurate. Google Keyword Planner, on the other hand, gives you more accurate keyword data. So if you want an SEO tool that gives you accurate keyword reporting, we recommend using Google Keyword Planner.
