{"id":14105,"date":"2019-01-06T09:45:28","date_gmt":"2019-01-06T08:45:28","guid":{"rendered":"https:\/\/inboundcph.dk\/pipeline\/"},"modified":"2024-04-26T04:42:50","modified_gmt":"2024-04-26T03:42:50","slug":"pipeline","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/pipeline\/","title":{"rendered":"R\u00f6rledning"},"content":{"rendered":"

Vad betyder pipeline?<\/h2>\n

Som skrivits ovan anv\u00e4nds pipeline inom f\u00f6rs\u00e4ljning. Kunderna i pipelinen \u00e4r de som s\u00e4ljarna arbetar med men som \u00e4nnu inte har avslutats.<\/p>\n

\u00d6vers\u00e4ttningen av pipeline fr\u00e5n amerikanska till danska \u00e4r r\u00f8rledning, vilket \u00e4r logiskt.<\/p>\n

Speciellt n\u00e4r B2B-f\u00f6rs\u00e4ljning<\/a>Ett k\u00f6p slutf\u00f6rs s\u00e4llan samma dag som det p\u00e5b\u00f6rjas - p\u00e5 samma s\u00e4tt rinner inte oljan genom pipelinen omedelbart, det tar en viss tid fr\u00e5n det att kranen \u00f6ppnas till dess att oljan rinner ut.<\/p>\n

\n

Vad \u00e4r pipelinehantering?<\/h2>\n

En bra s\u00e4ljare \u00e4r bra p\u00e5 att hantera sin pipeline. Det m\u00e5ste alltid finnas en fin balans mellan att f\u00e5 in nya kunder i pipelinen, bearbeta dem i pipelinen och st\u00e4nga dem i pipelinen.<\/p>\n

Om balansr\u00e4kningen inte uppr\u00e4tth\u00e5lls riskerar bolaget att hamna i en s\u00e5 kallad f\u00f6rs\u00e4ljningssvacka. En f\u00f6rs\u00e4ljningssvacka inneb\u00e4r att det finns ett f\u00f6r stort tryck p\u00e5 f\u00f6rs\u00e4ljningen s\u00e5 att produktionen inte kan h\u00e4nga med.<\/p>\n

Det kan ocks\u00e5 vara tv\u00e4rtom, att f\u00f6rs\u00e4ljningen uteblir f\u00f6r att s\u00e4ljaren inte har varit ute p\u00e5 f\u00e4ltet regelbundet f\u00f6r att skaffa nya kunder.<\/p>\n

Som du s\u00e4kert kan gissa p\u00e5verkar en obalanserad pipeline flera enheter i f\u00f6retaget - det \u00e4r inte bara s\u00e4ljaren. Det kan leda till \u00f6ver- eller underproduktion och \u00e4ven ekonomin kan p\u00e5verkas.<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r varje s\u00e4ljares uppgift att se till att oljan i pipelinen hela tiden \u00e4r ig\u00e5ng med ungef\u00e4r samma tryck - hela tiden.<\/p>\n

\n

3 bra tips f\u00f6r ditt pipeline-arbete<\/h2>\n
    \n
  • F\u00f6lj upp leads i din pipeline
    \n<\/strong>F\u00f6lj upp de leads som finns i din pipeline p\u00e5 ett naturligt s\u00e4tt.<\/li>\n
  • G\u00f6r en ABC-analys av kunderna i din pipeline
    \n<\/strong>Har du m\u00e5nga kunder i din pipeline? Dela d\u00e5 upp dem i A-, B- och C-kunder.
    \nA-kunder \u00e4r de kunder som du har st\u00f6rst nytta av och som du d\u00e4rf\u00f6r ska arbeta med som f\u00f6rsta prioritet osv.<\/li>\n
  • Begrav de d\u00f6da ledningarna
    \n<\/strong>Forts\u00e4tt inte att arbeta med en kund som inte kommer att k\u00f6pa av dig. Gl\u00f6m den kunden, begrava det leadet och g\u00e5 vidare till att arbeta med andra leads som potentiellt kan ge dig pengar i fickan.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Hvad betyder pipeline? Som skrevet ovenfor s\u00e5 bliver pipeline anvendt inden for salg. De kunder som ligger i pipeline, er dem, som s\u00e6lgerne er i gang med, men som endnu ikke er lukket. Overs\u00e6ttelsen af pipeline fra Amerikansk til danske er r\u00f8rledning, hvilket giver god mening. Is\u00e6r ved B2B-salg, der afsluttes et k\u00f8b sj\u00e6ldent samme […]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-14105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salg_cat"],"acf":{"form":false,"post_short_description":"Definitionen af pipeline omhandler alle de potentielle kunder som s\u00e6lgere har liggende p\u00e5 deres skrivebord eller i et CRM-system, som de arbejder p\u00e5 at f\u00e5 til at trykke p\u00e5 den gyldne k\u00f8bsknap.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nPipeline | Hvad er en pipeline? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Pipeline er et begreb inden for salg. De kunder, som ligger i pipeline, er dem, som s\u00e6lgerne er i gang med, men som endnu ikke er lukket.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/pipeline\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pipeline\" \/>\n<meta property=\"og:description\" content=\"Pipeline er et begreb inden for salg. 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