{"id":14093,"date":"2019-01-05T13:31:53","date_gmt":"2019-01-05T12:31:53","guid":{"rendered":"https:\/\/inboundcph.dk\/b2b-marketingmix\/"},"modified":"2024-04-26T04:46:50","modified_gmt":"2024-04-26T03:46:50","slug":"b2b-marknadsforingsmix","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/b2b-marketingmix\/","title":{"rendered":"Marknadsf\u00f6ringsmix B2B"},"content":{"rendered":"<h2>Vad \u00e4r en B2B-marknadsf\u00f6ringsmix?<\/h2>\n<p>I en B2B-marknadsf\u00f6ringsmix blir de 4 P:na till 7 P:n. De flesta k\u00e4nner till de 4 P:na, antingen fr\u00e5n skoltiden eller fr\u00e5n jobbet. De 7 P:na \u00e4r dock fortfarande ok\u00e4nda f\u00f6r m\u00e5nga - \u00e4ven f\u00f6r dem som arbetar inom B2B, d\u00e4r de annars \u00e4r mycket relevanta.<\/p>\n<p>Det vore naivt att tro att det inte finns n\u00e5gon skillnad mellan de 4 P:na <a href=\"\/sv\/viden\/b2c\/\">B2C<\/a> och <a href=\"\/sv\/viden\/b2b\/\">F\u00d6RETAG-TILL-F\u00d6RETAG<\/a>men den st\u00f6rsta skillnaden ligger faktiskt i de tre extrapo\u00e4ngen, som \u00e4r respektive:<\/p>\n<ul>\n<li>M\u00e4nniskor (m\u00e4nniskor)<\/li>\n<li>Process (process)<\/li>\n<li>Fysiska bevis (fysiska bevis)<\/li>\n<\/ul>\n<p>L\u00e5t oss l\u00e4ra oss mer om varje punkt nedan.<\/p>\n<h2>1:a produkten<\/h2>\n<p>Produkt handlar om att din produkt ska skapa v\u00e4rde f\u00f6r dina kunder genom sitt utseende och sin funktion. Funktionen \u00e4r s\u00e4rskilt viktig i ett B2B-f\u00f6retag, eftersom den produkt du s\u00e4ljer vanligtvis \u00e4r n\u00e5got som kunden m\u00e5ste kunna tj\u00e4na pengar p\u00e5. Om funktionen inte fungerar p\u00e5 det s\u00e4tt som kunden vill kommer han\/hon inte att k\u00f6pa den, \u00e4ven om din produkt kanske ser bra ut.<\/p>\n<h2>2. Pris<\/h2>\n<p>S\u00e5 \u00e4r det igen. F\u00f6r din B2B-kund ligger fokus p\u00e5 att f\u00e5 den b\u00e4sta produkten till l\u00e4gsta m\u00f6jliga kostnad. Den kund som k\u00f6per av dig ser vanligtvis k\u00f6pet som en investering, och den investeringen ska visa sig vara s\u00e5 l\u00f6nsam som m\u00f6jligt. Du m\u00e5ste d\u00e4rf\u00f6r vara realistisk n\u00e4r det g\u00e4ller ditt pris.<\/p>\n<h2>3. Marknadsf\u00f6ring<\/h2>\n<p>Allt handlar om hur du marknadsf\u00f6r din produkt. N\u00e4r det g\u00e4ller business-to-business \u00e4r tricket att f\u00e5nga kunderna vid r\u00e4tt tidpunkt och genom r\u00e4tt kanaler, d\u00e4r de befinner sig i den optimala k\u00f6pmilj\u00f6n. Med andra ord ska kunden inte vara stressad med arbetsuppgifter p\u00e5 jobbet eller sitta p\u00e5 en familjemiddag. Det \u00e4r en sv\u00e5r uppgift, det f\u00f6rst\u00e5r vi. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r en bra id\u00e9 att marknadsf\u00f6ra ditt f\u00f6retag till dem p\u00e5 ett s\u00e5dant s\u00e4tt att de enkelt kan skicka sin information till dig s\u00e5 att du kan kontakta dem senare n\u00e4r det passar in i deras schema.<\/p>\n<h2>4. Placering<\/h2>\n<p>Placement handlar om att leverera r\u00e4tt produkt, vid r\u00e4tt tidpunkt och p\u00e5 r\u00e4tt plats.<\/p>\n<p>Det kan handla om logistik, dvs. n\u00e4r kunden har k\u00f6pt en produkt och f\u00f6rv\u00e4ntar sig att r\u00e4tt produkt ska levereras p\u00e5 \u00f6verenskommen tid och plats. Det kan ocks\u00e5 handla om marknadsf\u00f6ring, att f\u00e5nga kunden vid r\u00e4tt tidpunkt, med r\u00e4tt produkt och p\u00e5 r\u00e4tt plats.<\/p>\n<h2>5. M\u00e4nniskor (People)<\/h2>\n<p>Om du inte arbetar i ett B2B-f\u00f6retag d\u00e4r produkterna praktiskt taget s\u00e4ljer sig sj\u00e4lva eftersom det p\u00e5g\u00e5r en vild trend just nu d\u00e4r alla f\u00e5r s\u00e4lja din produkt, m\u00e5ste du som B2B-man\/dame \u00f6vertyga din kund om att ditt erbjudande \u00e4r det r\u00e4tta att g\u00e5 med.<\/p>\n<p>Det sker genom att du pratar med din motpart, bygger upp ett f\u00f6rtroende och skapar en bild av hur framtiden ser ut f\u00f6r din produkt.<\/p>\n<h2>6. Processer<\/h2>\n<p>Det \u00e4r viktigt att din kund k\u00e4nner att k\u00f6pprocessen \u00e4r f\u00f6rstklassig, annars kommer han\/hon inte att k\u00f6pa fr\u00e5n dig igen. Inom B2B \u00e4r inte all f\u00f6rs\u00e4ljning standardiserad, vilket g\u00f6r att processen blir mer individuell fr\u00e5n kund till kund. Det \u00e4r klokt att k\u00e4nna till kundens behov och kunna leverera det han eller hon vill ha, eftersom det kan vara en viktig punkt f\u00f6r att f\u00e5 ett stort f\u00f6rspr\u00e5ng gentemot konkurrenterna.<\/p>\n<h2>7. Fysisk bevisning (Fysisk bevisning)<\/h2>\n<p>Som vi tidigare har skrivit \u00e4r f\u00f6rtroendeskapande en viktig faktor i en B2B-dialog.<a href=\"\/sv\/viden\/marknadsforingsmix\/\">marknadsf\u00f6ringsmix<\/a>.<\/p>\n<p>Det finns olika s\u00e4tt att n\u00e4rma sig den h\u00e4r \u00f6vningen. Hur dina kunder uppfattar dig kan t.ex. ge en inblick i de fysiska bevisen. Det kan handla om hur du presenterar dig, talar, kl\u00e4r dig, vilken bil du k\u00f6r, vilket kontor du har, hur punktlig du \u00e4r, hur du talar osv.<\/p>\n<p>Inget \u00e4r mer r\u00e4tt \u00e4n n\u00e5got annat, det \u00e4r bara viktigt att ditt erbjudande matchar de fysiska signaler du skickar till kunden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er et B2B-marketingmix? I et B2B-marketingmix, der bliver de 4 P&#8217;er til 7 P&#8217;er. De fleste kender til de 4 P&#8217;er, enten fra deres skoletid eller p\u00e5 arbejdspladsen. Dog er de 7 P&#8217;er for mange stadig ukendt &#8211; ogs\u00e5 for dem der arbejder indenfor B2B, hvor de ellers er meget relevante. Det ville v\u00e6re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Begrebet marketingmix forbindes typisk med de 4 P'er, som er henholdsvis Produkt, Pris, Promotion og Place. Bev\u00e6ger din virksomhed sig p\u00e5 B2B-markedet? S\u00e5 skal yderligere tre P'er tilf\u00f8jes. Bliv klogere p\u00e5 dem i denne ordbogsartikel lige her.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-marketingmix | Hvad er et B2B-marketingmix? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Et B2B-marketingmix omfatter syv omr\u00e5der: Produkt, Pris, Promotion, Placering, People, Proces, Physical evidence. 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