{"id":14151,"date":"2021-06-25T10:57:35","date_gmt":"2021-06-25T09:57:35","guid":{"rendered":"https:\/\/inboundcph.dk\/rich-snippets\/"},"modified":"2024-04-24T10:57:55","modified_gmt":"2024-04-24T09:57:55","slug":"rika-utdrag","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/rich-snippets\/","title":{"rendered":"Rich snippets: V\u00e4gen till \u00f6kad synlighet och fler klick"},"content":{"rendered":"

Vad \u00e4r egentligen rich snippets?<\/h2>\n

Som tidigare n\u00e4mnts \u00e4r rich snippets extra information i Googles s\u00f6kresultat. Det finns olika typer av rich snippets, bland annat recensioner, produktpriser, produktinventering, tillagningstid och kalorier f\u00f6r recept, evenemang osv. Nedan f\u00f6ljer ett exempel p\u00e5 rich snippets om du s\u00f6ker efter \"jordgubbspaj\" p\u00e5 Google:<\/span><\/p>\n

\"Visuellt<\/p>\n

Det \u00f6versta s\u00f6kresultatet inneh\u00e5ller rich snippets med relevant information som t.ex. en recension av receptet, tillagningstid och kalorier. Det nedre s\u00f6kresultatet \u00e4r utan rich snippets, och det \u00e4r tydligt att se att s\u00f6kresultatet med rich snippets \u00e4r mer tilltalande f\u00f6r anv\u00e4ndaren att klicka p\u00e5.<\/span><\/p>\n

Hela id\u00e9n med rich snippets \u00e4r att de drar till sig mer uppm\u00e4rksamhet i s\u00f6kresultaten, vilket g\u00f6r det l\u00e4ttare f\u00f6r dig att sticka ut fr\u00e5n konkurrenterna - och i slut\u00e4ndan leder det ofta till fler klick p\u00e5 din webbplats eftersom s\u00f6kresultatet blir mer visuellt attraktivt.<\/span><\/p>\n

\n

Vem kan anv\u00e4nda sig av Rich Snippets?<\/h2>\n

Rich snippets kan anv\u00e4ndas av alla f\u00f6retag, men \u00e4r s\u00e4rskilt relevant f\u00f6r f\u00f6retag som s\u00e4ljer en produkt eller tj\u00e4nst. Det \u00e4r ocks\u00e5 relevant f\u00f6r f\u00f6retag som erbjuder recept, videor, artiklar etc. I dessa fall kan Rich Snippets skapa st\u00f6rre medvetenhet och resultera i fler klick till din webbplats.<\/span><\/p>\n

\n

Hur implementerar du Rich Snippets?<\/h2>\n

F\u00f6r att relevant information och inneh\u00e5ll fr\u00e5n din webbplats ska lyftas fram i ett s\u00f6kresultat kr\u00e4vs att kodningen av din inneh\u00e5llssida \u00e4r strukturerad data s\u00e5 att Google kan f\u00f6rst\u00e5 sammanhanget f\u00f6r dina data (du kan l\u00e4sa mycket mer om strukturerad data <\/span>h\u00e4r<\/a><\/strong>). P\u00e5 s\u00e5 s\u00e4tt vet Google att det finns inneh\u00e5ll som kan visas som rich snippets - det finns dock ingen garanti f\u00f6r att det kommer att visas som rich snippets, eftersom detta \u00e4r n\u00e5got som Google best\u00e4mmer.<\/span><\/p>\n

Om du vill testa dina strukturerade data kan du anv\u00e4nda Googles Testning av ut\u00f6kade resultat<\/a><\/strong>som ger en \u00f6versikt \u00f6ver vilka ut\u00f6kade resultat som kan genereras fr\u00e5n de strukturerade data som din webbplats inneh\u00e5ller.<\/p>\n

Om du vill veta mer om den tekniska implementeringen av Rich Snippets kan du l\u00e4sa mer <\/span>h\u00e4r<\/b><\/a>.<\/span><\/p>\n

\u00c4r du nyfiken och vill \u00f6ka klickfrekvensen p\u00e5 din webbplats? D\u00e5 kan vi ta ett f\u00f6ruts\u00e4ttningsl\u00f6st snack. Kontakta oss p\u00e5 info@inboundcph.dk<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Hvad er rich snippets s\u00e5 helt pr\u00e6cist? Som tidligere n\u00e6vnt er rich snippets ekstra information p\u00e5 s\u00f8geresultater p\u00e5 Google. Der er forskellige typer rich snippets, bl.a. anmeldelser, priser p\u00e5 produkter, lagerbeholdning af produkter, tilberedningstid og antal kalorier p\u00e5 opskrifter, events mv. Nedenfor ses et eksempel p\u00e5 rich snippets, hvis man s\u00f8ger p\u00e5 \u201cjordb\u00e6rt\u00e6rte\u201d p\u00e5 Google: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14151","post","type-post","status-publish","format-standard","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Rich snippets er supplerende information, der vises i nogle af s\u00f8geresultaterne p\u00e5 Google, f.eks. anmeldelser af en restaurant. Hvis du tilf\u00f8jer rich snippets til dine s\u00f8geresultater, giver det mere information til brugeren samtidig med, at det tiltr\u00e6kker brugerens opm\u00e6rksomhed. Rich snippets er ikke en decideret ranking-faktor, men en faktor der kan hj\u00e6lpe dig til at skille dig ud p\u00e5 Googles s\u00f8geresultater samt \u00f8ge din CTR (click-through rates).","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? 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