{"id":14115,"date":"2019-01-06T12:52:24","date_gmt":"2019-01-06T11:52:24","guid":{"rendered":"https:\/\/inboundcph.dk\/aabningsrate\/"},"modified":"2024-04-26T04:39:32","modified_gmt":"2024-04-26T03:39:32","slug":"oppningskurs","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/aabningsrate\/","title":{"rendered":"\u00d6ppningskurs"},"content":{"rendered":"

Vad \u00e4r en \u00f6ppen frekvens?<\/h2>\n

N\u00e4r du v\u00e4l b\u00f6rjar hantera e-postmarknadsf\u00f6ring<\/a>Din \u00f6ppningsfrekvens \u00e4r n\u00e5got du b\u00f6r t\u00e4nka p\u00e5, arbeta med och f\u00f6rs\u00f6ka f\u00f6rb\u00e4ttra. \u00d6ppningsfrekvensen \u00e4r den procentandel av prenumeranterna som v\u00e4ljer att \u00f6ppna ett visst e-postmeddelande av ditt totala antal prenumeranter som har f\u00e5tt e-postmeddelandet.<\/p>\n

M\u00e5nga marknadsf\u00f6rare \u00e4gnar stor uppm\u00e4rksamhet \u00e5t sin \u00f6ppningsfrekvens, kanske till och med lite f\u00f6r mycket. De g\u00f6r detta f\u00f6r att se hur m\u00e5nga som faktiskt l\u00e4ste deras e-post och d\u00e4rifr\u00e5n avg\u00f6ra hur framg\u00e5ngsrikt e-postmeddelandet var.<\/p>\n

Arbeta med din \u00f6ppningsfrekvens<\/h3>\n

\u00d6ppningsfrekvensen \u00e4r viktig n\u00e4r det g\u00e4ller e-postmarknadsf\u00f6ring, men var f\u00f6rsiktig s\u00e5 att du inte blir f\u00f6rblindad av en siffra. T\u00e4nk ist\u00e4llet p\u00e5 flera m\u00e4tv\u00e4rden och fundera \u00f6ver dina m\u00e5l.<\/p>\n

Med tiden b\u00f6r du ocks\u00e5 titta p\u00e5 hur din \u00f6ppningsfrekvens f\u00f6rb\u00e4ttras (eller f\u00f6rs\u00e4mras). Detta ger dig en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r hur ofta m\u00e4nniskor vill ha e-post fr\u00e5n dig. Utifr\u00e5n dessa data kan du ocks\u00e5 b\u00e4ttre avg\u00f6ra vilken typ av inneh\u00e5ll som \u00e4r mest intressant f\u00f6r dina mottagare.<\/p>\n

S\u00e5 - skickar du r\u00e4tt inneh\u00e5ll till det mest intresserade segmentet? Skickar du f\u00f6r ofta? Skickar du f\u00f6r s\u00e4llan? Du b\u00f6r ocks\u00e5 testa dina \u00e4mnesrader och preheader-texter f\u00f6r att \u00f6ka chanserna f\u00f6r en h\u00f6gre \u00f6ppningsfrekvens.<\/p>\n

Po\u00e4ngen med denna \u00f6vervakning \u00e4r att i slut\u00e4ndan s\u00e4kerst\u00e4lla att du f\u00f6ljer principerna f\u00f6r b\u00e4sta praxis inom e-postmarknadsf\u00f6ring. Det handlar ocks\u00e5 om att se till att du skickar inneh\u00e5ll av h\u00f6g kvalitet till de r\u00e4tt segment <\/strong>av prenumeranter och f\u00f6rb\u00e4ttra din \u00f6ppningsfrekvens \u00f6ver tid. Detta leder till en mer engagerad publik som \u00e4r investerad i ditt varum\u00e4rke, vilket \u00e4r b\u00e4ttre \u00e4n att spendera stora m\u00e4ngder tid p\u00e5 en \u00e4mnesrad som bara leder till en (kanske) h\u00f6gre \u00f6ppningsfrekvens f\u00f6r det ena e-postutskicket.<\/p>\n

\n

Genomsnittlig \u00f6ppningskurs<\/h2>\n

S\u00e5 n\u00e4r allt kommer omkring, vad \u00e4r en genomsnittlig \u00f6ppningsfrekvens och varf\u00f6r \u00e4r den viktig? En genomsnittlig \u00f6ppningsfrekvens \u00e4r ett m\u00e5tt p\u00e5 hur m\u00e5nga e-postmottagare som \u00f6ppnar ett e-postmeddelande i f\u00f6rh\u00e5llande till det totala antalet e-postmeddelanden som levereras inom en kampanj. Du kan naturligtvis v\u00e4lja att ber\u00e4kna det sj\u00e4lv, men vanligtvis kan du ocks\u00e5 komma \u00e5t detta m\u00e5tt via rapporteringsfunktionerna hos din e-postleverant\u00f6r.<\/p>\n

Annars subtraherar du f\u00f6rst det totala antalet studsade e-postmeddelanden fr\u00e5n det totala antalet levererade e-postmeddelanden f\u00f6r att fastst\u00e4lla din \u00f6ppningsfrekvens. Dividera sedan detta tal med det totala antalet \u00f6ppnade e-postmeddelanden. En genomsnittlig \u00f6ppningsgrad f\u00f6r e-post kan variera beroende p\u00e5 bransch; en allm\u00e4nt accepterad \u00f6ppningsgrad f\u00f6r en e-postkampanj \u00e4r 15%-25%.<\/p>\n

Det finns dock en skillnad mellan listor, f\u00f6r n\u00e4r listan \u00f6ver e-postmottagare \u00f6kar tenderar \u00f6ppningsfrekvensen att minska. Mindre listor \u00e4r ofta mer engagerade, vilket man ocks\u00e5 ser n\u00e4r det g\u00e4ller nischer. De har ocks\u00e5 h\u00f6gre \u00f6ppningsfrekvens \u00e4n e-postmeddelanden om bredare \u00e4mnen.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er en \u00e5bningsrate? N\u00e5r f\u00f8rst du begynder at besk\u00e6ftige dig med e-mail marketing, er din \u00e5bningsrate noget du vil t\u00e6nke meget over, arbejde med og fors\u00f8ge at forbedre. \u00c5bningsraten er nemlig den procentdel af abonnenter, som v\u00e6lger at \u00e5bne en bestemt e-mail, ud af dit samlede antal abonnenter, som har modtaget mailen. Rigtig mange […]<\/p>\n","protected":false},"author":1,"featured_media":15601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing_cat"],"acf":{"form":false,"post_short_description":"\u00c5bningsrate et ord du h\u00f8jst sandsynligt er blevet bekendt med, hvis du arbejder med e-mail marketing. Er du helt ny, g\u00f8r du klogt i at blive fortrolig med dette term ift. hvad en gennemsnitlig \u00e5bningsrate er mv.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\n\u00c5bningsrate | Hvad er en \u00e5bningsrate? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"\u00c5bningsraten er den procentdel af abonnenter, som v\u00e6lger at \u00e5bne en e-mail, ud af dit samlede antal abonnenter. 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