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Webinar

Enshittification

Do you find that your ad dollars are getting shorter than before - even though you're “doing everything right”?

Then you're not alone.

In this webinar we dive into the phenomenon Enshittification: the process of digital platforms becoming progressively worse for users and advertisers - not by accident, but by design.

We show how ad platforms like Meta, Google, and YouTube is built to:

  • Add more inventory that is not of the right quality
  • Automatically enable features that do not benefit the advertiser
  • Save settings in campaign setup that make it harder to set up a good campaign
  • and ultimately shift more risk and waste to the advertiser

All explained through concrete examples from real campaigns, Actual data and observations directly from the engine room.

 

Sign up now!

Information

17. June 2026 at 10:00-11:00 am
Online
Price:
Free of charge

What you get from the webinar

  • A clear explanation of what Enshittification means in a marketing context
  • Concrete examples of how Meta and Google “help” you spend more money
  • Why incomplete data creates self-reinforcing inefficiencies
  • Typical (and expensive) pitfalls in setup and optimization
  • A practical checklist of the most glaring mistakes - and the most important moneysavers

 

Who is the webinar for?

The webinar is relevant for those who work with:

  • Paid social or Google Ads
  • Performance marketing
  • Marketing strategy or budget responsibility

... and who want to understand Why performance drops, even when following best practice.

Questions?

If you have specific questions or challenges you'd like us to address, please let us know - we try to include as much as possible in the webinar.

Host:
Peter Halling Hilborg - Partner & digital marketing director

How to sign up

Questions?

Do you have any questions about the webinar? Contact Peter for a dialog about the webinar and digital advertising.

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