{"id":14143,"date":"2021-05-07T07:34:08","date_gmt":"2021-05-07T06:34:08","guid":{"rendered":"https:\/\/inboundcph.dk\/quality-score-udregning\/"},"modified":"2024-04-25T06:43:47","modified_gmt":"2024-04-25T05:43:47","slug":"berakning-av-kvalitetspoang","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/quality-score-udregning\/","title":{"rendered":"Ber\u00e4kningen av kvalitetsresultatet \u00e4r nu avsl\u00f6jad"},"content":{"rendered":"

Vad \u00e4r kvalitetsresultat?<\/h2>\n

Quality Score p\u00e5verkar hur l\u00f6nsam och effektiv din Google Ads-annons \u00e4r, eftersom det \u00e4r Googles bed\u00f6mning av kvaliteten och relevansen av dina s\u00f6kord i f\u00f6rh\u00e5llande till din annons. Kvalitetspo\u00e4ngen m\u00e4ts p\u00e5 en skala fr\u00e5n 1-10, d\u00e4r 10 \u00e4r h\u00f6gst och anger hur relevant ditt s\u00f6kord \u00e4r. Kvalitetsresultatet hj\u00e4lper ocks\u00e5 till att best\u00e4mma din kostnad per klick - ju h\u00f6gre kvalitetsresultat, desto l\u00e4gre kostnad per klick.<\/p>\n

Quality Score har ocks\u00e5 en inverkan p\u00e5 din ranking p\u00e5 Googles sida, eftersom Google kontrollerar alla s\u00f6kordsbud och Quality Score f\u00f6r konkurrerande annonser och rankar baserat p\u00e5 detta. Det finns d\u00e4rf\u00f6r m\u00e5nga goda sk\u00e4l att se till att din Quality Score \u00e4r s\u00e5 h\u00f6g som m\u00f6jligt.<\/p>\n

\n

Vad ing\u00e5r i kvalitetsbed\u00f6mningen?<\/h2>\n

Det finns tre faktorer som ing\u00e5r i kvalitetsresultatet:<\/p>\n

    \n
  1. F\u00f6rv\u00e4ntad klickfrekvens<\/strong> - Sannolikheten f\u00f6r att din annons klickas p\u00e5 n\u00e4r den visas.<\/li>\n
  2. Annonsens relevans<\/strong> - Hur relevant din annons \u00e4r f\u00f6r det som m\u00e4nniskor s\u00f6kte efter.<\/li>\n
  3. Erfarenhet av landningssidor<\/strong> - Hur relevant din landningssida \u00e4r f\u00f6r dem som klickar p\u00e5 din annons.<\/li>\n<\/ol>\n

    Var och en av dessa tre faktorer rangordnas efter \"\u00f6ver genomsnittet<\/em>, \"medium<\/em> och \"under genomsnittet<\/em>. P\u00e5 s\u00e5 s\u00e4tt kan du l\u00e4ttare se var det finns utrymme f\u00f6r f\u00f6rb\u00e4ttringar.<\/p>\n

    \n

    Vad ing\u00e5r i receptet f\u00f6r den \"hemliga\" ber\u00e4kningen?<\/h2>\n

    Det har alltid varit lite av ett mysterium hur stor vikt var och en av de tre faktorerna har i f\u00f6rh\u00e5llande till Quality Score. Det har dock funnits en tes om att F\u00f6rv\u00e4ntad klickfrekvens<\/em> och Erfarenhet av landningssidor\u00a0 <\/em>har n\u00e4stan dubbelt s\u00e5 stor inverkan p\u00e5 ditt kvalitetsresultat. Detta har nu bekr\u00e4ftats av Search Engine Land, som har analyserat mer \u00e4n 15 000 Google Ads-annonser och funnit att F\u00f6rv\u00e4ntad klickfrekvens<\/em> och Erfarenhet av landningssidor<\/em>' ger en mycket h\u00f6gre avkastning p\u00e5 din Quality Score \u00e4n Annonsens relevans <\/em>Ger.<\/p>\n

    I tabellen nedan, som skapats av Search Engine Land, kan du se att F\u00f6rv\u00e4ntad klickfrekvens<\/em> och Erfarenhet av landningssidor<\/em>' har n\u00e4stan dubbelt s\u00e5 h\u00f6ga v\u00e4rden j\u00e4mf\u00f6rt med Annonsens relevans.<\/em><\/p>\n

    \"\"<\/p>\n

    Om du vill l\u00e4sa mer om ber\u00e4kningen, klicka p\u00e5 h\u00e4r<\/a>.<\/em><\/p>\n

    Det \u00e4r dock viktigt att komma ih\u00e5g att om du har en po\u00e4ng \u00f6ver genomsnittet p\u00e5 F\u00f6rv\u00e4ntad klickfrekvens<\/em>, Erfarenhet av landningssidor<\/em> eller Annonsens relevans<\/em>', kommer du inte att ha n\u00e5gon nytta av att f\u00f6rb\u00e4ttra denna faktor ytterligare.<\/p>\n

    \n

    Hur man f\u00f6rb\u00e4ttrar kvalitetsresultatet<\/h2>\n

    Eftersom du i f\u00f6rsta hand b\u00f6r fokusera p\u00e5 att f\u00f6rb\u00e4ttra F\u00f6rv\u00e4ntad klickfrekvens<\/em>' och Erfarenhet av landningssidor<\/em>h\u00e4r \u00e4r tv\u00e5 r\u00e5d:<\/p>\n

      \n
    1. F\u00f6r optimering av \"Expected Click-Through Rate\":<\/strong> Ta bort on\u00f6diga och irrelevanta s\u00f6kord och se \u00f6ver dina matchningstyper f\u00f6r att se till att du bara visas f\u00f6r relevanta s\u00f6kord.<\/li>\n
    2. F\u00f6r optimering av landningssidans upplevelse:<\/strong> Fokusera p\u00e5 att f\u00f6rb\u00e4ttra mobilv\u00e4nligheten p\u00e5 din webbplats och laddningshastigheten.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

      Hvad er Quality Score? Quality Score p\u00e5virker hvor rentabel og effektiv din Google Ads-annonce er, da det er Googles vurdering af kvaliteten og relevansen af dine s\u00f8geord i forbindelse med din annonce. Quality Score m\u00e5les p\u00e5 en skala fra 1-10, hvor 10 er det h\u00f8jeste, og angiver alts\u00e5 hvor relevant dit s\u00f8geord er. Derudover er […]<\/p>\n","protected":false},"author":1,"featured_media":15642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Det har altid v\u00e6ret lidt af en g\u00e5de, hvordan Google helt pr\u00e6cist udregner Quality Score (som p\u00e5virker hvor rentabel og effektiv din Google Ads-annonce er). Men nu har Search Engine Land analyseret mere end 15.000 Google Ads annoncer og dermed fundet opskriften p\u00e5 den \"hemmelige\" udregning af Quality Score.","post_authors":[13313],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nQuality score | Quality Score udregningen er afsl\u00f8ret \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 et indblik i, hvordan man udregner Quality Score, s\u00e5 du kan opn\u00e5 h\u00f8jere synlighed og lavere pris per klik. L\u00e6s mere her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/berakning-av-kvalitetspoang\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Score udregningen er nu afsl\u00f8ret\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 et indblik i, hvordan man udregner Quality Score, s\u00e5 du kan opn\u00e5 h\u00f8jere synlighed og lavere pris per klik. 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