{"id":14091,"date":"2019-01-05T13:10:00","date_gmt":"2019-01-05T12:10:00","guid":{"rendered":"https:\/\/inboundcph.dk\/b2b-kommunikation\/"},"modified":"2024-04-26T04:48:04","modified_gmt":"2024-04-26T03:48:04","slug":"b2b-kommunikation","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/b2b-kommunikation\/","title":{"rendered":"B2B-kommunikation"},"content":{"rendered":"<h2>Vad \u00e4r B2B-kommunikation?<\/h2>\n<p>Definitionen av kommunikation \u00e4r ett samspel mellan tv\u00e5 eller flera personer. Faktum \u00e4r att vi m\u00e4nniskor kommunicerar mer \u00e4n vi tror, eftersom vi hela tiden kommunicerar i och med v\u00e5r omgivning - b\u00e5de medvetet och omedvetet.<\/p>\n<p>Om du fr\u00e5gar en kommunikationsforskare kommer han eller hon att ber\u00e4tta att de grundl\u00e4ggande elementen i kommunikation alltid inkluderar:<\/p>\n<ul>\n<li>en avs\u00e4ndare<\/li>\n<li>Ett meddelande<\/li>\n<li>en kanal<\/li>\n<li>en eller flera mottagare<\/li>\n<\/ul>\n<p>N\u00e4r vi kommunicerar p\u00e5 B2B-marknaden kommunicerar vi fr\u00e5n f\u00f6retag till f\u00f6retag. Avs\u00e4ndaren kan vara en anst\u00e4lld p\u00e5 f\u00f6retaget, en avdelning inom f\u00f6retaget eller skickas p\u00e5 uppdrag av hela organisationen.<\/p>\n<p>Meddelandet kan antingen vara personligt f\u00f6r en viss mottagare eller av mer allm\u00e4n karakt\u00e4r.<\/p>\n<p>Valet av kanal kan vara en eller flera kanaler och mottagaren kan ocks\u00e5 vara en enskild person p\u00e5 ett f\u00f6retag, en avdelning eller en hel organisation som anses vara relevant som mottagare av meddelandet - det kan vara en potentiell kund till den produkt du s\u00e4ljer.<\/p>\n<hr \/>\n<h2>Hur kan jag kommunicera med potentiella kunder?<\/h2>\n<p>Din kommunikation med potentiella kunder kan vara b\u00e5de verbal och icke-verbal.<\/p>\n<ul>\n<li>Om du marknadsf\u00f6r dig p\u00e5 en social medieplattform (t.ex. LinkedIn) till B2B-f\u00f6retag d\u00e4r du bara kan uttrycka dig via text, en banner, en bild eller en video, \u00e4r detta icke-verbal kommunikation.<\/li>\n<li>Om du skickar ett e-postmeddelande till en potentiell kund (t.ex. <a href=\"\/sv\/viden\/merforsaljning\/\">upps\u00f6kande f\u00f6rs\u00e4ljning<\/a>) kommunicerar du ocks\u00e5 icke-verbalt, eftersom du inte talar direkt till mottagaren av ditt meddelande.<\/li>\n<li>Om du ringer den potentiella kunden f\u00f6r att boka ett m\u00f6te \u00e4r det verbal kommunikation, eftersom du bara kan anv\u00e4nda din r\u00f6st.<\/li>\n<li>Om du slutligen deltar i ett fysiskt eller online-m\u00f6te med den potentiella kunden kommer du att kunna anv\u00e4nda b\u00e5de ditt verbala talspr\u00e5k och ditt icke-verbala kroppsspr\u00e5k, vilket \u00f6kar dina chanser att avsluta en f\u00f6rs\u00e4ljning om du anv\u00e4nder b\u00e5de ditt tal- och kroppsspr\u00e5k p\u00e5 ett klokt s\u00e4tt.<\/li>\n<\/ul>\n<hr \/>\n<h2>Varf\u00f6r \u00e4r det viktigt med bra B2B-kommunikation?<\/h2>\n<p>F\u00f6r att bygga goda kundrelationer i B2B-v\u00e4rlden kr\u00e4vs b\u00e5de f\u00f6rtroende och goda relationer med kunderna. Utan kommunikation kan vi inte bygga goda relationer, och utan goda relationer \u00e4r chansen att vinna f\u00f6rtroende mycket liten.<\/p>\n<p>Om du vill s\u00e4lja en produkt eller tj\u00e4nst till ett f\u00f6retag \u00e4r din uppgift att p\u00e5verka mottagaren av budskapet att t\u00e4nka och agera p\u00e5 ett visst s\u00e4tt - oavsett om det sker genom marknadsf\u00f6ring eller i ett s\u00e4ljsamtal.<\/p>\n<p>I det f\u00f6rra avsnittet presenterades modellen f\u00f6r kommunikationens grundelement, som omfattar: avs\u00e4ndare, meddelande, kanal och mottagare. Det b\u00f6r n\u00e4mnas att det vanligtvis f\u00f6rekommer brus p\u00e5 linjen, vilket ska f\u00f6rst\u00e5s som en tvist i det meddelande som avs\u00e4ndaren vill skicka till mottagaren.<\/p>\n<p>T\u00e4nk dig att avs\u00e4ndaren \u00e4r en akt\u00f6r som kodar och skickar ett meddelande via en kanal som tas emot av mottagaren, som slutligen avkodar meddelandet. Det \u00e4r inte s\u00e4kert att mottagaren avkodar det meddelande som avs\u00e4ndaren har skickat p\u00e5 det s\u00e4tt som avs\u00e4ndaren har avsett.<\/p>\n<p>Vi \u00e4r alla olika och ser v\u00e4rlden genom olika linser, vi har olika bakgrund och d\u00e4rmed kan ett budskap uppfattas p\u00e5 olika s\u00e4tt beroende p\u00e5 vem som avkodar budskapet. Av den anledningen \u00e4r det otroligt viktigt att vi \u00e4r l\u00e4tta att f\u00f6rst\u00e5 n\u00e4r vi kommunicerar.<\/p>\n<p>B2B-marknadsf\u00f6ring, f\u00f6rs\u00e4ljning och kommunikation i allm\u00e4nhet har under m\u00e5nga \u00e5r pr\u00e4glats av ett formellt spr\u00e5k - men vad hj\u00e4lper det om personen du sitter mittemot inte f\u00f6rst\u00e5r det?<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er B2B-kommunikation? Definitionen af kommunikation er en interaktion mellem to eller flere mennesker. Faktisk kommunikerer vi mennesker mere end vi selv tror, da vi hele tiden kommunikerer i og med vores omgivelser &#8211; b\u00e5de bevidst og faktisk ogs\u00e5 ubevidst. Sp\u00f8rger du en kommunikationsforsker, s\u00e5 vil han eller hun sige til dig, at de grundl\u00e6ggende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-14091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b_cat"],"acf":{"form":false,"post_short_description":"S\u00e6lger du varer eller serviceydelser p\u00e5 B2B-markedet? S\u00e5 ved du, at succes kr\u00e6ver b\u00e5de tillid og gode relationer til kunderne. Dette f\u00e5r du sj\u00e6ldent uden at v\u00e6re dygtig til at kommunikere, hvorfor god kommunikation er en af de gyldne salgsregler p\u00e5 B2B-markedet. Bliv klogere p\u00e5 B2B-kommunikation herunder og f\u00e5 gode tips med p\u00e5 vejen til dit n\u00e6ste salg.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-kommunikation | F\u00e5 viden og fakta her \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Bliv klogere p\u00e5 B2B-kommunikation i dette indl\u00e6g og f\u00e5 gode tips med p\u00e5 vejen til dit n\u00e6ste salg. 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