{"id":14221,"date":"2022-09-28T11:09:13","date_gmt":"2022-09-28T10:09:13","guid":{"rendered":"https:\/\/inboundcph.dk\/linkedin-markedsfoering\/"},"modified":"2024-04-25T04:44:48","modified_gmt":"2024-04-25T03:44:48","slug":"linkedin-marknadsforing","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/linkedin-markedsfoering\/","title":{"rendered":"LinkedIn-marknadsf\u00f6ring"},"content":{"rendered":"

Varf\u00f6r LinkedIn-marknadsf\u00f6ring?<\/h2>\n

LinkedIn-marknadsf\u00f6ring \u00e4r relevant f\u00f6r b\u00e5de B2B- och B2C-f\u00f6retag. N\u00e4stan tre fj\u00e4rdedelar av hela Danmarks n\u00e4ringsliv finns representerat p\u00e5 LinkedIn, och i hela v\u00e4rlden talar vi om \u00f6ver 600 miljoner anv\u00e4ndare. Det finns allts\u00e5 en mycket stor sannolikhet att dina potentiella kunder eller framtida aff\u00e4rspartners finns p\u00e5 LinkedIn.<\/p>\n

J\u00e4mf\u00f6rt med till exempel Facebook eller Instagram har LinkedIn som social plattform f\u00f6rdelen att anv\u00e4ndarna alla \u00e4r kopplade till arbetsmarknaden p\u00e5 n\u00e5got s\u00e4tt. Att vara synlig p\u00e5 LinkedIn s\u00e4nder ocks\u00e5 en mer professionell signal i m\u00e5ngas \u00f6gon. P\u00e5 LinkedIn finns inga semesterbilder eller f\u00e5niga memes. Dina meddelanden och s\u00f6kningar blir automatiskt mer riktade.<\/p>\n

Eftersom LinkedIn har betonat den sociala aspekten alltmer under de senaste \u00e5ren \u00e4r det nu vettigt att anv\u00e4nda det f\u00f6r organiska inl\u00e4gg. Du kan till exempel sprida budskap och varum\u00e4rkesk\u00e4nnedom om ditt f\u00f6retag genom att dela med dig av intressanta fakta eller delar av historien bakom det.<\/p>\n

Det \u00e4r ocks\u00e5 en bra id\u00e9 att gilla, kommentera och dela olika typer av inneh\u00e5ll p\u00e5 din tidslinje. P\u00e5 s\u00e5 s\u00e4tt visar du inte bara vad du har att erbjuda, utan visar ocks\u00e5 st\u00f6d och intresse f\u00f6r andras inneh\u00e5ll. Det finns gott om m\u00f6jligheter till korsbefruktning h\u00e4r, liksom att f\u00e5 kontakt med nya bekantskaper gratis.<\/p>\n

Sedan finns det den oorganiska - eller betalda - synligheten. Med andra ord, annonser.<\/p>\n

\n

Guide till LinkedIn-kampanjer<\/h2>\n

S\u00e5 hur annonserar du p\u00e5 LinkedIn? LinkedIn har ett annonsgr\u00e4nssnitt som liknar det som du kanske k\u00e4nner igen fr\u00e5n Annonsering p\u00e5 Facebook<\/a>. Men n\u00e5got mindre komplex och detaljerad. LinkedIn har inte riktigt samma detaljerade information om sina anv\u00e4ndare, men de \u00e4r ganska bra p\u00e5 det. De kallar sitt annonsgr\u00e4nssnitt f\u00f6r Campaign Manager, eller LinkedIn Campaign Manager, och det f\u00f6ljer i stort sett samma recept som Facebooks dito:<\/p>\n

    \n
  1. Du b\u00f6r f\u00f6rst ha en personlig profil p\u00e5 LinkedIn om du inte redan har en.<\/li>\n
  2. Sedan kan du skapa en LinkedIn-sida f\u00f6r ditt f\u00f6retag.<\/li>\n
  3. N\u00e4r din f\u00f6retagssida \u00e4r skapad \u00e4r ditt f\u00f6retag synligt p\u00e5 LinkedIn. Nu kan du b\u00f6rja k\u00f6ra annonser. Det g\u00f6r du genom att f\u00f6rst konfigurera din Campaign Manager.<\/li>\n
  4. Sedan skapar du en kampanjgrupp.<\/li>\n
  5. Nu \u00e4r du redo att skapa din f\u00f6rsta kampanj. Det \u00e4r h\u00e4r du verkligen b\u00f6rjar rikta in dig p\u00e5 dina annonser. Du kan skapa dina annonser enligt en hel del riktlinjer.<\/li>\n
  6. M\u00e5l: Ska m\u00e5let vara varum\u00e4rkesk\u00e4nnedom, engagemang, leads eller n\u00e5got helt annat? LinkedIn l\u00e5ter dig v\u00e4lja ditt specifika m\u00e5l.<\/li>\n
  7. M\u00e5lgrupp f\u00f6r annonsen: Vem ska se din annons? LinkedIn l\u00e5ter dig segmentera din m\u00e5lgrupp efter bland annat geografiskt l\u00e4ge, jobbtitel, skola, f\u00e4rdigheter och \u00e5lder. De erbjuder ocks\u00e5 m\u00e5lgruppsmallar om du \u00e4r os\u00e4ker p\u00e5 exakt hur din idealiska m\u00e5lgrupp ser ut.<\/li>\n
  8. Format: Precis som Facebook erbjuder LinkedIn bildannonser, videoannonser, karusellannonser med mera.<\/li>\n
  9. Placering: Du kan bara k\u00f6ra dina annonser p\u00e5 LinkedIn eller s\u00e5 kan du n\u00e5 LinkedIn Audience Network, som \u00e4r LinkedIns partners.<\/li>\n
  10. Budget och schema: LinkedIn l\u00e5ter dig v\u00e4lja mellan en fast daglig budget, en total kampanjbudget eller budgivning i antingen CPC eller CPM.<\/li>\n<\/ol>\n

    N\u00e4r dina annonser \u00e4r ig\u00e5ng \u00e4r det viktigt att \u00f6vervaka dem och sp\u00e5ra hur de presterar och konverterar. Speciellt om du har valt budgivning i din budget m\u00e5ste du vara medveten om var gr\u00e4nsen g\u00e5r f\u00f6r n\u00e4r du b\u00f6rjar f\u00e5 visningar av dina annonser och d\u00e4rmed spendera din budget. Denna gr\u00e4ns fluktuerar beroende p\u00e5 plats och m\u00e5lgrupp, s\u00e5 du m\u00e5ste testa den.<\/p>\n

    \n

    \u00c4r det n\u00f6dv\u00e4ndigt med marknadsf\u00f6ring p\u00e5 LinkedIn?<\/h2>\n

    Det korta svaret \u00e4r nej. Det finns inget inom marknadsf\u00f6ring som \u00e4r en n\u00f6dv\u00e4ndighet. Som f\u00f6retag har du alltid m\u00e5nga olika verktyg och spakar att dra i. Men det betyder inte att marknadsf\u00f6ring p\u00e5 LinkedIn inte kan bli ett extremt anv\u00e4ndbart element i din marknadsf\u00f6ring.<\/p>\n

    En uppenbar f\u00f6rdel med att marknadsf\u00f6ra p\u00e5 LinkedIn \u00e4r till exempel att de leads du hittar automatiskt \u00e4r mycket varmare \u00e4n de du hittar p\u00e5 Facebook. Facebook-anv\u00e4ndare \u00e4r online av en m\u00e4ngd olika sk\u00e4l. Det kan vara ren tristess. De \u00e4r inte n\u00f6dv\u00e4ndigtvis i det t\u00e4nkes\u00e4tt som du hoppas p\u00e5 n\u00e4r du letar efter potentiella k\u00f6pare eller partners.<\/p>\n

    Du f\u00e5r ofta mycket mer riktade resultat p\u00e5 en webbplats som LinkedIn, d\u00e4r du inte bara vet att varje anv\u00e4ndare som skapas \u00e4r involverad i arbetsmarknaden p\u00e5 n\u00e5got s\u00e4tt, utan f\u00f6rmodligen surfar p\u00e5 LinkedIn av sk\u00e4l som \u00e4r mycket mer relevanta f\u00f6r dig. De kanske letar efter jobbm\u00f6jligheter, potentiella samarbeten eller helt enkelt aff\u00e4rsprojekt som verkar lockande. Oavsett vilket kan du vara ganska s\u00e4ker p\u00e5 att du f\u00e5ngar m\u00e4nniskor i r\u00e4tt sinnesst\u00e4mning n\u00e4r du k\u00f6r din marknadsf\u00f6ring p\u00e5 LinkedIn.<\/p>\n

    \n

    LinkedIn-strategi f\u00f6r f\u00f6retag<\/h2>\n

    Innan du som f\u00f6retag b\u00f6rjar marknadsf\u00f6ra dig p\u00e5 LinkedIn b\u00f6r du se till att du har en strategi p\u00e5 plats. Den beh\u00f6ver kanske inte vara utarbetad in i minsta detalj, men en \u00f6vergripande spelplan \u00e4r \u00e4nd\u00e5 anv\u00e4ndbar. Vad \u00e4r det ni vill uppn\u00e5? Vad kan LinkedIn-marknadsf\u00f6ring g\u00f6ra f\u00f6r dig? Vilka \u00e4r fallgroparna\/nackdelarna med att marknadsf\u00f6ra sig p\u00e5 LinkedIn?<\/p>\n

    H\u00e4r \u00e4r v\u00e5r syn p\u00e5 en LinkedIn-strategi f\u00f6r f\u00f6retag som du kanske vill ha i \u00e5tanke innan du b\u00f6rjar din LinkedIn-marknadsf\u00f6ring.<\/p>\n

      \n
    • Var tydlig med din m\u00e5lgrupp.<\/strong> I all marknadsf\u00f6ring m\u00e5ste du f\u00f6rst och fr\u00e4mst k\u00e4nna till din m\u00e5lgrupp. Se till att du vet vem du f\u00f6rs\u00f6ker rikta dig till (och varf\u00f6r - det vill s\u00e4ga vilket v\u00e4rde du kan erbjuda dem) innan du b\u00f6rjar med LinkedIn-marknadsf\u00f6ring. Om du tar fram en tydlig profil av din ideala slutanv\u00e4ndare kan du h\u00e5lla upp den mot LinkedIns m\u00e5lgruppssegmentering och redan st\u00e5 stark.<\/li>\n
    • Organiskt inneh\u00e5ll.<\/strong> En aktiv och engagerad profil s\u00e4nder en bra signal. Du kan avs\u00e4tta en medarbetare som \u00e4gnar 20 minuter per dag \u00e5t att skapa aktivitet p\u00e5 din LinkedIn-profil. Till skillnad fr\u00e5n Facebook har LinkedIn f\u00f6rdelen att framst\u00e5 som ett mer professionellt n\u00e4tverk - det finns inga kattbilder. S\u00e5 det \u00e4r okej att gilla och dela inneh\u00e5ll som du tycker \u00e4r relevant. \u00c4nnu b\u00e4ttre \u00e4r att skapa ditt eget inneh\u00e5ll. Anv\u00e4nd g\u00e4rna din blogg eller h\u00e4nvisa till ditt nyhetsbrev om det verkar relevant.<\/li>\n
    • Grafiskt inneh\u00e5ll.<\/strong> Precis som p\u00e5 Facebook vinner bilder och framf\u00f6r allt videor ofta \u00f6ver inl\u00e4gg med enbart text. De har helt enkelt en starkare stoppkraft. Anv\u00e4nd d\u00e4rf\u00f6r professionell grafik och videor s\u00e5 mycket som det verkar l\u00e4mpligt, b\u00e5de i organiska inl\u00e4gg och i din LinkedIn-annonsering.<\/li>\n
    • \u00c4r du fortfarande os\u00e4ker?<\/strong> Det finns gott om marknadsf\u00f6ringsbyr\u00e5er som kan hj\u00e4lpa dig med din LinkedIn-marknadsf\u00f6ring. Om du k\u00e4nner att det finns n\u00e5got att vinna p\u00e5 LinkedIn f\u00f6r ditt f\u00f6retag kan du ta kontakt med n\u00e5gon av dessa byr\u00e5er och fr\u00e5ga dem. De flesta ger dig g\u00e4rna en f\u00f6ruts\u00e4ttningsl\u00f6s bed\u00f6mning av om de kan hj\u00e4lpa dig med till exempel LinkedIn-annonsering.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      Hvorfor LinkedIn-markedsf\u00f8ring? LinkedIn-markedsf\u00f8ring er relevant for b\u00e5de B2B og B2C-virksomheder. T\u00e6t p\u00e5 \u00be af hele Danmarks erhvervsliv er repr\u00e6senteret p\u00e5 LinkedIn, og p\u00e5 verdensplan taler vi over 600 millioner brugere. Der er alts\u00e5 meget stor sandsynlighed for, at dine kundeemner eller kommende samarbejdspartnere er at finde p\u00e5 LinkedIn. I forhold til for eksempel Facebook eller […]<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Over halvdelen af hele Danmarks erhvervsliv er repr\u00e6senteret p\u00e5 LinkedIn, og p\u00e5 verdensplan har LinkedIn over 600 millioner brugere. LinkedIn-markedsf\u00f8ring kan derfor v\u00e6re en effektiv vej til at n\u00e5 ud til m\u00e5lgruppen, is\u00e6r i B2B-sammenh\u00e6nge.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nGuide til LinkedIn-markedsf\u00f8ring \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Over halvdelen af hele Danmarks erhvervsliv er repr\u00e6senteret p\u00e5 LinkedIn. 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