{"id":14104,"date":"2019-01-06T09:38:34","date_gmt":"2019-01-06T08:38:34","guid":{"rendered":"https:\/\/inboundcph.dk\/schema-markup\/"},"modified":"2024-04-26T04:43:14","modified_gmt":"2024-04-26T03:43:14","slug":"schema-markering","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/schema-markup\/","title":{"rendered":"Schema-markering"},"content":{"rendered":"

Vad \u00e4r schema markup?<\/h2>\n

Schemam\u00e4rkning \u00e4r ett bra s\u00e4tt att hj\u00e4lpa din webbplats att sticka ut fr\u00e5n dina SEO-konkurrenter. H\u00e4r \u00e4r varf\u00f6r du beh\u00f6ver Schema och en Schema-guide om hur du l\u00e4gger till det p\u00e5 dina webbsidor.<\/p>\n

Schema markup, som finns p\u00e5 Schema.org, \u00e4r en form av mikrodata. N\u00e4r den har lagts till p\u00e5 en webbplats skapas en f\u00f6rb\u00e4ttrad beskrivning (allm\u00e4nt k\u00e4nd som ett rich snippet) som visas i s\u00f6kresultaten. S\u00f6kmotorer som Google, Yahoo och Bing - bland andra - b\u00f6rjade samarbeta f\u00f6r att skapa Schema.org redan 2011. Schema markup \u00e4r s\u00e4rskilt viktigt f\u00f6r hur en s\u00f6kmotor tolkar sammanhanget i en fr\u00e5ga och best\u00e4mmer kvaliteten p\u00e5 ett s\u00f6kresultat. Schema kan ge sammanhang till en annars tvetydig webbsida.<\/p>\n

\n

Schema och din ranking<\/h2>\n

Det finns inga bevis f\u00f6r att mikrodata har en direkt effekt p\u00e5 organisk s\u00f6kning. Rich snippets g\u00f6r dock dina landningssidor mer synliga i SERP<\/a>. Denna f\u00f6rb\u00e4ttrade synlighet har visat sig f\u00f6rb\u00e4ttra klickfrekvensen.<\/p>\n

En nackdel med att anv\u00e4nda mikrodata \u00e4r dock att du m\u00e5ste m\u00e4rka upp varje enskilt element p\u00e5 din webbsida. Som du kan f\u00f6rest\u00e4lla dig kan detta snabbt bli r\u00f6rigt. Innan du b\u00f6rjar l\u00e4gga till Schema p\u00e5 dina landningssidor m\u00e5ste du ta reda p\u00e5 vilken \"elementtyp\" inneh\u00e5llet p\u00e5 din webbsida har. Fokuserar ditt webbinneh\u00e5ll till exempel p\u00e5 drycker?<\/p>\n

\n

RDFa - Schema<\/h2>\n

RDFa \u00e4r ett till\u00e4gg till HTML5 och har utformats f\u00f6r att hj\u00e4lpa anv\u00e4ndare att m\u00e4rka upp strukturerad data. RDFa betraktas som en W3C-rekommendation, vilket inneb\u00e4r att det \u00e4r en webbstandard och kan anv\u00e4ndas f\u00f6r att l\u00e4nka samman strukturerade data. Detta \u00e4r s\u00e4rskilt anv\u00e4ndbart om du vill l\u00e4gga till strukturerad data som str\u00e4cker sig bortom gr\u00e4nserna f\u00f6r Schema.org.<\/p>\n

Oroa dig inte f\u00f6r det. RDFa skiljer sig inte s\u00e5 mycket fr\u00e5n mikrodata. I likhet med mikrodata inf\u00f6rlivas RDFa-taggar med den befintliga HTML-koden i den faktiska texten p\u00e5 din webbplats.<\/p>\n

F\u00f6rhoppningsvis har alla farh\u00e5gor som du kanske hade n\u00e4r du h\u00f6rde ordet \"Schema\" eller \"Strukturerad data\" kommit p\u00e5 skam. Arbetet kan tyckas tr\u00e5kigt. Men med lite tid och anstr\u00e4ngning kommer du garanterat att sk\u00f6rda frukterna av ditt arbete.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er schema markup? Schema markup er en fantastisk m\u00e5de at hj\u00e6lpe dit websted med at skille sig ud fra dine SEO-konkurrenter. Her er hvorfor du har brug for Schema og en Schema guide til, hvordan du tilf\u00f8jer det til dine websider. Schema markup, der findes p\u00e5 Schema.org, er en form for mikrodata. N\u00e5r det […]<\/p>\n","protected":false},"author":1,"featured_media":15496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indholdsoptimering_cat"],"acf":{"form":false,"post_short_description":"Schema markup er kode, som du l\u00e6gger p\u00e5 dit websted for at hj\u00e6lpe s\u00f8gemaskinerne med at returnere mere informative resultater for brugerne. Hvis du nogensinde har brugt rich snippets, forst\u00e5r du n\u00f8jagtigt, hvad schema markup handler om.","post_authors":[13325],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nSchema markup | Hvad er schema markup? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Schema markup er kode som du l\u00e6gger p\u00e5 dit websted for at hj\u00e6lpe s\u00f8gemaskinerne med at returnere mere informative resultater.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/schema-markering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schema markup\" \/>\n<meta property=\"og:description\" content=\"Schema markup er kode som du l\u00e6gger p\u00e5 dit websted for at hj\u00e6lpe s\u00f8gemaskinerne med at returnere mere informative resultater.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/schema-markering\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-06T08:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T03:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/content-strategi-indlaeg-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1251\" \/>\n\t<meta property=\"og:image:height\" content=\"643\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Schema markup\",\"datePublished\":\"2019-01-06T08:38:34+00:00\",\"dateModified\":\"2024-04-26T03:43:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/content-strategi-indlaeg-3.png\",\"articleSection\":[\"Indholdsoptimering\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/schema-markering\\\/\",\"name\":\"Schema markup | Hvad er schema markup? 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