{"id":14132,"date":"2021-04-19T12:52:00","date_gmt":"2021-04-19T11:52:00","guid":{"rendered":"https:\/\/inboundcph.dk\/zeroclicksoegninger\/"},"modified":"2024-04-25T06:44:25","modified_gmt":"2024-04-25T05:44:25","slug":"zeroclick-tilldelningar","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/zeroclicksoegninger\/","title":{"rendered":"S\u00f6kningar med noll klick"},"content":{"rendered":"<h2>Vad \u00e4r nollklickss\u00f6kningar?<\/h2>\n<p>Nollklickss\u00f6kningar inneb\u00e4r att man inte klickar p\u00e5 en l\u00e4nk eftersom man redan har f\u00e5tt svaret p\u00e5 Google-sidan. Om du till exempel s\u00f6ker efter \"n\u00e4r ska man byta till sommard\u00e4ck\" f\u00e5r du svaret direkt p\u00e5 Google-sidan utan att beh\u00f6va klicka dig vidare till en webbplats.<\/p>\n<p>Det finns dock flera anledningar till att m\u00e5nga inte klickar sig vidare:<\/p>\n<ul>\n<li>M\u00e4nniskor omformulerar sina fr\u00e5gor<\/li>\n<li>M\u00e4nniskor s\u00f6ker efter snabba fakta<\/li>\n<li>M\u00e4nniskor f\u00e5r den information de beh\u00f6ver om f\u00f6retaget<\/li>\n<li>M\u00e4nniskor navigerar direkt till appar<\/li>\n<\/ul>\n<h3>M\u00e4nniskor omformulerar sina fr\u00e5gor<\/h3>\n<p>N\u00e4r m\u00e4nniskor s\u00f6ker p\u00e5 Google vet de inte alltid exakt hur de ska skriva. Ofta b\u00f6rjar man med en bred s\u00f6kning som \"byxor\" och efter att ha tittat p\u00e5 s\u00f6kresultaten inser man att man letade efter \"svarta byxor\" ist\u00e4llet. Eftersom den f\u00f6rsta s\u00f6kningen inte resulterade i n\u00e5gra klick kallas detta f\u00f6r en nollklickss\u00f6kning.<\/p>\n<h3>M\u00e4nniskor s\u00f6ker efter snabba fakta<\/h3>\n<p>Folk s\u00f6ker ofta efter snabba fakta som v\u00e4derprognos, tidszoner, n\u00e4r vi g\u00e5r \u00f6ver till sommartid osv. Med dessa s\u00f6kningar kan du se svaret direkt p\u00e5 Google-sidan, s\u00e5 att m\u00e4nniskor inte beh\u00f6ver klicka vidare.<\/p>\n<h3>M\u00e4nniskor f\u00e5r den information de beh\u00f6ver om f\u00f6retaget<\/h3>\n<p>N\u00e4r m\u00e4nniskor till exempel s\u00f6ker efter \u00f6ppettiderna f\u00f6r en viss butik eller butikens adress kan de hitta svaret direkt p\u00e5 Googles sida och beh\u00f6ver inte klicka sig vidare.<\/p>\n<h3>M\u00e4nniskor navigerar direkt till appar<\/h3>\n<p>F\u00f6r vissa s\u00f6kningar navigeras anv\u00e4ndarna direkt till appar i st\u00e4llet f\u00f6r webbplatser. Om man till exempel s\u00f6ker efter en TV-serie visas l\u00e4nkar till streamingtj\u00e4nster som Netflix - om man har den h\u00e4r appen p\u00e5 sin telefon kommer man genom att klicka p\u00e5 l\u00e4nken direkt till appen. D\u00e4rf\u00f6r r\u00e4knas inte det h\u00e4r klicket eftersom det inte \u00e4r ett klick till en webbplats.<\/p>\n<hr \/>\n<h2>Vad beh\u00f6ver du g\u00f6ra?<\/h2>\n<p>\u00c4ven om vissa kanske tycker att det inte \u00e4r v\u00e4rt att fokusera p\u00e5 SEO om m\u00e5nga \u00e4nd\u00e5 inte klickar sig vidare, \u00e4r det viktigt att komma ih\u00e5g att de som inte klickar sig vidare helt enkelt letar efter ett mycket specifikt svar och d\u00e4rf\u00f6r inte skulle omvandlas till kunder \u00e4nd\u00e5.<\/p>\n<p>Men vad ska man egentligen g\u00f6ra? En av de viktigaste sakerna \u00e4r att bli \u00e4nnu b\u00e4ttre p\u00e5 att g\u00f6ra mer grundliga unders\u00f6kningar om vilka s\u00f6kord som \u00e4r relevanta. Om du till exempel \u00e4r synlig p\u00e5 m\u00e5nga s\u00f6kfraser som inte resulterar i klick, men din m\u00e5lgrupp ocks\u00e5 s\u00f6ker efter andra s\u00f6kord som \u00e4r relevanta f\u00f6r dem att klicka p\u00e5, \u00e4r det viktigt att du justerar din SEO d\u00e4refter. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00f6rhoppningsvis driva mer trafik. Det \u00e4r d\u00e4rf\u00f6r viktigt att ta reda p\u00e5 exakt vad din m\u00e5lgrupp s\u00f6ker efter, vilka fr\u00e5gor de har, vad det \u00e4r som ditt f\u00f6retag erbjuder, och sedan matcha detta mot varandra f\u00f6r att se till att du erbjuder det som kunderna letar efter.<\/p>\n<hr \/>\n<h2>3 s\u00e4tt att \u00f6ka din synlighet p\u00e5 den \u00f6ppna webben<\/h2>\n<p>Om du \u00e4nd\u00e5 vill \u00f6ka din synlighet p\u00e5 den \u00f6ppna webben, dvs. p\u00e5 Googles webbplats, kan du g\u00f6ra n\u00e5got av f\u00f6ljande (eller alla tre om du g\u00e5r all-in):<\/p>\n<h4>1. Str\u00e4va efter att bli presenterad i \"featured snippet<\/h4>\n<p>\"Featured snippet\" \u00e4r den \u00f6versta delen (om det inte finns betalda annonser) som du ibland ser i Googles s\u00f6kresultat och som ger en kort f\u00f6rklaring av din fr\u00e5ga.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8280 size-full\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Sommerdaek1-2.png\" alt=\"\" width=\"871\" height=\"443\" \/><\/p>\n<p>Du kan inte g\u00f6ra n\u00e5got specifikt f\u00f6r att se till att du visas i det utvalda utdraget. Det \u00e4r dock viktigt att du optimerar ditt inneh\u00e5ll p\u00e5 din webbplats n\u00e4r det g\u00e4ller SEO. SEO och ge svar p\u00e5 det som m\u00e4nniskor vanligtvis fr\u00e5gar om\/s\u00f6ker efter. P\u00e5 s\u00e5 s\u00e4tt finns det en sannolikhet att du kommer att visas i det utvalda utdraget.<\/p>\n<h4>2. Str\u00e4va efter att synas i \"Vanliga fr\u00e5gor<\/h4>\n<p>\"Frequently Asked Questions\" \u00e4r en ruta med vanliga fr\u00e5gor som ibland visas i mitten av Googles s\u00f6kresultat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8281 size-full\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Sommerdaek2-2.png\" alt=\"\" width=\"836\" height=\"459\" \/><\/p>\n<p>Principen h\u00e4r \u00e4r densamma som med featured snippet; se till att du optimerar ditt inneh\u00e5ll f\u00f6r att svara p\u00e5 vad folk fr\u00e5gar, dvs. vanliga fr\u00e5gor. P\u00e5 s\u00e5 s\u00e4tt \u00e4r det mer sannolikt att du visas i Vanliga fr\u00e5gor.<\/p>\n<h4>3. Anv\u00e4nd betalda annonser<\/h4>\n<p>I de fall d\u00e4r det \u00e4r viktigt att visas f\u00f6r de f\u00e5 som faktiskt \u00e4r intresserade av att klicka sig vidare kan det vara vettigt att anv\u00e4nda betalda annonser. Detta beror p\u00e5 att betalda annonser visas ovanf\u00f6r featured snippet och synligheten \u00e4r d\u00e4rf\u00f6r h\u00f6gre.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er zero-click s\u00f8gninger? Zero-click s\u00f8gninger refererer til, n\u00e5r folk ikke klikker videre p\u00e5 et link, da de allerede har f\u00e5et svaret p\u00e5 Googles side. Hvis man f.eks. s\u00f8ger p\u00e5 &#8220;hvorn\u00e5r skal man skifte til sommerd\u00e6k&#8221;, s\u00e5 f\u00e5r man svaret direkte p\u00e5 Googles side, uden at man beh\u00f8ver klikke ind p\u00e5 et website. Der er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indholdsoptimering_cat"],"acf":{"form":false,"post_short_description":"Unders\u00f8gelser viser, at i 2020 endte to ud af tre s\u00f8gninger p\u00e5 Google uden et klik videre til et website (og tendensen forts\u00e6tter endnu). Der ligger flere grunde bag denne tendens, men generelt skyldes det, at mange ofte f\u00e5r svaret direkte p\u00e5 Google. Dette kan selvf\u00f8lgelig give udfordringer ift. mistet trafik, men samtidig er det vigtigt at huske p\u00e5, at dem der ikke klikker videre i de fleste tilf\u00e6lde alligevel ikke ville v\u00e6re relevante kunder.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-click s\u00f8gninger | S\u00f8gninger der ender uden klik - InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 viden om, hvorfor en stor del af s\u00f8gningerne p\u00e5 Google ender uden et klik videre til et website samt hvordan du skal h\u00e5ndtere dette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/zeroclick-tilldelningar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-click s\u00f8gninger\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 viden om, hvorfor en stor del af s\u00f8gningerne p\u00e5 Google ender uden et klik videre til et website samt hvordan du skal h\u00e5ndtere dette.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/zeroclick-tilldelningar\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T11:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T05:44:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/06\/Og-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Zero-click s\u00f8gninger\",\"datePublished\":\"2021-04-19T11:52:00+00:00\",\"dateModified\":\"2024-04-25T05:44:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/\"},\"wordCount\":803,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/shutterstock_1365525716-scaled-3.jpg\",\"articleSection\":[\"Indholdsoptimering\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/zeroclicksoegninger\\\/\",\"name\":\"Zero-click s\u00f8gninger | S\u00f8gninger der ender uden klik - 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