{"id":14161,"date":"2021-11-01T11:10:31","date_gmt":"2021-11-01T10:10:31","guid":{"rendered":"https:\/\/inboundcph.dk\/black-friday-er-ikke-kun-en-fest-for-b2c-virksomheder\/"},"modified":"2024-04-25T05:22:20","modified_gmt":"2024-04-25T04:22:20","slug":"black-friday-ar-inte-bara-en-hogtid-for-b2b-foretag","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/black-friday-er-ikke-kun-en-fest-for-b2c-virksomheder\/","title":{"rendered":"Black Friday \u00e4r inte bara en h\u00f6gtid f\u00f6r B2C-f\u00f6retag"},"content":{"rendered":"<p>Om du arbetar med <a href=\"\/sv\/viden\/b2b-forsaljning\/\">B2B-f\u00f6rs\u00e4ljning<\/a> eller marknadsf\u00f6ring, d\u00e5 m\u00e5ste du naturligtvis vara p\u00e5 samma sida i \u00e5r! Men om du arbetar inom B2C finns det fortfarande n\u00e5gra viktiga punkter som du ocks\u00e5 kan anv\u00e4nda dig av.<\/p>\n<p>Nedan f\u00f6ljer n\u00e5gra tips p\u00e5 hur du som B2B-f\u00f6retag kan engagera dig i Black Friday - och vad du faktiskt kan g\u00f6ra!<\/p>\n<h2><b>F\u00f6rst och fr\u00e4mst...<\/b><\/h2>\n<p>...det \u00e4r ett utm\u00e4rkt tillf\u00e4lle att ge dina konkurrenter en chans den h\u00e4r dagen - f\u00f6r de har f\u00f6rmodligen inte heller n\u00e5gon plan! M\u00e5nga f\u00f6rv\u00e4ntar sig inte att B2B-f\u00f6retag ska delta aktivt alls, s\u00e5 du har en fantastisk m\u00f6jlighet att sticka ut positivt inom ditt omr\u00e5de.<\/p>\n<hr \/>\n<h2><b>Bygg upp ditt momentum ... i god tid<\/b><\/h2>\n<p>Kundresor och k\u00f6pbeslut \u00e4r vanligtvis komplexa och l\u00e5ngsamma inom B2B - s\u00e5 det \u00e4r klokt att komma ig\u00e5ng tidigt. Om du till exempel inte har en stor e-postdatabas kan du b\u00f6rja med att skapa en kampanj f\u00f6r att ut\u00f6ka din lista och f\u00e5 dina leads kvalificerade s\u00e5 att du kan skicka ut ett actionfyllt e-postmeddelande p\u00e5 dagen.<\/p>\n<p>- Ge m\u00e4nniskor en extra anledning att registrera sig - till exempel att de kan l\u00e4ggas till p\u00e5 en VIP-lista och f\u00e5 f\u00f6rsta tillg\u00e5ng till bra erbjudanden.<\/p>\n<hr \/>\n<h2><b>Allt handlar om att inspirera till en snabb aff\u00e4r<\/b><\/h2>\n<p>En av anledningarna till att detta evenemang ofta ger \u00f6kad f\u00f6rs\u00e4ljning och int\u00e4kter \u00e4r att konsumenten eller k\u00f6paren redan \u00e4r inst\u00e4lld p\u00e5 att de kan g\u00f6ra bra aff\u00e4rer den dagen.<\/p>\n<p>Som m\u00e4nniska \u00e4r man redan f\u00f6rberedd p\u00e5 att m\u00e5nga andra ska ge sig in i kampen om att f\u00e5 ta del av ett begr\u00e4nsat urval. De rationella \u00f6verv\u00e4ganden som vanligtvis pr\u00e4glar ett k\u00f6pbeslut \u00e4r \u00f6verfl\u00f6diga - de m\u00e5ste bara k\u00f6pa f\u00f6r att de kan f\u00e5 det billigare nu.<\/p>\n<p>Ge k\u00f6parna en anledning och dra nytta av tankes\u00e4ttet att erbjuda din produkt till ett l\u00e4gre pris, i en begr\u00e4nsad volym, under en begr\u00e4nsad tid etc. - \u00e4ven kallat br\u00e5dskande taktik!<\/p>\n<hr \/>\n<h2><strong><b>Fokusera p\u00e5 befintliga kunder och anv\u00e4nd dagen till merf\u00f6rs\u00e4ljning!<\/b><\/strong><\/h2>\n<p>Dagen beh\u00f6ver inte n\u00f6dv\u00e4ndigtvis handla om att skaffa nya kunder - du kan ocks\u00e5 anv\u00e4nda evenemanget f\u00f6r att v\u00e5rda relationer och merf\u00f6rs\u00e4ljning med \u00f6kat fokus p\u00e5 dina befintliga kunder.<\/p>\n<p>Kanske har dina kunder en produkt d\u00e4r det \u00e4r meningsfullt att k\u00f6pa till\u00e4gg f\u00f6r att \u00f6ka deras engagemang i ditt produktsortiment. Anpassa ditt erbjudande och ber\u00e4tta att erbjudandet endast g\u00e4ller i begr\u00e4nsad omfattning och under en begr\u00e4nsad tid. Ge dem alla de r\u00e4tta sk\u00e4len till varf\u00f6r de ska agera nu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvis du arbejder med B2B-salg eller marketing, s\u00e5 skal du selvf\u00f8lgelig ogs\u00e5 v\u00e6re med p\u00e5 beatet i \u00e5r! Arbejder du derimod med B2C, s\u00e5 er der dog stadig nogle vigtige pointer, du ogs\u00e5 kan bruge. Nedenfor f\u00e5r du et par indspark til, hvordan du som B2B-virksomhed kan v\u00e6re med til Black Friday \u2013 og hvad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Forbrugernes store festdag, Black Friday, er lige om hj\u00f8rnet, og mange B2B-virksomheder st\u00e5r med samme udfordring hvert \u00e5r: de fleste har ikke en strategi eller taget stilling til, hvordan de kan drage fordel af denne begivenhed. Mange B2B-marketeers t\u00e6nker, at det er en lukket fest for B2C-marketeers, men faktisk viser en unders\u00f8gelse foretaget af\u00a0<a href=\"https:\/\/www.danskindustri.dk\/brancher\/di-handel\/Arkiv\/markedsanalyser\/2019\/black-friday-sker-ogsa-b2b\/\">Dansk Industri<\/a>, at flere B2B-virksomheder har form\u00e5et at vende dagen til sin fordel.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"F\u00e5 hj\u00e6lp til din Black Friday-strategi","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black friday | drag fordel af denne begivenhed \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Mange B2B-virksomheder st\u00e5r med samme udfordring hvert \u00e5r til Black Friday. 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