{"id":14185,"date":"2022-02-08T12:20:02","date_gmt":"2022-02-08T11:20:02","guid":{"rendered":"https:\/\/inboundcph.dk\/server-side-tracking\/"},"modified":"2024-04-25T05:07:26","modified_gmt":"2024-04-25T04:07:26","slug":"spaarning-paa-serversidan","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/server-side-tracking\/","title":{"rendered":"\u00c4r Google Analytics olagligt?"},"content":{"rendered":"<h2><b>I det h\u00e4r inl\u00e4gget kommer vi att prata om:<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00c4r Google Analytics olagligt?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Vad \u00e4r problemet med Google Analytics?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">S\u00e5 h\u00e4r framtidss\u00e4krar du din datainstallation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">F\u00f6rdelar med sp\u00e5rning p\u00e5 serversidan<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nackdelar med sp\u00e5rning p\u00e5 serversidan<\/span><\/li>\n<li>B\u00e4sta alternativen till Google Analytics<\/li>\n<\/ul>\n<h2><b>Vad \u00e4r problemet med Google Analytics?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I sj\u00e4lva verket \u00e4r det inte Google Analytics som \u00e4r olagligt enligt den \u00f6sterrikiska domstolen. Det \u00e4r implementeringen och det s\u00e4tt p\u00e5 vilket majoriteten av webbplatserna anv\u00e4nder verktyget. De flesta webbplatser har idag Analytics installerat via ett Javascript. Den aktiveras som en tredjepartscookie p\u00e5 kundens enhet. Problemet uppst\u00e5r n\u00e4r en kund bes\u00f6ker en webbplats d\u00e4r Analytics \u00e4r installerat p\u00e5 detta s\u00e4tt, eftersom det placerar en cookie p\u00e5 kundens enhet och data skickas direkt till USA via kundens enhet. Denna typ av sp\u00e5rning kallas f\u00f6r client-side tracking och \u00e4r den vanligaste idag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De \"olagliga\" uppgifter som skickas till USA inneh\u00e5ller ett unikt ID som kunden har p\u00e5 alla webbplatser, samt en m\u00f6jlig IP-adress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">USA f\u00f6ljer inte alla best\u00e4mmelser i GDPR-lagstiftningen och det \u00e4r d\u00e4rf\u00f6r inte lagligt att exportera personuppgifter till USA, enligt domstolen i \u00d6sterrike. USA skulle kunna l\u00f6sa problemet genom att anpassa sin egen datalagstiftning till EU:s GDPR-lagstiftning, men det \u00e4r osannolikt att detta kommer att ske.<\/span><\/p>\n<h2><b>Framtidss\u00e4krad installation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sp\u00e5rning p\u00e5 serversidan s\u00e4kerst\u00e4ller att alla webbplatsdata kan samlas in utan anv\u00e4ndning av cookies fr\u00e5n tredje part. Sp\u00e5rningstekniken p\u00e5 serversidan g\u00f6r det m\u00f6jligt att samla in data som uppfyller GDPR:s krav p\u00e5 anonymitet. Med sp\u00e5rning p\u00e5 serversidan skickar anv\u00e4ndarens enhet f\u00f6rst data till webbplatsens egen server, varifr\u00e5n data skickas till Analytics. Detta f\u00f6rhindrar att Google Analytics n\u00e5gonsin f\u00e5r tillg\u00e5ng till exempelvis anv\u00e4ndarens IP-adress och unika ID. Du har full kontroll \u00f6ver vilken information som samlas in av anv\u00e4ndarna och vad som skickas fr\u00e5n din server till Google Analytics. Server-side kan konfigureras utan cookies och som en f\u00f6rstapartscookie beroende p\u00e5 verksamhetens behov, men b\u00e5da har det gemensamt att det \u00e4r mycket mer kontrollerbart f\u00f6r verksamheten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternativt kan du ers\u00e4tta Google Analytics med andra analysprogram, men vi kommer att prata mer om detta i ett framtida inl\u00e4gg d\u00e4r vi delar med oss av v\u00e5ra erfarenheter av detta.<\/span><\/p>\n<h2><b>Sp\u00e5rning p\u00e5 serversidan optimerar din nuvarande datainsamling och webbplatsupplevelse.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Det finns m\u00e5nga f\u00f6rdelar med serversidan. Det l\u00f6ser andra problem \u00e4n \"olaglig datainsamling\". Det l\u00f6ser problem som adblockers, f\u00f6rkortad cookie-livsl\u00e4ngd och l\u00e5ngsamma webbplatser.<\/span><\/p>\n<h3><b>\u00d6kad prestanda<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sp\u00e5rning p\u00e5 serversidan utl\u00f6ses av ett http-svar, till skillnad fr\u00e5n sp\u00e5rning p\u00e5 klientsidan som utl\u00f6ses av ett javascript. Det inneb\u00e4r att n\u00e4r en kund bes\u00f6ker en webbplats med sp\u00e5rning p\u00e5 klientsidan kommer alla kundens \u00e5tg\u00e4rder p\u00e5 sidan att utl\u00f6sa olika Javascripts. Detta g\u00f6r webbplatsen l\u00e5ngsammare. Sp\u00e5rning p\u00e5 serversidan anv\u00e4nder d\u00e4remot inte JavaScript och saktar d\u00e4rf\u00f6r inte ner laddningshastigheten. Detta bel\u00f6nas av b\u00e5de anv\u00e4ndare och Google.<\/span><\/p>\n<h3><b>Bli mer GDPR-kompatibel:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Serversidan ger dig mer kontroll \u00f6ver de data som dina webbplatser tar emot. <\/span><span style=\"font-weight: 400;\">Du har full kontroll \u00f6ver de uppgifter du samlar in och de uppgifter du vidarebefordrar. <\/span><span style=\"font-weight: 400;\">P\u00e5 s\u00e5 s\u00e4tt blir din organisation mer GDPR-kompatibel. <\/span><\/p>\n<h3><b>\u00d6kad livsl\u00e4ngd f\u00f6r cookies<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dessutom \u00e4r cookielivsl\u00e4ngden l\u00e4ngre med sp\u00e5rning p\u00e5 serversidan \u00e4n med sp\u00e5rning p\u00e5 klientsidan, eftersom t.ex. Safaris ITP och Firefox ETP endast riktar in sig p\u00e5 cookies som aktiveras av javascript. Detta inneb\u00e4r att du kommer att kunna sp\u00e5ra din kunds resa under en l\u00e4ngre tid och f\u00e5 en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r hela kundresan. Sessionerna kommer att f\u00f6rbli desamma, men kommer d\u00e5 att vara kopplade till samma bes\u00f6kare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ett exempel kan vara att din webbplats s\u00e4ljer fastigheter. H\u00e4r kommer beslutsprocessen typiskt sett att vara l\u00e4ngre \u00e4n p\u00e5 en webbplats som s\u00e4ljer godis. Med server-side undviker du en massa \"nya anv\u00e4ndare\" i din analytics, som i sj\u00e4lva verket inte \u00e4r nya anv\u00e4ndare utan helt enkelt bes\u00f6kare som inte varit inne p\u00e5 din sajt p\u00e5 ett tag och d\u00e4rf\u00f6r har deras cookie g\u00e5tt ut.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">S\u00e5 om din organisation vill f\u00f6rst\u00e5 kundresan b\u00e4ttre \u00e4r det h\u00e4r ett utm\u00e4rkt s\u00e4tt att g\u00f6ra det p\u00e5. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Allt detta s\u00e4kerst\u00e4ller att organisationen kan samla in och tillg\u00e4ngligg\u00f6ra de data som beh\u00f6vs f\u00f6r att fatta v\u00e4lgrundade datadrivna beslut.<\/span><\/p>\n<h2><b>Vad \u00e4r nackdelen med sp\u00e5rning p\u00e5 serversidan?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Det finns m\u00e5nga f\u00f6rdelar med sp\u00e5rning p\u00e5 serversidan, men det finns naturligtvis ocks\u00e5 vissa nackdelar att ta h\u00e4nsyn till.<\/span><\/p>\n<h3><b>Tekniskt mycket sv\u00e5rt<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sj\u00e4lva installationen och \u00f6vervakningen av server-side \u00e4r mycket tidskr\u00e4vande. Konceptet med sp\u00e5rning p\u00e5 serversidan har faktiskt funnits i m\u00e5nga \u00e5r men har inte utnyttjats s\u00e4rskilt mycket, eftersom det tidigare kr\u00e4vde en h\u00f6g niv\u00e5 av teknisk kunskap inom utveckling och var mycket tidskr\u00e4vande och kostsamt. Men s\u00e5 h\u00e4nde n\u00e5got under 2020. Google gjorde det m\u00f6jligt att s\u00e4tta upp sp\u00e5rning p\u00e5 serversidan via Google Tag Manager och Google Cloud. Det inneb\u00e4r att det nu \u00e4r betydligt enklare att s\u00e4tta upp och \u00f6vervaka \u00e4n tidigare. <\/span><\/p>\n<h3><b>Kostar pengar<\/b><\/h3>\n<p>Du betalar f\u00f6r din sp\u00e5rning p\u00e5 serversidan, eftersom du m\u00e5ste betala f\u00f6r att hosta din server och m\u00e4ngden av din trafik ocks\u00e5 p\u00e5verkar priset. Du betalar ett minimipris p\u00e5 120$ och f\u00f6r webbplatser med h\u00f6g trafik och m\u00e5nga taggar kan priset \u00f6ka till 200-300$ per m\u00e5nad.<\/p>\n<h2><b>Matomo Analytics - Det b\u00e4sta alternativet\u00a0<\/b><\/h2>\n<p>Letar du efter ett bra alternativ till Google Analytics? V\u00e5rt f\u00f6rslag \u00e4r Matomo Analytics. Matomo \u00e4r ett popul\u00e4rt alternativ till Google Analytics (GA). P\u00e5 InboundCPH har vi implementerat och drivit Matomo f\u00f6r ett antal kunder sedan 2020. Matomo \u00e4r en <em>Nya Zeeland<\/em> ett land med de str\u00e4ngaste GDPR-kraven och deras molnservrar \u00e4r placerade i EU. <a href=\"https:\/\/inboundcph.dk\/sv\/matomo-analytics\/\">L\u00e4s mer om Matomo<\/a> h\u00e4r och se hur vi kan hj\u00e4lpa dig att komma ig\u00e5ng.<\/p>\n<p>H\u00e4r kan du se en fullst\u00e4ndig lista \u00f6ver europeiska <a href=\"https:\/\/european-alternatives.eu\/category\/web-analytics-services\" target=\"_blank\" rel=\"noopener\">Alternativ till Google Analytics\u00a0<\/a><\/p>\n<p>Om du vill veta mer om sp\u00e5rning p\u00e5 serversidan eller din datainsamling i allm\u00e4nhet och hur den kan f\u00f6rb\u00e4ttras och optimeras, v\u00e4nligen kontakta <a href=\"https:\/\/inboundcph.dk\/sv\/anstalld\/alexander-kobberoe\/\">Alexander Kobber\u00f8<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>I dette indl\u00e6g kommer vi omkring: Er Google Analytics ulovligt? Hvori best\u00e5r problemet med Google Analytics? Hvordan du fremtidssikrer dit data setup Fordele ved Server-side tracking Ulemper ved Server-side tracking Bedste alternativer til Google Analytics Hvori best\u00e5r problemet med Google Analytics? Faktisk er det ikke Google Analytics, som er ulovligt if\u00f8lge \u00d8strigs domstol. Det er [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,90],"tags":[],"class_list":["post-14185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat","category-strategi_cat"],"acf":{"form":false,"post_short_description":"Nerv\u00f8siteten stiger hos danske virksomheder grundet udviklingen i dataloven. For hvad g\u00f8r man nu, hvor Analytics muligvis bliver ulovligt i EU og datareglerne bliver strammet yderligere. Datatilsynet i \u00d8strig skriver nemlig i ny afg\u00f8relse, at Google Analytics ikke lever op til GDPR-reglerne i EU. Indtil videre har det danske datatilsyn udtalt, at de n\u00e6rl\u00e6ser afg\u00f8relsen, f\u00f8r de kommer med yderligere vejledning. Uanset dommen, \u00e6ndrer vigtigheden af lovlig og effektiv dataindsamling sig ikke. Derfor arbejder vi med l\u00f8sninger der ikke bare kan agere n\u00f8dl\u00f8sning p\u00e5 en eventuel dom, men ogs\u00e5 anskues som en v\u00e6rdifuld opgradering af nuv\u00e6rende setups.","post_authors":[19449],"post_contact_section":{"post_contact_section_employee":13313,"post_contact_section_title":"Vil du h\u00f8re mere?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Er Google Analytics ulovligt? | InboundCPH<\/title>\n<meta name=\"description\" content=\"Nerv\u00f8siteten stiger hos danske virksomheder grundet udviklingen i dataloven. Hvad g\u00f8r man nu, hvor Analytics muligvis bliver ulovligt i EU?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Er Google Analytics ulovligt? | InboundCPH\" \/>\n<meta property=\"og:description\" content=\"Nerv\u00f8siteten stiger hos danske virksomheder grundet udviklingen i dataloven. Hvad g\u00f8r man nu, hvor Analytics muligvis bliver ulovligt i EU?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T11:20:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T04:07:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/BlogindlaegNY-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vincere Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Er Google Analytics ulovligt?\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincere Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/\"},\"author\":{\"name\":\"Vincere Digital\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f2b963382cc96ded994c3eab85cfdabf\"},\"headline\":\"Er Google Analytics ulovligt?\",\"datePublished\":\"2022-02-08T11:20:02+00:00\",\"dateModified\":\"2024-04-25T04:07:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/\"},\"wordCount\":1024,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BlogindlaegNY-2.jpg\",\"articleSection\":[\"Annoncering\",\"Strategi\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/\",\"name\":\"Er Google Analytics ulovligt? | InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BlogindlaegNY-2.jpg\",\"datePublished\":\"2022-02-08T11:20:02+00:00\",\"dateModified\":\"2024-04-25T04:07:26+00:00\",\"description\":\"Nerv\u00f8siteten stiger hos danske virksomheder grundet udviklingen i dataloven. Hvad g\u00f8r man nu, hvor Analytics muligvis bliver ulovligt i EU?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BlogindlaegNY-2.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BlogindlaegNY-2.jpg\",\"width\":1300,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/spaarning-paa-serversidan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Er Google Analytics ulovligt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f2b963382cc96ded994c3eab85cfdabf\",\"name\":\"Vincere Digital\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00c4r Google Analytics olagligt? | InkommandeCPH","description":"Nervositeten \u00f6kar bland danska f\u00f6retag p\u00e5 grund av utvecklingen inom datalagstiftningen. Vad ska man g\u00f6ra nu n\u00e4r Analytics kan bli olagligt i EU?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/","og_locale":"sv_SE","og_type":"article","og_title":"Er Google Analytics ulovligt? | InboundCPH","og_description":"Nerv\u00f8siteten stiger hos danske virksomheder grundet udviklingen i dataloven. Hvad g\u00f8r man nu, hvor Analytics muligvis bliver ulovligt i EU?","og_url":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2022-02-08T11:20:02+00:00","article_modified_time":"2024-04-25T04:07:26+00:00","og_image":[{"width":1300,"height":600,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/BlogindlaegNY-2.jpg","type":"image\/jpeg"}],"author":"Vincere Digital","twitter_card":"summary_large_image","twitter_title":"Er Google Analytics ulovligt?","twitter_misc":{"Skriven av":"Vincere Digital","Ber\u00e4knad l\u00e4stid":"5 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/"},"author":{"name":"Vincere Digital","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f2b963382cc96ded994c3eab85cfdabf"},"headline":"Er Google Analytics ulovligt?","datePublished":"2022-02-08T11:20:02+00:00","dateModified":"2024-04-25T04:07:26+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/"},"wordCount":1024,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/BlogindlaegNY-2.jpg","articleSection":["Annoncering","Strategi"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/","url":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/","name":"\u00c4r Google Analytics olagligt? | InkommandeCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/BlogindlaegNY-2.jpg","datePublished":"2022-02-08T11:20:02+00:00","dateModified":"2024-04-25T04:07:26+00:00","description":"Nervositeten \u00f6kar bland danska f\u00f6retag p\u00e5 grund av utvecklingen inom datalagstiftningen. Vad ska man g\u00f6ra nu n\u00e4r Analytics kan bli olagligt i EU?","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/BlogindlaegNY-2.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/BlogindlaegNY-2.jpg","width":1300,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/spaarning-paa-serversidan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Er Google Analytics ulovligt?"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Specialister inom digital marknadsf\u00f6ring","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InkommandeCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f2b963382cc96ded994c3eab85cfdabf","name":"Vincere Digital"}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/comments?post=14185"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media\/15708"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=14185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/categories?post=14185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/tags?post=14185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}