{"id":14274,"date":"2023-06-19T09:19:37","date_gmt":"2023-06-19T08:19:37","guid":{"rendered":"https:\/\/inboundcph.dk\/search-intents-og-micro-intents\/"},"modified":"2024-05-21T10:27:27","modified_gmt":"2024-05-21T09:27:27","slug":"sokintentioner-och-mikrointentioner","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/search-intents-og-micro-intents\/","title":{"rendered":"S\u00f6kintentioner &amp; mikrointentioner"},"content":{"rendered":"<div id=\"pl-11076\" class=\"panel-layout\">\n<div id=\"pg-11076-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-11076-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-11076-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4>Varf\u00f6r missar f\u00f6retag mikro\u00f6gonblick?<\/h4>\n<p>F\u00f6retag skapar f\u00f6r f\u00e5 sidor med alltf\u00f6r brett inneh\u00e5ll som inte t\u00e4cker specifika s\u00f6kintentioner:<\/p>\n<p>- E-com-sajter f\u00e5r inte bygga underkategorier (eller underunderkategorier)<br \/>\n- B2B-webbplatser fokuserar f\u00f6r mycket p\u00e5 ett f\u00e5tal l\u00f6sningssidor<br \/>\n- Webbplatser underskattar m\u00f6jligheten att \u00e4ga \"Vs.\" och \"B\u00e4sta\" s\u00f6kningar<br \/>\n- B2B-webbplatser n\u00e4mner inte prisuppskattningar av interna politiska sk\u00e4l, \u00e4ven om anv\u00e4ndarna ber om dem p\u00e5 Google.<\/p>\n<p>Det \u00e4r synd, eftersom detta redan diskvalificerar dig p\u00e5 Google, eftersom det handlar om att tr\u00e4ffa \"Micro-moments\" med r\u00e4tt inneh\u00e5ll. Du m\u00e5ste f\u00f6rst\u00e5 vad \"Micro-intents\" \u00e4r om du vill bygga det inneh\u00e5ll som kommer att dominera p\u00e5 Google under hela kundresan. Google talar om \"micro-moments\" - det \u00e4r d\u00e4rf\u00f6r logiskt att SEO-proffs fokuserar p\u00e5 att optimera f\u00f6r \"micro intents\".<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube-videospelare\" src=\"https:\/\/www.youtube.com\/embed\/rTnjhxHNlXA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hvorfor misser virksomheder &#8220;micro-moments&#8221;? Virksomheder laver for f\u00e5 sider med alt for bredt indhold, som ikke d\u00e6kker de specifikke s\u00f8geintentioner: &#8211; E-com sites f\u00e5r ikke bygget sub-kategorier (eller sub-sub kategorier) &#8211; B2B sites har alt for meget fokus p\u00e5 et par f\u00e5 l\u00f8sningssider &#8211; Sites undervurderer muligheden for at eje &#8220;Vs.&#8221; og &#8220;Bedste&#8221; s\u00f8gninger &#8211; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,83,87,94],"tags":[],"class_list":["post-14274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-seo","category-on-demand_cat","category-seo","category-webinar_cat"],"acf":{"form":true,"post_short_description":"Head of SEO, Christopher Hofman og Olaf Kopp, Head of SEO hos Aufgesang, stiller skarpt p\u00e5 micro intents p\u00e5 Google.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Skal vi give et bud p\u00e5 dit projekt?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/comments?post=14274"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14274\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/employee\/13364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media\/15830"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=14274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/categories?post=14274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/tags?post=14274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}