{"id":14112,"date":"2019-01-06T12:23:58","date_gmt":"2019-01-06T11:23:58","guid":{"rendered":"https:\/\/inboundcph.dk\/omni-channel\/"},"modified":"2024-04-26T04:41:38","modified_gmt":"2024-04-26T03:41:38","slug":"omnikanal","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/omni-channel\/","title":{"rendered":"Omnikanal"},"content":{"rendered":"<h2>Vad \u00e4r Omni channel?<\/h2>\n<p>Du har s\u00e4kert redan h\u00f6rt talas om single channel, multi channel, cross channel och sist men inte minst omni channel? Men precis som m\u00e5nga andra har du sv\u00e5rt att f\u00f6rst\u00e5 skillnaderna. \u00c4r det s\u00e5? D\u00e5 kan du f\u00e5 en \u00f6verblick h\u00e4r.<\/p>\n<ul>\n<li>Single channel inneb\u00e4r att du s\u00e4ljer dina produkter via en enda kanal. Det kan till exempel vara en webbshop.<\/li>\n<li>Multi channel inneb\u00e4r att du s\u00e4ljer dina produkter via flera kanaler. Det kan t.ex. vara en webbshop och en fysisk butik. Webbshoppen och butiken spelar inte ihop, utan har var sin aff\u00e4rsid\u00e9, ledning, avdelningar och medarbetare - och arbetar p\u00e5 sitt eget s\u00e4tt.<\/li>\n<li>Cross channel inneb\u00e4r att du s\u00e4ljer dina produkter via flera kanaler som samverkar. Det kan handla om en eller flera fysiska butiker och en webbutik. Till skillnad fr\u00e5n multi-channel har cross channel en gemensam aff\u00e4rsid\u00e9, ledning, avdelningar och medarbetare som arbetar p\u00e5 samma s\u00e4tt, oavsett om det \u00e4r en butik eller webbshop etc. Det \u00f6vergripande m\u00e5let \u00e4r att s\u00e4tta kunden i centrum och leverera samma sak till kunden i alla kanaler.<\/li>\n<li>Omni channel inneb\u00e4r att ett f\u00f6retag praktiserar cross channel \u00e4nda ut i fingerspetsarna. I den verkliga v\u00e4rlden kan det vara sv\u00e5rt att leva upp till detta, eftersom det alltid kommer att finnas en liten skillnad i k\u00f6pprocesserna. Men det \u00e4r \u00e4nd\u00e5 en bra vision att ha, eftersom det kan fokusera processen p\u00e5 en specifik identitet som l\u00f6per \u00f6ver alla kanaler i f\u00f6retaget - vilket i dagens Danmark ofta \u00e4r r\u00e4tt riktning om man ser det ur konsumentens perspektiv.<\/li>\n<\/ul>\n<hr \/>\n<h2>Omnikanalmarknadsf\u00f6ring<\/h2>\n<p>Nu har vi n\u00e4mnt att omnichannel inte \u00e4r s\u00e4rskilt realistiskt att genomf\u00f6ra f\u00f6r hela verksamheten. Lyckligtvis visar det sig vara mer genomf\u00f6rbart om man bara tittar p\u00e5 marknadsf\u00f6ringsorganisationen.<\/p>\n<p>I marknadsf\u00f6ringstermer inneb\u00e4r omnikanal att alla marknadsf\u00f6ringsaktiviteter m\u00e5ste riktas till varje potentiell kund. Det som marknadsf\u00f6rs till varje potentiell kund m\u00e5ste upplevas som sammanh\u00e4ngande och relevant. Detta g\u00e4ller oavsett vilken kanal de exponeras f\u00f6r.<\/p>\n<p>Precis som vid marknadsf\u00f6ring \u00f6ver flera kanaler kommer kunskap om den potentiella kunden fr\u00e5n en kanal att till\u00e4mpas i andra kanaler och varje meddelande kommer att leda till n\u00e4sta meddelande - tills den potentiella kunden best\u00e4mmer sig f\u00f6r att k\u00f6pa en produkt.<\/p>\n<p>Visst, det kr\u00e4ver teknik och datainsamling, det \u00e4r sant. Men det g\u00e5r att g\u00f6ra och det \u00f6kar dina chanser att avsluta en f\u00f6rs\u00e4ljning avsev\u00e4rt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er Omni channel? Du har sikkert allerede h\u00f8rt om single channel, multi channel, cross channel og sidst men ikke mindst omni channel? Men har ligesom mange andre, ret s\u00e5 sv\u00e6rt ved at forst\u00e5 dig p\u00e5 forskellighederne. Er det tilf\u00e6ldet? S\u00e5 f\u00e5 et overblik her. Single channel betyder, at du s\u00e6lger dine produkter via en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Arbejder du allerede med cross channel? S\u00e5 er du godt p\u00e5 vej mod det, som kaldes for omni channel. Omni channel er nemlig det samme som cross channel, der blot er 100% gennemf\u00f8rt. Bliv klogere p\u00e5 omni channel herunder.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Omni channel | Hvad er omni channel? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Omni channel betyder, at en virksomhed praktiserer cross channel helt ud til fingerspidserne. 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