{"id":14208,"date":"2022-09-23T12:01:37","date_gmt":"2022-09-23T11:01:37","guid":{"rendered":"https:\/\/inboundcph.dk\/matomo-analytics\/"},"modified":"2024-10-22T13:17:31","modified_gmt":"2024-10-22T12:17:31","slug":"matomo-analytics","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/matomo-analytics\/","title":{"rendered":"Matomo Analytics"},"content":{"rendered":"
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Vad \u00e4r Matomo?<\/div>\n
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I korthet \u00e4r Matomo (tidigare Piwik) ett analysverktyg med \u00f6ppen k\u00e4llkod som har funnits p\u00e5 marknaden sedan 2007. Det finns i tv\u00e5 olika versioner: molnbaserat eller hostat p\u00e5 egna servrar (on-premise).<\/p>\n

\"Matomo<\/h2>\n

Varf\u00f6r v\u00e4lja Matomo?<\/h2>\n
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  1. Betydligt b\u00e4ttre datagrund (upp till 99% b\u00e4ttre) \u00e4n Google Analytics<\/li>\n
  2. Cookieless tracking + irriterande cookie pop-up banners kan utel\u00e4mnas om du inte anv\u00e4nder andra tredjepartsverktyg som anv\u00e4nder cookies f\u00f6r sp\u00e5rning. L\u00e4s mer h\u00e4r<\/a><\/li>\n
  3. Ingen datainsamling = korrekta data<\/li>\n
  4. 100% anonymiserad - Anv\u00e4nder inte fingeravtryck. L\u00e4s mer om det<\/a> och h\u00e4r<\/a> (f\u00f6r \"teknikn\u00f6rdar\")<\/li>\n
  5. 100% \u00e4gander\u00e4tt till data L\u00e4s mer om det<\/a><\/li>\n
  6. 100% uppfyller kraven f\u00f6r GDPR L\u00e4s mer om det<\/a><\/li>\n
  7. Full flexibilitet - Own Tag Manager \u00e4r mycket lik Google Tag Manager L\u00e4s mer om det<\/a><\/li>\n
  8. WordPress-plugin f\u00f6r enkel installation i WordPress. L\u00e4s mer om det<\/a><\/li>\n
  9. Det \u00e4r m\u00f6jligt att importera historiska data fr\u00e5n Google Analytics (inte moonlight i GA4)<\/li>\n<\/ol>\n

    Utmaningar f\u00f6r Matomo:<\/h2>\n
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    1. Kr\u00e4ver anpassning f\u00f6r att interagera med Googles annonsplattformar. \u00c4ven om Matomo erbjuder m\u00e5nga fantastiska funktioner kr\u00e4vs det vissa l\u00f6sningar f\u00f6r att f\u00e5 det att fungera med Googles l\u00f6sningar, s\u00e4rskilt Google Ads-m\u00e5lgrupper, inriktning och remarketing.<\/li>\n
    2. Ingen Google GTM-installation \u00e4r \u00e5teranv\u00e4ndbar och m\u00e5ste d\u00e4rf\u00f6r konfigureras fr\u00e5n grunden i Matomo GTM.<\/li>\n
    3. Komplexa e-handelssajter kr\u00e4ver viss installation via Matomo Tag Manager<\/li>\n
    4. UTM-koderna m\u00e5ste anpassas f\u00f6r att optimalt st\u00f6dja Matomos datastruktur. L\u00e4s mer om det<\/a><\/li>\n
    5. Datastudio-integrationen \u00e4r lite begr\u00e4nsad och fungerar via betalda tredjepartskopplingar. L\u00e4s mer om det<\/a><\/li>\n
    6. Det finns relativt f\u00e5 anv\u00e4ndarv\u00e4nliga integrationsalternativ f\u00f6r rapporteringsverktyg som PowerBI, Tableau, Databox, Klipfolio, Google Sheets osv. Det kan g\u00f6ras genom dataintegration via API, men det \u00e4r ganska komplicerat.<\/li>\n<\/ol>\n

      Hur mycket kostar Matomo?<\/h2>\n

      Molnversionen kostar s\u00e5 lite som 145,- per m\u00e5nad. Priset varierar beroende p\u00e5 m\u00e4ngden trafik. On premise-versionen \u00e4r gratis, men inneh\u00e5ller inte alla moduler. Dessa kan k\u00f6pas till. Se priser och specifikationer h\u00e4r: Matomo priser<\/a><\/p>\n

      Matomo j\u00e4mf\u00f6rt med andra verktyg<\/h2>\n

      Matomo vs. Google Analytics<\/h4>\n

      Matomo analytics \u00e4r ett bra alternativ<\/a> eller komplettera Google Analytics. H\u00e4r \u00e4r en \u00f6versikt<\/a> av skillnader mellan de tv\u00e5.<\/p>\n

      Matomo vs PIWIK Pro<\/h4>\n

      Matomo (tidigare Piwik) \u00e4r ryggraden i Piwik Pro, men \u00e4r tv\u00e5 helt separata enheter. Piwik Pro \u00e4r en klon av Matomo och \u00e4r baserad p\u00e5 Matomos baskod. Varum\u00e4rket Piwik \u00e4gs av \u00e4garen till Piwik Pro och av denna anledning var Piwik tvungen att byta namn till Matomo. L\u00e4s mer om det<\/a><\/p>\n

      Matomo vs Plausible Analytics<\/h4>\n

      Plausible \u00e4r en nyare akt\u00f6r p\u00e5 marknaden som lanserades 2019. Med ett ultral\u00e4tt sp\u00e5rningsskript och f\u00f6renklad analys \u00e4r Plausible en annan popul\u00e4r integritetscentrerad webbanalysl\u00f6sning. L\u00e4s mer om det<\/a><\/p>\n

      Matomo vs. Sp\u00e5rning p\u00e5 serversidan med Google Analytics<\/h4>\n

      Google arbetar f\u00f6r att g\u00f6ra GA 100% laglig genom EU:s dataavtal. D\u00e4rf\u00f6r \u00e4r Google Analytics (GA) inte uteslutet. P\u00e5 kort sikt m\u00e5ste dock \u00e5tg\u00e4rder vidtas f\u00f6r att g\u00f6ra GA lagligt, och detta g\u00f6rs genom att konfigurera Sp\u00e5rning p\u00e5 serversidan<\/a>. Nackdelen med GA \u00e4r att datakvaliteten fortfarande \u00e4r betydligt s\u00e4mre \u00e4n Matomo. Detta beror p\u00e5 att GA anv\u00e4nder samplade data och inte \u00e4r cookieless. Detta inneb\u00e4r att i genomsnitt 30% data g\u00e5r f\u00f6rlorade p\u00e5 grund av att bes\u00f6kare v\u00e4ljer att inte acceptera cookies.<\/p>\n

      V\u00e5r rekommendation<\/h2>\n

      Vi rekommenderar att du st\u00e4ller in Matomo<\/a> som ett kompletterande sp\u00e5rnings-\/analysverktyg f\u00f6r att s\u00e4kerst\u00e4lla optimal insikt i data och prestanda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Hvad er Matomo? Kort fortalt er Matomo (tidligere Piwik) et open source analyse-v\u00e6rkt\u00f8j som har v\u00e6ret p\u00e5 markedet siden 2007. Den findes i to forskellige versioner: Cloud baseret eller hosted p\u00e5 egne servere (On-premise). Hvorfor v\u00e6lge Matomo? V\u00e6sentligt forbedret datagrundlag (op til 99% bedre) end Google Analytics Cookieless tracking + irriterende cookie pop-up bannere kan […]<\/p>\n","protected":false},"author":1,"featured_media":15738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[61],"class_list":["post-14208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics_cat","tag-matomo"],"acf":{"form":false,"post_short_description":"Matomo er et popul\u00e6rt alternativ til Google Analytics (GA). Hos InboundCPH har vi implementeret og driftet Matomo for en r\u00e6kke kunder siden 2020. Vi benytter selv Matomo som vores sekund\u00e6re analytics v\u00e6rkt\u00f8j, og vi har indtil for nyligt anbefalet vores kunder at beholde GA som prim\u00e6re tracking og tilf\u00f8je Matomo som reference. Efter seneste afg\u00f8relse<\/a> omkring GA, er der en v\u00e6sentlig for\u00f8get interesse i alternative analyse v\u00e6rkt\u00f8jer, og vi kan varmt anbefale Matomo<\/a>.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":19449,"post_contact_section_title":"Skal vi give et bud p\u00e5 din Matomo ops\u00e6tning?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nMatomo Analytics - InboundCPH<\/title>\n<meta name=\"description\" content=\"Matomo Analytics er et popul\u00e6rt alternativ til Google Analytics. InboundCPH har implementeret og driftet Matomo for en r\u00e6kke kunder siden 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/matomo-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matomo Analytics\" \/>\n<meta property=\"og:description\" content=\"Matomo Analytics er et popul\u00e6rt alternativ til Google Analytics. 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