{"id":14197,"date":"2022-08-25T13:05:02","date_gmt":"2022-08-25T12:05:02","guid":{"rendered":"https:\/\/inboundcph.dk\/lokal-seo\/"},"modified":"2024-04-25T05:02:52","modified_gmt":"2024-04-25T04:02:52","slug":"lokal-seo","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/lokal-seo\/","title":{"rendered":"Lokal s\u00f6kmotoroptimering"},"content":{"rendered":"

Vad \u00e4r lokal SEO?<\/h2>\n
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Lokal s\u00f6kmotoroptimering<\/em> syftar till att optimera ditt f\u00f6retags synlighet vid lokala s\u00f6kningar p\u00e5 Google. Lokala s\u00f6kningar kan vara s\u00f6kningar som inneh\u00e5ller ett platsnamn (till exempel \"SEO-byr\u00e5 K\u00f6penhamn<\/a>\"), men det kan ocks\u00e5 vara s\u00f6kningar utan platsnamn (t.ex. \"SEO-byr\u00e5\") d\u00e4r Google visar lokala resultat baserat p\u00e5 anv\u00e4ndarens IP-adress.<\/p>\n

En lokal SEO-insats \u00e4r d\u00e4rf\u00f6r s\u00e4rskilt viktig om du har en fysisk n\u00e4rvaro (eller flera) och vill att potentiella kunder i ditt n\u00e4romr\u00e5de l\u00e4tt ska hitta dig n\u00e4r de s\u00f6ker lokalt efter dina produkter eller tj\u00e4nster. Om du har en verksamhet som enbart bygger p\u00e5 en webbshop \u00e4r lokal s\u00f6kmotoroptimering i allm\u00e4nhet inte relevant f\u00f6r dig.<\/p>\n

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Lokala s\u00f6kningar har \u00f6kat exponentiellt de senaste \u00e5ren i och med den \u00f6kade anv\u00e4ndningen av mobila enheter. Flera studier pekar p\u00e5 det faktum att lokala s\u00f6kningar fr\u00e4mst g\u00f6rs n\u00e4r anv\u00e4ndarna \u00e4r p\u00e5 spr\u00e5ng. Enligt Google g\u00f6rs 30 % av alla mobila s\u00f6kningar<\/a> relaterade till platser, och 76 % av alla anv\u00e4ndare bes\u00f6ker de f\u00f6retag som de hittat genom lokala s\u00f6kningar samma dag.<\/p>\n

Med andra ord har lokala s\u00f6kningar en h\u00f6g konvertering till kund. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r viktigare \u00e4n n\u00e5gonsin att du inf\u00f6rlivar lokal SEO i din \u00f6vergripande SEO-insatser<\/a> - Om du har en verksamhet med en geografiskt avgr\u00e4nsad m\u00e5lgrupp i ett eller flera lokalomr\u00e5den.<\/p>\n

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S\u00e5 h\u00e4r hittar du lokala s\u00f6kord<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Alla SEO-insatser som ing\u00e5r i en vanlig SEO-insats g\u00e4ller ocks\u00e5 f\u00f6r lokalt SEO-arbete. Dina \u00f6vergripande SEO-insatser kommer d\u00e4rf\u00f6r i stor utstr\u00e4ckning att ha en positiv inverkan p\u00e5 dina lokala SEO-resultat. Men det finns ett antal faktorer som du m\u00e5ste vara s\u00e4rskilt uppm\u00e4rksam p\u00e5 f\u00f6r att komma f\u00f6re dina konkurrenter vid lokala s\u00f6kningar:<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Inneh\u00e5llsoptimering efter ortnamn<\/h3>\n

Utf\u00f6r en s\u00f6kordsanalys d\u00e4r du kartl\u00e4gger alla relevanta s\u00f6kfraser med platsnamn fr\u00e5n ditt n\u00e4romr\u00e5de. Det kan handla om st\u00e4der, v\u00e4gar, regioner, kommuner och landm\u00e4rken. Se sedan till att relevanta sidor p\u00e5 din webbplats \u00e4r optimerade f\u00f6r dessa s\u00f6kfraser. Om du har flera fysiska platser \u00e4r det ofta f\u00f6rdelaktigt att ha en undersida f\u00f6r varje fysisk plats som \u00e4r optimerad f\u00f6r de s\u00f6kfraser med platsnamn som \u00e4r kopplade till den platsen. L\u00e4s mer om hur du g\u00f6r optimering av inneh\u00e5ll<\/a>.<\/p>\n

NAP-information<\/h3>\n

NAP \u00e4r en f\u00f6rkortning f\u00f6r namn, adress och telefon. Den h\u00e4r informationen ger Google en indikation p\u00e5 var ditt f\u00f6retag finns och hur man kan komma i kontakt med det. F\u00f6r att undvika att f\u00f6rvirra Google (och anv\u00e4ndarna) \u00e4r det viktigt att informationen s\u00e5 l\u00e5ngt som m\u00f6jligt \u00e4r identisk p\u00e5 alla plattformar, inklusive din webbplats, Trustpilot, CVR, Krak, Google My Business och liknande.<\/p>\n

Google My Business<\/h3>\n

Skapa en Google My Business-f\u00f6retagsprofil (gratis) f\u00f6r att g\u00f6ra information om ditt f\u00f6retag mer tillg\u00e4nglig p\u00e5 Google. Med en f\u00f6retagsprofil kan ditt f\u00f6retag ocks\u00e5 visas i den kartfunktion som Google i allt h\u00f6gre grad visar vid lokala s\u00f6kningar. F\u00f6rdelarna med Google My Business beskrivs n\u00e4rmare i f\u00f6ljande avsnitt. L\u00e4s mer om Google My Business Google My Business<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Vanliga fr\u00e5gor om lokal SEO<\/h2>\n
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\n Vad \u00e4r lokal SEO?<\/span>\n +<\/span>\n <\/div>\n

Lokal SEO handlar om att optimera ditt f\u00f6retags synlighet vid lokala s\u00f6kningar p\u00e5 Google. Lokala s\u00f6kningar \u00e4r s\u00f6kningar som inneh\u00e5ller ett platsnamn (t.ex. \"tr\u00e4dg\u00e5rdsm\u00f6bler odense\"), men det kan ocks\u00e5 vara s\u00f6kningar utan platsnamn (t.ex. \"hamburgerbar\"), d\u00e4r Google visar lokala resultat baserat p\u00e5 anv\u00e4ndarens IP-adress.<\/p>\n<\/div>\n <\/div><\/p>\n

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\n Varf\u00f6r \u00e4r lokal SEO viktigt?<\/span>\n +<\/span>\n <\/div>\n

Enligt Google \u00e4r 30 % av alla mobils\u00f6kningar relaterade till platser och 76 % av alla anv\u00e4ndare bes\u00f6ker de f\u00f6retag som de hittat via lokala s\u00f6kningar samma dag.<\/p>\n<\/div>\n <\/div><\/p>\n

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\n Hur arbetar jag med lokal SEO?<\/span>\n +<\/span>\n <\/div>\n

I texten ovan hittar du n\u00e5gra tips f\u00f6r de \u00e5tg\u00e4rdsomr\u00e5den som specifikt r\u00f6r lokal SEO. Men det \u00e4r viktigt att notera att de flesta av de \u00e5tg\u00e4rdsomr\u00e5den som ing\u00e5r i en vanlig SEO-insats ocks\u00e5 g\u00e4ller f\u00f6r lokal SEO. L\u00e4s mer om hur du g\u00f6r SEO h\u00e4r<\/a>. <\/p>\n<\/div>\n <\/div>
\n<\/div>","protected":false},"excerpt":{"rendered":"

Hvad er lokal SEO? Lokal s\u00f8gemaskineoptimering har til forma\u030al at optimere din virksomheds synlighed pa\u030a lokale s\u00f8gninger pa\u030a Google. Lokale s\u00f8gninger kan v\u00e6re s\u00f8gninger, der indeholder et stednavn (eksempelvis \u201dSEO-bureau K\u00f8benhavn\u201d), men det kan ogsa\u030a v\u00e6re s\u00f8gninger uden et stednavn (eksempelvis \u201dSEO-bureau\u201d), hvor Google pa\u030a baggrund af brugerens ip-adresse viser lokale resultater. En lokal SEO-indsats […]<\/p>\n","protected":false},"author":1,"featured_media":15396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-14197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guide_cat"],"acf":{"form":false,"post_short_description":"Lokal SEO handler om at synligg\u00f8re din virksomhed p\u00e5 lokale s\u00f8gninger p\u00e5 Google. If\u00f8lge Google er 30 % af alle mobils\u00f8gninger relateret til lokationer \u2013 og der er intet der tyder p\u00e5, at det tal bliver mindre i fremtiden \u2013\u00a0s\u00e5 der er god grund til at l\u00e6se med i guiden herunder.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? 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