{"id":28415,"date":"2026-09-27T12:17:48","date_gmt":"2026-09-27T11:17:48","guid":{"rendered":"https:\/\/inboundcph.dk\/?p=28415"},"modified":"2026-09-27T12:17:56","modified_gmt":"2026-09-27T11:17:56","slug":"har-googles-spamuppdatering-drabbat-er","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-spamopdatering-er-i-ramt\/","title":{"rendered":"Googles spamuppdatering i september 2026: s\u00e5 h\u00e4r ser ni om er webbplats har drabbats"},"content":{"rendered":"<div class=\"icph-article\">\n<p>Den 24 september 2026 lanserade Google \u00e5rets fj\u00e4rde spamuppdatering. Den g\u00e4ller alla spr\u00e5k, \u00e4ven danska, och kan enligt Google p\u00e5g\u00e5 i upp till tv\u00e5 veckor, det vill s\u00e4ga till omkring den 8 oktober. H\u00e4r f\u00f6ljer en kort beskrivning av vad den inneb\u00e4r och hur ni kan ta reda p\u00e5 om er webbplats har p\u00e5verkats.<\/p>\n<h2>Vad inneb\u00e4r Googles spamuppdatering?<\/h2>\n<p>En spamuppdatering drabbar webbplatser som bryter mot Googles <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">regler f\u00f6r skr\u00e4ppost<\/a>. De hamnar l\u00e4ngre ner i s\u00f6kresultaten eller f\u00f6rsvinner helt. Detta sker automatiskt via SpamBrain, Googles system f\u00f6r att uppt\u00e4cka skr\u00e4ppost, och ni f\u00e5r inget meddelande i Search Console om era sidor drabbas. Det \u00e4r vanligtvis f\u00f6ljande sidor som drabbas:<\/p>\n<ul class=\"icph-check\">\n<li><strong>Massproducerat inneh\u00e5ll<\/strong> utan n\u00e5got verkligt v\u00e4rde f\u00f6r l\u00e4saren.<\/li>\n<li><strong>Startsidor<\/strong> (s\u00e5 kallade doorway-sidor), t.ex. n\u00e4stan identiska sidor f\u00f6r varje stad.<\/li>\n<li><strong>Utg\u00e5ngna dom\u00e4ner<\/strong>, som har k\u00f6pts och \u00e5teranv\u00e4nts f\u00f6r att hamna h\u00f6gt upp i Googles s\u00f6kresultat.<\/li>\n<li><strong>Andras inneh\u00e5ll p\u00e5 en stark dom\u00e4n<\/strong>, publicerad utan redaktionell granskning.<\/li>\n<\/ul>\n<p>Om ni inte har den typen av sidor \u00e4r risken liten. Om trafiken \u00e4nd\u00e5 minskar under de kommande veckorna beror det snarare p\u00e5 s\u00e4songen eller er egen m\u00e4tning.<\/p>\n<h2>S\u00e5 h\u00e4r ser ni om ni \u00e4r drabbade<\/h2>\n<p>Fyra steg i Search Console och Google Analytics ger er svaret. Det tar ungef\u00e4r tio minuter.<\/p>\n<div class=\"icph-step\">\n<div class=\"icph-step-num\">1<\/div>\n<div class=\"icph-step-body\">\n<h3>J\u00e4mf\u00f6r antalet klick f\u00f6re och efter den 24 september<\/h3>\n<p>\u00d6ppna Search Console, g\u00e5 till Effektivitet och v\u00e4lj s\u00f6ktypen Webb. J\u00e4mf\u00f6r perioden fr\u00e5n den 24 september med de 14 dagarna f\u00f6re. Om antalet klick \u00e4r stabilt har ni inte drabbats \u00e4n s\u00e5 l\u00e4nge.<\/p>\n<\/div>\n<\/div>\n<div class=\"icph-step\">\n<div class=\"icph-step-num\">2<\/div>\n<div class=\"icph-step-body\">\n<h3>Hitta de sidor som har tappat klick<\/h3>\n<p>Klicka p\u00e5 fliken \u201dSidor\u201d och sortera efter st\u00f6rsta nedg\u00e5ng. Om det framf\u00f6r allt g\u00e4ller en viss typ av sidor, t.ex. stadsidor eller produkt sidor med lite inneh\u00e5ll, \u00e4r ni troligen drabbade. Om nedg\u00e5ngen \u00e4r j\u00e4mnt f\u00f6rdelad \u00f6ver hela webbplatsen beror det troligen p\u00e5 n\u00e5got annat.<\/p>\n<\/div>\n<\/div>\n<div class=\"icph-step\">\n<div class=\"icph-step-num\">3<\/div>\n<div class=\"icph-step-body\">\n<h3>Kontrollera att det inte \u00e4r er m\u00e4tning<\/h3>\n<p>Om Google Analytics 4 visar en nedg\u00e5ng, men Search Console inte g\u00f6r det, ligger problemet i er m\u00e4tning och inte hos Google. Search Console r\u00e4knar klick hos Google, medan GA4 \u00e4r beroende av er cookiebanner och era taggar. Kontrollera om ni har \u00e4ndrat n\u00e5got i er samtyckesl\u00f6sning, t.ex. <a href=\"\/sv\/cookiebot\/\">Cookiebot<\/a>, eller i <a href=\"\/sv\/google-tag-manager\/\">Google Tag Manager<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"icph-step\">\n<div class=\"icph-step-num\">4<\/div>\n<div class=\"icph-step-body\">\n<h3>V\u00e4nta tills Google meddelar att uppdateringen \u00e4r klar<\/h3>\n<p>Dra f\u00f6rst slutsatser n\u00e4r Google har meddelat att uppdateringen \u00e4r klar p\u00e5 sin <a href=\"https:\/\/status.search.google.com\/incidents\/XhUDXP7A67iHCD2kmbVu\" target=\"_blank\" rel=\"noopener\">statussida f\u00f6r Google S\u00f6kning<\/a>. Om ni \u00e4ndrar sidorna under arbetets g\u00e5ng kan ni inte se i efterhand om det var Google eller ni sj\u00e4lva som flyttade siffrorna.<\/p>\n<\/div>\n<\/div>\n<h2>Vad g\u00f6r ni om ni drabbas?<\/h2>\n<p>Om nedg\u00e5ngen \u00e4r bekr\u00e4ftad och begr\u00e4nsad till vissa sidor, g\u00e5 igenom dem med en enda fr\u00e5ga: Hj\u00e4lper sidan en riktig l\u00e4sare? F\u00f6rb\u00e4ttra de sidor som g\u00e5r att r\u00e4dda, sl\u00e5 ihop n\u00e4stan identiska sidor till en och ta bort resten. R\u00e4kna med att det tar tid att \u00e5terh\u00e4mta sig, eftersom Google f\u00f6rst m\u00e5ste uppt\u00e4cka att sidorna har blivit b\u00e4ttre.<\/p>\n<p>AI-genererat inneh\u00e5ll \u00e4r inte ett problem i sig. Googles regler handlar om huruvida inneh\u00e5llet har n\u00e5got v\u00e4rde, inte om vilket verktyg som har anv\u00e4nts. Det g\u00e5r vi ocks\u00e5 igenom i v\u00e5r <a href=\"\/sv\/guide-till-optimering-med-googles-ai\/\">guide till Googles AI-optimering<\/a>.<\/p>\n<h2>Vad beh\u00f6ver ni ha p\u00e5 plats till n\u00e4sta g\u00e5ng?<\/h2>\n<p>Google har under 2026 genomf\u00f6rt spamuppdateringar i mars, juni, augusti och september, och fler \u00e4r p\u00e5 v\u00e4g. Kontrollen i steg 3 fungerar bara om ni kan lita p\u00e5 era m\u00e4tningar. Tre saker underl\u00e4ttar detta:<\/p>\n<ul class=\"icph-check\">\n<li><strong>En instrumentpanel<\/strong> med klick fr\u00e5n Search Console och bes\u00f6k fr\u00e5n GA4 sida vid sida. Se hur en <a href=\"\/sv\/marknadsforingsdashboards\/\">marknadsf\u00f6ringspanel<\/a> kan se ut.<\/li>\n<li><strong>Tillf\u00f6rlitlig m\u00e4tning<\/strong>, t.ex. <a href=\"\/sv\/spaarning-paa-serversidan\/\">sp\u00e5rning p\u00e5 serversidan<\/a>, som inte f\u00f6rlorar data till annonsblockerare.<\/li>\n<li><strong>En \u00e4ndringslogg<\/strong>, d\u00e4r ni kan se den nya cookie-bannern, den nya designen och de nya sidorna med datum.<\/li>\n<\/ul>\n<h2>Vanliga fr\u00e5gor om Googles spamuppdatering<\/h2>\n<div class=\"icph-faq\">\n<details class=\"icph-faq-item\" open=\"\">\n<summary>F\u00e5r man ett meddelande om Googles spamuppdatering p\u00e5verkar ens webbplats?<\/summary>\n<div>\n<p>Nej. Googles spamuppdateringar sker automatiskt via SpamBrain, och man f\u00e5r inget meddelande i Search Console. Man m\u00e5ste sj\u00e4lv j\u00e4mf\u00f6ra antalet klick f\u00f6re och efter den 24 september 2026 f\u00f6r att se vilka sidor som har tappat trafik.<\/p>\n<\/div>\n<\/details>\n<details class=\"icph-faq-item\">\n<summary>N\u00e4r kommer Googles spamuppdatering fr\u00e5n september 2026 att vara klar?<\/summary>\n<div>\n<p>Google inledde uppdateringen den 24 september 2026 och uppger att den kan ta upp till tv\u00e5 veckor, det vill s\u00e4ga fram till omkring den 8 oktober. Google meddelar n\u00e4r den \u00e4r klar p\u00e5 statussidan f\u00f6r Google S\u00f6k.<\/p>\n<\/div>\n<\/details>\n<details class=\"icph-faq-item\">\n<summary>Kommer AI-genererat inneh\u00e5ll att p\u00e5verkas av spamuppdateringen?<\/summary>\n<div>\n<p>Inte f\u00f6r att det \u00e4r skrivet med AI. Googles spamregler handlar om inneh\u00e5ll som massproduceras utan v\u00e4rde f\u00f6r l\u00e4saren, oavsett om det \u00e4r skrivet av en m\u00e4nniska eller med ett verktyg som ChatGPT.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<h2>K\u00e4llor och vidare l\u00e4sning<\/h2>\n<ul>\n<li><a href=\"https:\/\/status.search.google.com\/incidents\/XhUDXP7A67iHCD2kmbVu\" target=\"_blank\" rel=\"noopener\">Google Search Status Dashboard, 24 september 2026<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">Googles regler f\u00f6r skr\u00e4ppost (Google Search Central)<\/a><\/li>\n<li><a href=\"https:\/\/ppc.land\/googles-september-spam-update-gets-a-two-week-rollout-its-longest-yet\/\" target=\"_blank\" rel=\"noopener\">PPC Land, 25 september 2026<\/a><\/li>\n<\/ul>\n<div class=\"icph-cta\">\n<h2 class=\"icph-heading-light\">\u00c4r ni os\u00e4kra p\u00e5 om ni har drabbats?<\/h2>\n<p>Vi g\u00e5r igenom era Search Console- och Google Analytics-data och ber\u00e4ttar om sv\u00e4ngningarna beror p\u00e5 spamuppdateringen, er m\u00e4tning eller n\u00e5got helt annat. Samtidigt f\u00e5r ni f\u00f6rslag p\u00e5 vad som beh\u00f6ver \u00e5tg\u00e4rdas i er m\u00e4tning, s\u00e5 att ni \u00e4r b\u00e4ttre f\u00f6rberedda n\u00e4sta g\u00e5ng. Analysen \u00e4r gratis och helt of\u00f6rpliktigande.<\/p>\n<p><a href=\"\/sv\/kontakt\/\">BEST\u00c4LL EN GRATIS ANALYS<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google satte 24. september 2026 \u00e5rets fjerde spamopdatering i gang. Den g\u00e6lder alle sprog, ogs\u00e5 dansk, og kan if\u00f8lge Google vare op til to uger, alts\u00e5 til omkring 8. oktober. Her er kort, hvad den g\u00f8r, og hvordan I finder ud af, om jeres site er ramt. Hvad g\u00f8r Googles spamopdatering? En spamopdatering rammer sider, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":28425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68],"tags":[],"class_list":["post-28415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-seo","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Trafikken svinger, og alle sp\u00f8rger om det samme: Er vi ramt af Googles spamopdatering? Svaret finder I p\u00e5 ti minutter i jeres egne data.","post_authors":"","post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Skal vi kigge p\u00e5 jeres data?","post_contact_section_text":"Er I i tvivl om, hvorvidt jeres tal kan b\u00e6re en konklusion, s\u00e5 giv Henning et kald eller en mail. Vi tager gerne en snak om jeres ops\u00e6tning."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Googles spamopdatering: s\u00e5dan ser I, om I er ramt<\/title>\n<meta name=\"description\" content=\"Google er i gang med en spamopdatering, der kan vare til ca. 8. oktober 2026. Her er, hvad den g\u00f8r, og fire trin til at se, om jeres site er ramt.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google september 2026 spamopdatering: s\u00e5dan ser I, om jeres site er ramt\" \/>\n<meta property=\"og:description\" content=\"Google er i gang med en spamopdatering, der kan vare til ca. 8. oktober 2026. 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