{"id":14118,"date":"2019-01-06T13:42:28","date_gmt":"2019-01-06T12:42:28","guid":{"rendered":"https:\/\/inboundcph.dk\/google-merchant-center\/"},"modified":"2024-04-26T04:38:54","modified_gmt":"2024-04-26T03:38:54","slug":"google-merchant-center","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-merchant-center\/","title":{"rendered":"Google Merchant Centre"},"content":{"rendered":"

Vad \u00e4r Google Merchant Centre?<\/h2>\n

Google Shopping<\/a> g\u00f6r det m\u00f6jligt f\u00f6r miljontals kunder att bl\u00e4ddra bland, j\u00e4mf\u00f6ra och k\u00f6pa produkter online. Den h\u00e4r funktionen hj\u00e4lper f\u00f6retag att n\u00e5 fler konsumenter och \u00f6ka produktf\u00f6rs\u00e4ljningen.<\/p>\n

F\u00f6r att f\u00e5 ut mesta m\u00f6jliga av Google Shopping och f\u00e5 optimala resultat i form av klick och konverteringar<\/a>e-handelsf\u00f6retag och digitala marknadsf\u00f6rare m\u00e5ste anv\u00e4nda sig av tv\u00e5 plattformar:<\/p>\n

Google Ads Manager: <\/strong>
\nDet \u00e4r h\u00e4r som onlinebutiker och digitala marknadsf\u00f6rare hanterar och bygger alla sina Shopping-kampanjer. Det g\u00f6r det m\u00f6jligt f\u00f6r dem att \u00f6vervaka annonsbudgetar och bud samtidigt som de optimerar kampanjer med hj\u00e4lp av de resultatinsikter som finns tillg\u00e4ngliga i deras Ads Manager-konto.<\/p>\n

Google Merchant Centre:\u00a0 <\/strong><\/p>\n

Google Merchant Centre \u00e4r den plats d\u00e4r f\u00f6retag har sitt \"Google Shopping-fl\u00f6de\". Detta fl\u00f6de kommer att inneh\u00e5lla alla produkter som f\u00f6retaget s\u00e4ljer. Attributen kan omfatta f\u00e4lt som GTIN\/EAN, pris, f\u00e4rg, materialbeskrivning och titel etc.<\/p>\n

\n

Specifikationskrav f\u00f6r Google Merchant Centre<\/h2>\n

Om du vill anv\u00e4nda Google Merchant Centre och Google Shopping m\u00e5ste du formatera dina produktdata genom att f\u00f6lja Googles krav p\u00e5 fl\u00f6den n\u00e4r du skickar ditt produktfl\u00f6de till ditt Google Merchant Centre.<\/p>\n

Det \u00e4r viktigt att se till att du hittar designriktlinjer som klarg\u00f6r hur uppgifterna ska anv\u00e4ndas s\u00e5 att Google kan f\u00f6rst\u00e5 dem ordentligt. \u00c4ven om du kanske tycker att det \u00e4r \u00f6verfl\u00f6digt att l\u00e4sa specifikationskraven noggrant kan det vara bra att g\u00f6ra det f\u00f6r att f\u00e5 en f\u00f6rst\u00e5else f\u00f6r vilken typ av information du kommer att f\u00e5 ut av den.<\/p>\n

\n

Optimering av Google Shopping-fl\u00f6de<\/h2>\n

F\u00f6r webbutiker som s\u00e4ljer varor p\u00e5 Google Shopping \u00e4r det snabbaste s\u00e4ttet att \u00f6ka CTR och konverteringar med minimal anstr\u00e4ngning att fokusera p\u00e5 att strukturera och optimera ditt Merchant Centre-fl\u00f6de.<\/p>\n

Du kanske har en effektiv budgivningsstrategi, men \u00e4r ditt fl\u00f6de d\u00e5ligt strukturerat eller optimerat? D\u00e5 finns det en stor chans att du inte f\u00e5r de resultat du vill ha.<\/p>\n

Visste du att Google Shopping-annonser faktiskt kan ge dig 26% b\u00e4ttre konverteringsfrekvenser till 23% l\u00e4gre kostnad per klick (eller CPC) j\u00e4mf\u00f6rt med traditionella textbaserade annonser, men de m\u00e5ste optimeras p\u00e5 r\u00e4tt s\u00e4tt.<\/strong><\/p>\n

N\u00e4r du har skickat ditt fl\u00f6de till Google Shopping kommer dessa produkter att visas n\u00e4r en kund anv\u00e4nder Google f\u00f6r att s\u00f6ka efter en produkt, om de s\u00f6ker efter n\u00e5gon av de produkter du s\u00e4ljer. Produkterna kan visas p\u00e5 Googles huvudsida eller under fliken \"Shopping\".<\/p>\n

Om du verkligen vill dra nytta av detta \u00e4r det v\u00e4l investerad tid att ta dig tid att exakt definiera och beskriva produkterna i ditt Google Shopping-fl\u00f6de. Det g\u00f6r det l\u00e4ttare f\u00f6r potentiella kunder som s\u00f6ker efter dina produkter att hitta dina produkter.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er Google Merchant Center? Google Shopping giver millioner af kunder mulighed for at gennemse, sammenligne og k\u00f8be produkter online. Funktionen hj\u00e6lper alts\u00e5 virksomheder, med at n\u00e5 ud til flere forbrugere og \u00f8ge salget af produkter. For at f\u00e5 mest muligt ud af Google Shopping og f\u00e5 optimale resultater i form af klik og konverteringer, […]<\/p>\n","protected":false},"author":1,"featured_media":15060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-14118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"Google Merchant Center er en digital platform, hvor online virksomheder uploader produktdata, der fremmer Google Shopping-annoncer (tidligere produktannoncer). Inden for Merchant Center giver du ogs\u00e5 oplysninger om din e-handel virksomhed, forsendelse mv.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nGoogle Merchant Center | Tips og tricks \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Google Merchant Center er en digital platform, hvor virksomheder uploader produktdata, der fremmer Google Shopping-annoncer. 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