{"id":14071,"date":"2020-02-03T14:57:40","date_gmt":"2020-02-03T13:57:40","guid":{"rendered":"https:\/\/inboundcph.dk\/youtube-annoncering\/"},"modified":"2024-04-26T02:58:01","modified_gmt":"2024-04-26T01:58:01","slug":"youtube-annonsering","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/youtube-annoncering\/","title":{"rendered":"Annonsering p\u00e5 YouTube"},"content":{"rendered":"

Annonsering p\u00e5 YouTube<\/h2>\n

P\u00e5 samma s\u00e4tt som media Facebook<\/a> och Instagram<\/a>YouTube har ocks\u00e5 vuxit. Antalet anv\u00e4ndare av mediet \u00f6kar, vilket \u00e4r anledningen till att YouTube st\u00e4ndigt utvecklas b\u00e5de f\u00f6r anv\u00e4ndarna men ocks\u00e5 deras kreativa annonseringsm\u00f6jligheter.<\/p>\n

F\u00f6retag annonserar p\u00e5 YouTube eftersom det \u00e4r v\u00e4rldens n\u00e4st mest popul\u00e4ra webbplats med 2 miljarder inloggade bes\u00f6kare per m\u00e5nad! Om du funderar p\u00e5 hur du ska f\u00f6rdela din videoannonsbudget har YouTube den bredaste r\u00e4ckvidden och kraftfulla inriktningsfunktioner som g\u00f6r det till en obestridligt v\u00e4rdefull plattform under hela kundresan.<\/p>\n

Var dock medveten om att YouTube-annonsering inte \u00e4r n\u00e5got du bara hoppar in i utan att l\u00e4sa upp det f\u00f6rst. L\u00e4gg d\u00e4rf\u00f6r lite extra tid p\u00e5 att l\u00e4ra dig grunderna, det kommer att l\u00f6na sig i din ROI senare.<\/p>\n

\n

Typer av YouTube-annonser<\/h2>\n

L\u00e5t oss b\u00f6rja med att titta p\u00e5 vilka typer av annonser du kan k\u00f6ra p\u00e5 YouTube:<\/p>\n

    \n
  1. Visa annonser<\/a><\/li>\n
  2. \u00d6verlagrade annonser<\/li>\n
  3. Videoannonser<\/a>som beh\u00f6ver hoppas \u00f6ver<\/li>\n
  4. Videoannonser som inte g\u00e5r att hoppa \u00f6ver<\/li>\n
  5. St\u00f6tf\u00e5ngarannonser<\/li>\n
  6. Sponsrat kort<\/li>\n<\/ol>\n

    Om du redan annonserar p\u00e5 YouTube eller har gjort dina l\u00e4xor \u00e4r du f\u00f6rmodligen bekant med de flesta av dessa format. Det kan dock bara vara s\u00e5 att du sj\u00e4lv \u00e4r en YouTube-anv\u00e4ndare och har st\u00f6tt p\u00e5 dem. Att se hur andra k\u00f6r sina YouTube-annonser kan vara ett bra st\u00e4lle att b\u00f6rja. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00e5 lite inspiration.<\/p>\n

    \n

    B\u00e4sta praxis f\u00f6r YouTube-annonsering<\/h2>\n

    YouTubes annonseringsmotor \u00e4r mycket kraftfull och du kan optimera till o\u00e4ndlighet. Du har naturligtvis inte tid att g\u00f6ra det, s\u00e5 framg\u00e5ngen f\u00f6r din annons beror i princip p\u00e5 hur den f\u00e5ngar anv\u00e4ndare. Det inneb\u00e4r att dina kreativa val avg\u00f6r hur framg\u00e5ngsrik din annons kommer att bli.<\/p>\n

    Data och YouTube-annonsering<\/h2>\n

    Som med alla andra former av reklam blir det mycket dyrt om du inte vet vem du vill att dina annonser ska exponeras f\u00f6r. D\u00e4rf\u00f6r m\u00e5ste du titta p\u00e5 din m\u00e5lgrupp. Detta kan baseras p\u00e5 andra annonseringsaktiviteter, anv\u00e4ndarunders\u00f6kningar, ditt Google Analytics-konto etc.<\/p>\n

    Dessutom b\u00f6r du alltid betrakta din annons ur dina potentiella kunders perspektiv: Vilken l\u00f6sning erbjuder din produkt eller tj\u00e4nst dem? Vad beh\u00f6ver de och vad vill de ha? Ha deras m\u00e5l och v\u00e4rderingar i \u00e5tanke n\u00e4r du skapar dina annonser. Det handlar om att tillgodose kundernas behov - inte dina.<\/p>\n

    \n

    F\u00f6lj upp dina YouTube-annonser<\/h2>\n

    N\u00e4r du v\u00e4ljer att annonsera p\u00e5 YouTube b\u00f6r du alltid h\u00e5lla ett \u00f6ga p\u00e5 dina annonser. P\u00e5 s\u00e5 s\u00e4tt kan du snabbt \u00e4ndra din upps\u00e4ttning om de inte fungerar optimalt. Om du bara l\u00e5ter en ineffektiv annons k\u00f6ras kan det bli en dyr upplevelse.<\/p>\n

    Tips<\/strong>: F\u00f6r att f\u00e5 en bra start \u00e4r det en bra id\u00e9 att skapa tv\u00e5 annonser som k\u00f6rs parallellt. D\u00e5 kan du delat test<\/a> och j\u00e4mf\u00f6ra dessa uppgifter f\u00f6r att bed\u00f6ma vilken annons som har fungerat b\u00e4st.<\/p>","protected":false},"excerpt":{"rendered":"

    YouTube annoncering P\u00e5 samme m\u00e5de som medierne Facebook og Instagram, er YouTube ligeledes vokset. Antallet af brugere af mediet stiger, hvorfor YouTube l\u00f8bende udvikler sig b\u00e5de for brugerne men ogs\u00e5 deres kreative annonceringsmuligheder. Virksomheder annoncerer p\u00e5 YouTube, fordi det er verdens 2. mest popul\u00e6re hjemmeside, der har 2 milliarder indloggede bes\u00f8gende om m\u00e5neden! Hvis du […]<\/p>\n","protected":false},"author":1,"featured_media":15149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"YouTube-annoncering er en popul\u00e6r annonceringsmulighed grundet sit store publikum. Annonc\u00f8rer anvender YouTube til b\u00e5de at s\u00e6lge produkter, indsamle leads mv. B\u00e5de store som sm\u00e5 virksomheder, finder stor v\u00e6rdi i at annoncere p\u00e5 YouTube. YouTube annoncering kan kategoriseres som push-marketing, da du betaler YouTube for at eksponere din annonce overfor deres brugere, selvom de ikke har efterspurgt den.","post_authors":"","post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nYouTube-annoncering | Hvad er YouTube-annoncering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"YouTube-annoncering er en popul\u00e6r annonceringsmulighed grundet sit store publikum. L\u00e6s mere om YouTube-annoncering her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/youtube-annonsering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube-annoncering\" \/>\n<meta property=\"og:description\" content=\"YouTube-annoncering er en popul\u00e6r annonceringsmulighed grundet sit store publikum. 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