{"id":14103,"date":"2019-01-06T09:31:27","date_gmt":"2019-01-06T08:31:27","guid":{"rendered":"https:\/\/inboundcph.dk\/touch-points\/"},"modified":"2024-04-26T04:43:30","modified_gmt":"2024-04-26T03:43:30","slug":"beroringspunkter","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/touch-points\/","title":{"rendered":"Ber\u00f6ringspunkter"},"content":{"rendered":"<h2>Vad \u00e4r Touch Points?<\/h2>\n<p>Touchpoints \u00e4r en del av kundresan och fungerar som ber\u00f6ringspunkter som uppst\u00e5r n\u00e4r f\u00f6retag och kunder interagerar med varandra. Touchpoints \u00e4r de viktigaste \u00f6gonblicken i kundresan, med start innan kunden k\u00f6per produkten, medan kunden k\u00f6per och efter att kunden har k\u00f6pt produkten.<\/p>\n<hr \/>\n<h2>Kundresa - exempel p\u00e5 3 kontaktpunkter<\/h2>\n<p>Det finns m\u00e5nga olika exempel p\u00e5 touch points. Nedan har vi listat exempel p\u00e5 f\u00f6re, under och efter k\u00f6pet.<\/p>\n<ul>\n<li><strong>Kontaktpunkt - f\u00f6re k\u00f6p<br \/>\n<\/strong>Till exempel annonsering p\u00e5 sociala medier som Facebook, LinkedIn och Instagram d\u00e4r du marknadsf\u00f6r din produkt eller tj\u00e4nst. Din marknadsf\u00f6ring har stor betydelse f\u00f6r om du v\u00e4cker kundernas intresse.<\/li>\n<li><strong>Kontaktpunkt - under k\u00f6pet<br \/>\n<\/strong>Direkt kundkontakt d\u00e4r din kund m\u00f6ter dig och ni kommunicerar med varandra om k\u00f6pet. Det h\u00e4r samtalet har stor betydelse f\u00f6r om kunden v\u00e4ljer att k\u00f6pa eller inte. Ett annat exempel \u00e4r din produktsida p\u00e5 din webbplats, d\u00e4r kunden l\u00e4ser igenom funktioner och recensioner om produkten.<\/li>\n<li><strong>Kontaktpunkt - efter k\u00f6pet<br \/>\n<\/strong>Ett sista exempel \u00e4r det arbete som startar efter att kunden har k\u00f6pt en produkt av dig. Du kanske skickar ett e-postmeddelande med en beg\u00e4ran om en produktrecension eller har kompletterande produkter i lager som kunden ocks\u00e5 kan vara intresserad av att k\u00f6pa.<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>Varf\u00f6r ska jag g\u00f6ra en ber\u00f6ringspunktsanalys?<\/strong><\/h2>\n<p>Att analysera ber\u00f6ringspunkter handlar om att se p\u00e5 ditt f\u00f6retag genom dina kunders \u00f6gon f\u00f6r att f\u00e5 en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r deras behov i olika delar av k\u00f6pprocessen.<\/p>\n<p>Det \u00e4r bara genom att k\u00e4nna till dina kunders viktigaste kontaktpunkter som du kan optimera dem f\u00f6r b\u00e4sta m\u00f6jliga avkastning. Detta kan anv\u00e4ndas i marknadsf\u00f6ringssyfte s\u00e5v\u00e4l som f\u00f6r f\u00f6rs\u00e4ljning.<\/p>\n<hr \/>\n<h2>Hur g\u00f6r jag en aff\u00e4rsanalys av en ber\u00f6ringspunkt?<\/h2>\n<p>Det \u00e4r viktigt att din unders\u00f6kning ger dig en korrekt bild av den resa som dina kunder g\u00f6r i sin k\u00f6pbeslutsprocess. Det \u00e4r d\u00e4rf\u00f6r du inte ska h\u00e5lla tillbaka p\u00e5 att samla in data fr\u00e5n bara en k\u00e4lla. Kombinera flera k\u00e4llor f\u00f6r att f\u00e5 den mest sanningsenliga insikten.<\/p>\n<p><strong>Du kan t.ex. h\u00e4mta data via: <\/strong><\/p>\n<ul>\n<li>Intervjuer med dina kunder<\/li>\n<li>Observera dina kunder<\/li>\n<li>Dina Trustpilot-recensioner<\/li>\n<li>Din Google Analytics<\/li>\n<li>Ditt CRM-system<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Hvad er Touch Points? Touchpoints er en del af kunderejsen og fungerer som ber\u00f8ringer der dukker op n\u00e5r virksomheder og kunder interagerer med hinanden. Touch points omhandler alts\u00e5 de mest v\u00e6sentlige \u00f8jeblikke i kunderejsen, som allerede starter f\u00f8r kunden k\u00f8ber produktet, mens kunden k\u00f8ber samt efter kunden har k\u00f8bt produktet. Kunderejse &#8211; eksempel p\u00e5 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Touch points kan overs\u00e6ttes til ber\u00f8ringspunkter p\u00e5 dansk. Ber\u00f8ringspunkter henviser til v\u00e6sentlige punkter i k\u00f8bsprocessen, hvor virksomheden er i ''ber\u00f8ring'' med kunden. En analyse af touchpoints kan hj\u00e6lpe virksomheden med at optimere kundeoplevelse f\u00f8r, under og efter et k\u00f8b.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Touch points |\u00a0Hvad er touch points? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Touch points er v\u00e6sentlige punkter i k\u00f8bsprocessen, hvor en virksomhed er i ber\u00f8ring med kunden. L\u00e6s mere om touch points her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/beroringspunkter\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touch points\" \/>\n<meta property=\"og:description\" content=\"Touch points er v\u00e6sentlige punkter i k\u00f8bsprocessen, hvor en virksomhed er i ber\u00f8ring med kunden. 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