{"id":14072,"date":"2020-01-03T15:04:14","date_gmt":"2020-01-03T14:04:14","guid":{"rendered":"https:\/\/inboundcph.dk\/instagram-annoncering\/"},"modified":"2024-04-26T04:37:48","modified_gmt":"2024-04-26T03:37:48","slug":"instagram-annonsering","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/instagram-annoncering\/","title":{"rendered":"Annonsering p\u00e5 Instagram"},"content":{"rendered":"<h2>Annonsering p\u00e5 Instagram<\/h2>\n<p>Instagram \u00e4r ett medium som har vuxit snabbt under de senaste \u00e5ren. Anv\u00e4ndarna str\u00f6mmar till och Instagram utvecklas st\u00e4ndigt, b\u00e5de f\u00f6r anv\u00e4ndarna men ocks\u00e5 f\u00f6r de kreativa annonseringsm\u00f6jligheterna.<\/p>\n<p>Med en potentiell publik p\u00e5 mer \u00e4n 928 miljoner m\u00e4nniskor \u00e4r Instagram-annonser ett viktigt verktyg f\u00f6r alla marknadsf\u00f6rare p\u00e5 sociala medier. Med tillg\u00e5ng till moderbolaget Facebooks omfattande inriktningsm\u00f6jligheter och verktyg \u00e4r Instagram-annonsering en effektiv strategi som \u00e4r l\u00e4tt att implementera.<\/p>\n<hr \/>\n<h2>Vad \u00e4r Instagram-annonsering?<\/h2>\n<p>Instagram-annonser \u00e4r inl\u00e4gg eller ber\u00e4ttelser som ett f\u00f6retag betalar f\u00f6r att marknadsf\u00f6ra till anv\u00e4ndarnas Instagram-fl\u00f6den. De kan se ut som vanliga Instagram-inl\u00e4gg, men identifieras alltid av det faktum att de tydligt \u00e4r sponsrat inneh\u00e5ll.<\/p>\n<p>De kan ocks\u00e5 inneh\u00e5lla en call to action-knapp (<a href=\"\/sv\/viden\/cta\/\">CTA<\/a>), f\u00f6r att driva trafik eller <a href=\"\/sv\/viden\/konverteringsoptimering\/\">konverteringar<\/a>.<\/p>\n<h3>Typer av Instagram-annonser<\/h3>\n<p>Instagram erbjuder flera annonsformat:<\/p>\n<ul>\n<li>Ber\u00e4ttelser<\/li>\n<li>Bilder<\/li>\n<li>Video<\/li>\n<li>Karusell<\/li>\n<li>Annonser f\u00f6r insamling<\/li>\n<li>Utforska<\/li>\n<li>IGTV<\/li>\n<li>Shopping p\u00e5 Instagram<\/li>\n<\/ul>\n<p>Varje annonstyp fungerar f\u00f6r olika aff\u00e4rsm\u00e5l och har olika alternativ f\u00f6r uppmaning till handling<\/p>\n<hr \/>\n<h2>K\u00e4nn till din m\u00e5lgrupp<\/h2>\n<p>T\u00e4nk p\u00e5 dina annonser ur dina potentiella kunders perspektiv: Vilken l\u00f6sning erbjuder din produkt eller tj\u00e4nst dem? Vad beh\u00f6ver de och vad vill de ha? Ha deras m\u00e5l och v\u00e4rderingar i \u00e5tanke n\u00e4r du skapar dina annonser. Det handlar om dem - inte om dig.<\/p>\n<hr \/>\n<h2>Instagram-annonsering - vad kostar det?<\/h2>\n<p>Om du \u00e4r helt ny kan kostnaden f\u00f6r Instagram-annonsering vara en av dina st\u00f6rsta bekymmer. N\u00e4r allt kommer omkring m\u00e5ste Instagram-annonsering vara v\u00e4rt f\u00f6r dig, \u00e4ven om du \u00e4r ett mindre eller nystartat f\u00f6retag.<\/p>\n<p>D\u00e4rf\u00f6r b\u00f6r du naturligtvis \u00f6verv\u00e4ga hur mycket pengar du vill spendera p\u00e5 Instagram-annonsering. Tyv\u00e4rr finns det inga listpriser som du snabbt och enkelt kan sl\u00e5 upp och f\u00e5 en \u00f6verblick \u00f6ver, eftersom priserna beror p\u00e5 flera olika parametrar.<\/p>\n<p>Det finns inget enkelt svar p\u00e5 fr\u00e5gan om hur mycket Instagram-annonser kostar. M\u00e5nga faktorer p\u00e5verkar kostnaden f\u00f6r dina Instagram-annonser, inklusive:<\/p>\n<ul>\n<li>Inriktning<\/li>\n<li>Placering<\/li>\n<li>Typ<\/li>\n<li>Tid p\u00e5 \u00e5ret<\/li>\n<\/ul>\n<p>Det b\u00e4sta s\u00e4ttet \u00e4r att fundera p\u00e5 hur mycket du vill spendera eller hur mycket du \u00e4r villig att spendera per konvertering. I de flesta fall kan du alltid k\u00f6ra en liten kampanj f\u00f6r n\u00e4stan inga pengar. Instagrams moderbolag Facebook s\u00e4ger det sj\u00e4lva: <em>\"Du talar om f\u00f6r Facebook hur mycket du vill l\u00e4gga p\u00e5 kampanjen. Sedan f\u00f6rs\u00f6ker vi f\u00e5 s\u00e5 m\u00e5nga resultat som m\u00f6jligt f\u00f6r det beloppet. Om du vill spendera 50 pund i veckan, s\u00e5 g\u00f6r du det. Om du vill spendera 50 000 pund i veckan g\u00f6r du bara det.\"<\/em>\u00a0 S\u00e5 du kontrollerar dina Instagram-annonseringskostnader genom att st\u00e4lla in en kampanjutgiftsgr\u00e4ns, en daglig budget och en budstrategi.<\/p>\n<hr \/>\n<h2>F\u00f6lj upp dina Instagram-annonser<\/h2>\n<p>Som med <a href=\"\/sv\/viden\/facebook-annonsering\/\">Facebook-annonser<\/a> kan du se resultatet av dina Instagram-annonser i Facebook Ads Manager. F\u00f6lj alltid upp dina Instagram-annonser, f\u00f6r om de inte presterar optimalt b\u00f6r du \u00e4ndra dem innan det slutar kosta dig f\u00f6r mycket pengar.<\/p>\n<p><strong>Tips<\/strong>: F\u00f6r att f\u00e5 en bra start \u00e4r det en bra id\u00e9 att skapa tv\u00e5 annonser som k\u00f6rs parallellt. D\u00e5 kan du <a href=\"https:\/\/inboundcph.dk\/sv\/viden\/a-b-delat-test\/\">delat test<\/a> och j\u00e4mf\u00f6ra dessa uppgifter f\u00f6r att bed\u00f6ma vilken annons som har fungerat b\u00e4st.<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram-annoncering Instagram er et medie, der har v\u00e6ret i stor v\u00e6kst de seneste \u00e5r. Brugere str\u00f8mme til og Instagram udvikler sig l\u00f8bende, b\u00e5de for brugerne men ogs\u00e5 deres kreative annonceringsmuligheder. Med et potentielt publikum p\u00e5 mere end 928 millioner mennesker, er Instagram-annoncer et n\u00f8glev\u00e6rkt\u00f8j for enhver marketingmedarbejder p\u00e5 sociale medier. Med adgang til moderselskabet Facebooks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Uanset om du \u00f8nsker at s\u00e6lge produkter gennem Instagram, indsamle leads eller noget helt tredje, s\u00e5 er Instagram annoncering blevet ekstremt popul\u00e6rt, blandt mange virksomheder verdenen over - store som sm\u00e5. Instagram annoncering kan kategoriseres som push-marketing, da du betaler Instagram for at eksponere din annonce overfor deres brugere, selvom de ikke har efterspurgt den.","post_authors":"","post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instagram-annoncering | Tips og gode r\u00e5d \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Instagram annoncering er blevet ekstremt popul\u00e6rt, blandt mange virksomheder verdenen over. L\u00e6s mere om Instagram-annoncering her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/instagram-annonsering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram-annoncering\" \/>\n<meta property=\"og:description\" content=\"Instagram annoncering er blevet ekstremt popul\u00e6rt, blandt mange virksomheder verdenen over. 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