{"id":14222,"date":"2022-09-28T11:28:12","date_gmt":"2022-09-28T10:28:12","guid":{"rendered":"https:\/\/inboundcph.dk\/email-marketing-strategi\/"},"modified":"2024-04-25T04:40:40","modified_gmt":"2024-04-25T03:40:40","slug":"strategi-for-e-postmarknadsforing","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/email-marketing-strategi\/","title":{"rendered":"Strategi f\u00f6r e-postmarknadsf\u00f6ring"},"content":{"rendered":"

Vad \u00e4r bra e-postmarknadsf\u00f6ring?<\/h2>\n

Som namnet antyder \u00e4r e-postmarknadsf\u00f6ring faktiskt bara e-postmarknadsf\u00f6ring. Det inneb\u00e4r att du som f\u00f6retag skickar ut e-postmeddelanden till dina prenumeranter med avsikt att driva trafik - och helst den konverterande typen - till ditt f\u00f6retag. Detta g\u00e4ller f\u00f6r fysiska butiker, men e-postmarknadsf\u00f6ring \u00e4r s\u00e4rskilt effektivt n\u00e4r det g\u00e4ller online-shopping.<\/p>\n

Bra e-postmarknadsf\u00f6ring - precis som alla bra aff\u00e4rer - s\u00e4tter kunden i fokus. Detta inneb\u00e4r att f\u00e5 framg\u00e5ngsrika e-post marknadsf\u00f6ringsstrategier<\/a>som skickar ut e-postmeddelanden som enbart fokuserar p\u00e5 f\u00f6retaget och dess produkter eller tj\u00e4nster.<\/p>\n

De flesta som arbetar med e-postmarknadsf\u00f6ring idag arbetar med en kombination av nyhetsbrev och automatisering av marknadsf\u00f6ring<\/a>automatiserad e-postmarknadsf\u00f6ring. Det senare \u00e4r en effektiv och tidsbesparande kanal och det finns idag m\u00e5nga olika plattformar som g\u00f6r det enkelt att komma ig\u00e5ng med marketing automation, till exempel ActiveCampaign.<\/p>\n

F\u00f6rst och fr\u00e4mst \u00e4r det viktigt att f\u00f6lja GDPR-f\u00f6rordningen. Det inneb\u00e4r bland annat att inte skicka ut marknadsf\u00f6ringsmail till n\u00e5gon annan \u00e4n de som frivilligt har anm\u00e4lt sig till ditt nyhetsbrev. Det inneb\u00e4r ocks\u00e5 att tillhandah\u00e5lla ett tydligt och enkelt alternativ f\u00f6r att avsluta prenumerationen i varje enskilt e-postmeddelande. Motsatsen - att registrera personer som inte har valt att prenumerera och f\u00f6rs\u00f6ka beh\u00e5lla dem mot deras vilja genom att g\u00f6mma avregistreringsknappen - kommer bara att leda till missn\u00f6jda kunder i det l\u00e5nga loppet och skada ditt f\u00f6retag.<\/p>\n

\n

Hur ser r\u00e4tt strategi f\u00f6r e-postmarknadsf\u00f6ring ut?<\/h2>\n

Exakt vilken typ av e-postmeddelanden du skickar ut beror naturligtvis lite p\u00e5 vilken typ av verksamhet du har. Hur stort ditt f\u00f6retag \u00e4r. Vilken produkt eller tj\u00e4nst du erbjuder. Men det finns n\u00e5gra riktlinjer som \u00e4r bra att b\u00f6rja med.<\/p>\n

    \n
  • Se till att du ger kunden ett merv\u00e4rde i varje e-postmeddelande.<\/strong> Det v\u00e4njer dem vid tanken att det \u00e4r en bra upplevelse att \u00f6ppna e-postmeddelanden fr\u00e5n dig eftersom de f\u00e5r ut n\u00e5got av det. Detta gynnar inte bara din \u00f6ppningsfrekvens, utan f\u00f6rhindrar ocks\u00e5 att alltf\u00f6r m\u00e5nga m\u00e4nniskor avslutar prenumerationen direkt. V\u00e4rdet kan vara allt fr\u00e5n erbjudanden, rabatter eller bara n\u00e5got intressant. T\u00e4nk kreativt h\u00e4r.<\/li>\n
  • Se till att det inte bara handlar om dig.<\/strong> T\u00e4nk som kunden h\u00e4r: Vore det inte trevligare att f\u00e5 ett mejl som fokuserar p\u00e5 dig och dina behov? Ist\u00e4llet f\u00f6r att bara f\u00e5 e-postmeddelanden som skryter om hur bra produkter f\u00f6retaget har att erbjuda?<\/li>\n
  • Se till att g\u00f6ra dina e-postmeddelanden personliga.<\/strong> Tala direkt till kunden. T\u00e4nk dig att du skriver ett mejl till en god v\u00e4n. B\u00f6rja med \"Hej\". St\u00e4ll uppmuntrande fr\u00e5gor som \"Hade du en bra jul?\" eller \"\u00c4r du redo f\u00f6r sommarsemestern?\" Anv\u00e4nd emojis och ett vardagligt spr\u00e5k. Det g\u00f6r inte bara mejlet mycket mer inkluderande och intressant f\u00f6r kunden att l\u00e4sa, det tar ocks\u00e5 bort fokus fr\u00e5n den \"h\u00e5rda f\u00f6rs\u00e4ljningen\". Att skriva ett personligt e-postmeddelande beh\u00f6ver inte ta s\u00e5 mycket tid n\u00e4r man v\u00e4l har vant sig vid det.<\/li>\n
  • N\u00e4r du ska s\u00e4lja n\u00e5got ska du g\u00f6ra det \"mjukt\".<\/strong> Se till att s\u00e4ljmejlet handlar om mer \u00e4n att bara f\u00e5 en f\u00f6rs\u00e4ljning. Ber\u00e4tta kanske en rolig anekdot om produkten eller n\u00e5got annat som kunden kommer att k\u00e4nna igen sig i. Sedan kan du komma med ditt erbjudande. P\u00e5 s\u00e5 s\u00e4tt blir f\u00f6rs\u00e4ljningen mjuk snarare \u00e4n h\u00e5rd och chansen \u00f6kar att kunden faktiskt v\u00e4ljer att k\u00f6pa.<\/li>\n
  • Automation, automation, automation.<\/strong> Se till att du skapar en v\u00e4lkomstsekvens. Det inneb\u00e4r ett eller flera e-postmeddelanden som dina kunder f\u00e5r automatiskt efter registreringen och som v\u00e4lkomnar dem till ditt nyhetsbrev. En av de stora styrkorna med e-postmarknadsf\u00f6ring \u00e4r just hur lite tid det tar. Och med automatisering blir det \u00e4nnu mindre.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Hvad er god email marketing? Som navnet antyder, er email marketing faktisk bare markedsf\u00f8ring via email. Det vil sige at du som virksomhed sender mails ud til dine subscribers med hensigten at drive trafik \u2013 og helst den konverterende slags \u2013 til din forretning. Det g\u00e6lder b\u00e5de for fysiske butikker, men email marketing er is\u00e6r […]<\/p>\n","protected":false},"author":1,"featured_media":15090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,86],"tags":[],"class_list":["post-14222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing_cat","category-salg_cat"],"acf":{"form":false,"post_short_description":"Email marketing er en af de mest effektive former for markedsf\u00f8ring, der findes. Hvis du har den rette email marketing-strategi, kan du skabe grundlaget for en st\u00e6rk og holdbar virksomhed.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nGode r\u00e5d til din email marketing strategi \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Email marketing er en af de mest effektive former for markedsf\u00f8ring, der findes. 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