{"id":14124,"date":"2019-01-06T14:26:59","date_gmt":"2019-01-06T13:26:59","guid":{"rendered":"https:\/\/inboundcph.dk\/google-shopping-feed\/"},"modified":"2024-04-26T04:38:01","modified_gmt":"2024-04-26T03:38:01","slug":"googles-shoppingflode","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-shopping-feed\/","title":{"rendered":"Google Shopping-fl\u00f6de"},"content":{"rendered":"

Hur Google Shopping Ads fungerar<\/h2>\n

F\u00f6r att b\u00f6rja n\u00e5gonstans \u00e4r Google Shopping Ads en bra plats att b\u00f6rja p\u00e5. Innan vi g\u00e5r vidare till Google Shopping Feed m\u00e5ste du veta vad Google Shopping Ads \u00e4r.<\/p>\n

Google Shopping Ads g\u00f6r det m\u00f6jligt f\u00f6r de produkter du s\u00e4ljer i din webbshop att visas som en annons i Googles s\u00f6kresultat. Google Shopping s\u00e4tts i kontakt med din webbshop genom ett produktfl\u00f6de s\u00e5 att Google manuellt kan uppdatera nya produkter, sluts\u00e5lda varor, rabatterade priser etc,<\/p>\n

F\u00f6r att Google ska kunna visa dina produkter beh\u00f6ver du skapa en fil med information om din webbshops produkter. Filen som beh\u00f6ver skapas kallas f\u00f6r en produktfeed och anv\u00e4nds f\u00f6r att vidarebefordra all produktinformation fr\u00e5n din webbshop till Google Shopping.<\/p>\n

Google Shopping Ads fungerar inte p\u00e5 samma s\u00e4tt som Google-Ads<\/a>Detta beror p\u00e5 att du inte kan v\u00e4lja vilka s\u00f6ktermer din annons ska visas p\u00e5, det best\u00e4mmer Google. Google g\u00f6r detta genom att skanna din produktinformation och sedan, baserat p\u00e5 ditt bud och s\u00f6kordets relevans, v\u00e4lja vilka s\u00f6kord\/s\u00f6kord som din shoppingannons ska visas p\u00e5.<\/p>\n

\n

S\u00e5 h\u00e4r visar du Google Shopping-annonser<\/h2>\n

\u00c4r du os\u00e4ker p\u00e5 om du har st\u00f6tt p\u00e5 en Google Shopping-annons eller hur en s\u00e5dan ser ut? H\u00e4r \u00e4r ett exempel. Google Shopping Ads k\u00e4nnetecknas av att det \u00e4r annonser som inneh\u00e5ller b\u00e5de bilder och priser, och annonserna placeras h\u00f6gst upp eller till h\u00f6ger i s\u00f6kresultatet, vilket inte \u00e4r n\u00e5got du sj\u00e4lv kan best\u00e4mma. Dessa annonser visas samtidigt som vanliga Google Ads, s\u00e5 det \u00e4r m\u00f6jligt att k\u00f6ra b\u00e5da, vilket ocks\u00e5 ger dig en stor konkurrensf\u00f6rdel eftersom du syns mer.<\/p>\n

\"\"<\/p>\n

\n

Google Shopping-fl\u00f6de<\/h2>\n

Nu n\u00e4r du har f\u00e5tt en f\u00f6rst\u00e5else f\u00f6r Google Shopping Ads beh\u00f6ver du veta n\u00e5got om ditt Google Shopping-fl\u00f6de. F\u00f6r att kunna k\u00f6ra Google Shopping Ads beh\u00f6ver du ett datafl\u00f6de, och n\u00e4r vi pratar om Google Shopping anv\u00e4nder vi ofta termen Google Shopping Feed, eller bara Shopping Feed.<\/p>\n

F\u00f6r att Google ska kunna visa dina produkter m\u00e5ste ditt fl\u00f6de inneh\u00e5lla alla n\u00f6dv\u00e4ndiga uppgifter, t.ex. titel, pris, tillg\u00e4nglighet (i lager\/ute ur lager), l\u00e4nk till produkten, l\u00e4nk till bilden av produkten osv.<\/p>\n

Vilka attribut ett produktfl\u00f6de ska inneh\u00e5lla \u00e4r n\u00e5got som Google har mycket specifika regler f\u00f6r, om dina produkter inte uppfyller alla kriterier kommer de inte att visas som en Google Shopping-annons. Att skapa ett Google Shopping-fl\u00f6de \u00e4r mycket tekniskt och kr\u00e4ver kunskap om webbutveckling, s\u00e5 om du inte \u00e4r bekant med det \u00e4r det en bra id\u00e9 att samarbeta med en skicklig utvecklare.<\/p>","protected":false},"excerpt":{"rendered":"

S\u00e5dan fungerer Google Shopping Ads For at starte et sted er Google Shopping Ads et godt sted. F\u00f8r vi g\u00e5r videre til Google Shopping Feed, skal du vide hvad Google Shopping Ads er. Google Shopping Ads tillader, at de produkter du s\u00e6lger p\u00e5 din webshop bliver vist som en annonce i Googles s\u00f8geresultater. Google Shopping […]<\/p>\n","protected":false},"author":1,"featured_media":15084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-14124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"Ved en Google s\u00f8gning efter et specifikt produkt, er det muligt at f\u00e5 \u00f8je p\u00e5 en s\u00e6rlig annonceform, hvor der b\u00e5de findes billeder af produktet, titel og pris p\u00e5 den specifikke vare. F\u00f8rhen blev denne form for annonce betegnet som PLA (Product Listing Ads), men i dag omtales de blot som Google Shopping Ads, eller Google Shopping annoncer.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nGoogle Shopping Feed | Hvad er det? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Find viden om fakta om Google Shopping Feed, der er en uundv\u00e6rlig del af dine Google Shopping-annoncekampagner. 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